Redefining Shared Experiences with 3-time CMO Anthony Kennada, CMO of Hopin
Episode description
This episode features an interview with Anthony Kennada, CMO of Hopin, an event technology platform that recently garnered a $7.75B valuation.
On this episode, Anthony takes us behind the scenes on Hopin’s explosive growth, how he and his team are trying to redefine webinars, and why he believes every company needs to start acting like a media company.
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“Every company needs to start acting like a media company or risk going out of business, pure, plain and simple. And when the cookie-less future that we're all staring down comes to light, the companies that survive are the ones that caught this early and were able to start investing in building their own content moat around the business.” — Anthony Kennada
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Episode Timestamps:
*(2:05) - Anthony’s first job in marketing
*(2:45) - More about Anthony’s role at Hopin as CMO
*(4:05) - Segment: The Trust Tree
*(6:41) - Who’s the buying committee for Hopin
*(8:37) - How Anthony’s marketing team is organized
*(14:23) - How events have changed over the last 18 months
*(25:15) - Segment: The Playbook
*(29:45) - The investments Anthony makes into brand
*(31:54) - How to think about investing in content
*(35:30) - Segment: The Dust Up
*(38:45) - Segment: Quick Hits
Sponsor
Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.
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