This episode features an interview with Robin Daniels, CMO of Matterport. Robin has built an impressive two-decade career at industry-defining tech companies across the US and Europe, previously serving as CMO of WeWork and in leadership positions at LinkedIn, Salesforce, and Box. He joined Matterport in early 2020 to lead worldwide marketing strategy at a time of rapid growth for the company. On this episode, Robin shares how his “go all in or don’t go at all” mindset helped lead Matterport to ...
Jan 26, 2021•54 min•Season 1Ep. 29
This episode features an interview with Grant Johnson, CMO of Emburse. Grant is a four-time tech CMO with 20+ years of success in scaling marketing operations and building profitable global businesses. He was brought in last year to lead the group of six travel and expense management software vendors that came together as Emburse to challenge the industry incumbent. On this episode, Grant discusses his holistic view of marketing, encompassing the four key levers and how they work together in an ...
Jan 19, 2021•43 min•Season 1Ep. 28
Check out this open Demand Gen Leadership role at SurveyMonkey! This episode features an interview with Leela Srinivasan, CMO of SurveyMonkey. Leela joined SurveyMonkey in April 2018 to lead all marketing functions including brand strategy, growth marketing, product marketing, and communications. Previously, she served as Chief Marketing Officer at Lever, VP of Marketing at OpenTable, and Director of Marketing at LinkedIn. On this episode, Leela dives deep into the key components of her strategy...
Jan 12, 2021•44 min•Season 1Ep. 27
This episode features an interview with Vidya Peters, CMO of Marqeta. Vidya is widely recognized as one of the top leaders in Financial Technology, and joined Marqeta in 2019 after previously serving as CMO of MuleSoft, which she helped scale into one of the most successful and fastest growing public enterprise software companies. On this episode, Vidya discusses the most important elements of setting your strategy for the year, how to keep up with the rapidly changing MarTech landscape, the key...
Jan 05, 2021•42 min•Season 1Ep. 26
Find all the information online at www.qualified.com/podcast/uncuttable Every week, we sit down with marketing leaders from some of the world’s fastest-growing companies on the Demand Gen Visionaries podcast to uncover the demand gen strategies that have been fundamental to their skyrocketing success. In each episode, we ask our marketing leader guests which three areas of investment are most important to their demand gen initiatives. Tune into this two-part mini series to hear the budget items ...
Dec 16, 2020•44 min•Season 1Ep. 25
Find all the information online at www.qualified.com/podcast/uncuttable Every week, we sit down with marketing leaders from some of the world’s fastest-growing companies on the Demand Gen Visionaries podcast to uncover the demand gen strategies that have been fundamental to their skyrocketing success. In each episode, we ask our marketing leader guests which three areas of investment are most important to their demand gen initiatives. Tune into this two-part mini series to hear the budget items ...
Dec 16, 2020•45 min•Season 1Ep. 24
This episode features an interview with Sarah Kennedy, Vice President of Global Growth and Demand at Google Cloud. Prior to Google, Sarah led multiple marketing transformations as CMO of Marketo and as CMO for the enterprise software divisions at Adobe and Sabre. On this episode, Sarah discusses the marketing efficiencies and ROI drivers she’s anchored her career around, how to navigate the macro mindset shift that every marketing team goes through, and why being a career catalyst for your custo...
Dec 09, 2020•47 min•Season 1Ep. 23
This episode features an interview with Suku Krishnaraj, CMO of Sumo Logic. Suku is a seasoned senior executive with extensive experience scaling growth at companies like AppFog, HP, CenturyLink, and SolarWinds. On this episode, Suku explains his strategy for driving revenue for the Machine Data Analytics pioneer that went public earlier this year, why the CMO’s primary job is to solve problems, how to never lose sight of marketing’s role in driving revenue, and the importance of having empathy ...
Dec 01, 2020•44 min•Season 1Ep. 22
This episode features an interview with Kyle Christensen, VP of Marketing at Zuora. Prior to Zuora, Kyle served as CMO of 6Sense, SVP of Marketing at Invoca, and VP of Marketing at Responsys, where he drove the growth of the enterprise business up until the company's $1.5B acquisition by Oracle. On this episode, Kyle shares his demand gen master plan that starts with a marketing strategy that permeates the entire company and explains why the best brand storytelling attaches you to a narrative of...
Nov 17, 2020•44 min•Season 1Ep. 21
This episode features an interview with Jen Dimas, CMO of Gigster For more than 20 years, Jen has led marketing teams at high-growth enterprise software companies like Plex, Demandbase, Egnyte, Polycom, and Hyperion. In this episode, Jen dives into the ever-changing landscape of demand gen strategy, highlighting the importance of understanding and adapting to the needs of the moment. She also emphasizes the importance of a tight partnership between sales and marketing and explains how to go abou...
Nov 10, 2020•42 min•Season 1Ep. 20
This episode features an interview with Lauren Vaccarello, CMO of Talend. Lauren is an award-winning marketing executive with a track record of accelerating revenue growth for some of the fastest-growing SaaS companies in Silicon Valley including Box, AdRoll, and Salesforce. On this episode, Lauren talks about how to hit your numbers in the short term while working to expand the scope of who you’re selling to in the long term. She also discusses how to leverage your executive team to build brand...
Nov 03, 2020•53 min•Season 1Ep. 19
This episode features an interview with Michael King, Senior Director of Cloud Marketing at VMware. Inside the $64 billion cloud computing and virtualization software giant, Michael is responsible for the VMware Cloud Marketing team and is tasked with transforming the customer perception of VMware’s cloud services and products. On this episode, Michael expands on the demand gen strategy that he calls “the relentless pursuit of whatever works,” illustrates his audience-action-measurement playbook...
Oct 27, 2020•47 min•Season 1Ep. 18
This episode features an interview with Adam Blitzer, Executive Vice President and General Manager of Digital at Salesforce. Adam is truly one of the godfathers of marketing automation and B2B demand generation, having founded and sold Pardot, one of the most important marketing automation platforms ever created for CMOs and demand gen leaders. Adam currently oversees the multi-billion-dollar marketing division at Salesforce, using the products he created to meet internal demand gen goals. On th...
Oct 20, 2020•49 min•Season 1Ep. 17
This episode features an interview with Jamie Grenney, CMO of OwnBackup. Prior to OwnBackup, Jamie spent 11 years at Salesforce learning from the best in the business. Most recently, he led a large product marketing and enablement team as a Global VP at Okta, and is now working on making OwnBackup into his fourth Unicorn. On this episode, Jamie discusses the death of cold outreach, the right way to make impactful video content, how to cultivate a great sales-marketing relationship, and much more...
Oct 13, 2020•51 min•Season 1Ep. 16
This episode features an interview with Heidi Melin, CMO of Workfront. Heidi has held the position of CMO 6 times over an impressive two-decade career of developing and executing marketing strategies that drive growth. On this episode, Heidi illustrates her approach to pivoting Workfront’s marketing strategies in response to the paradigm shift that companies are experiencing in 2020, and she explains why you need to be viewing your marketing dollars as an investment, not just an expense. Key Tak...
Oct 07, 2020•46 min•Season 1Ep. 15
This episode features an interview between Ian Faison and Udi Ledergor, CMO of Gong. A 5-time VP of Marketing, Udi has 20 years of experience heading marketing teams and is an expert in helping B2B companies grow faster by optimizing and transforming their marketing efforts. On this episode, Udi discusses the synergy between Gong’s demand gen efforts and brand plays, and lays out the content strategy that he uses to drive the inbound and outbound motions that create thousands of MQLs every month...
Sep 29, 2020•42 min•Season 1Ep. 14
This episode features an interview with Chandar Pattabhiram, CMO of Coupa. Chandar has more than 25 years of experience in strategic marketing and management consulting, including his previous role as CMO at Marketo. As CMO of Coupa, he is responsible for driving all aspects of worldwide marketing including strategic segment marketing, product marketing, growth marketing and corporate marketing. On this episode, Chandar breaks the mold on demand gen, explaining why you should be thinking of it i...
Sep 22, 2020•46 min•Season 1Ep. 13
This episode features an interview with Melton Littlepage, Senior VP of Marketing at Tenable. Melton has more than 15 years of marketing experience, including as VP of Global Marketing for SAP Concur, and CMO of Schoology. At Tenable, Melton is responsible for driving demand gen for cybersecurity solutions that are used by more than 30,000 organizations worldwide, including more than half of the Fortune 500. On this episode, Melton breaks down his solution-based marketing approach, how to truly ...
Sep 15, 2020•52 min•Season 1Ep. 12
This episode features an interview with Dave King, CMO of Asana. Specializing in B2B enterprise marketing and growth, Dave joined Asana in 2017 to oversee global marketing efforts after having previously led marketing teams at Percolate, Highfive and Salesforce. On this episode, Dave breaks down Asana’s unique, hybrid demand gen strategy that starts with a core belief in an exceptional product experience. Dave discusses how to add value, engender trust, and deliver such a remarkable experience t...
Sep 09, 2020•41 min•Season 1Ep. 11
Julie Liegl is used to being a part of big things. As EVP of Global Marketing at Salesforce, she helped create and oversee the world-class corporate event that is known as Dreamforce, and she’s currently overseeing a complete transformation in the way that businesses communicate as CMO of Slack. On this episode, Julie unveils some of the plays that have made her so successful across her career. She talks about corporate events and how they can maintain relevance as digital events in the time of ...
Sep 03, 2020•45 min•Season 1Ep. 10
Tom Butta, Former CMO of SignalFx (acquired by Spunk for $1.05B), discusses the demand-gen mindset that leads to high-dollar acquisitions. On this episode of Demand Gen Visionaries, Tom explains the importance of focusing on marketing fundamentals to see big results, how putting your customers above all will lead to retention and more pipeline, and keeping a company-wide eye to make sure your demand gen leads to more sales. Key Takeaways There are three essential elements of demand gen: pipeline...
Aug 25, 2020•37 min•Season 1Ep. 9
Latane Conant is the CMO of 6Sense and author of No Forms. No Spam. No Cold Calls: The next generation of account-based sales and marketing. discusses the importance of personalized marketing . On this episode of Demand Gen Visionaries, Latane explains how she generates demand by illuminating “the dark funnel”, why cold outreach is undergoing a fundamental change, and much more. Key Takeaways The best demand gen will make people feel something. You need to create a genuine connection with your c...
Aug 18, 2020•40 min•Season 1Ep. 8
Tracy Eiler, CMO of InsideView Technologies, explains how she has aligned marketing and sales to accelerate pipeline, and shares how optimizing your CRM can drive growth. She also talks about the importance of human interaction with customers to turn buyers into company advocates, and the importance of generating quality vs. quantity leads. Tracy was also a key speaker at the Growth Marketing Conference . Key Takeaways Always strive to improve your CRM. Don’t overlook the issues. Cleaning up dir...
Aug 11, 2020•55 min•Season 1Ep. 7
Mike Marcellin, CMO of Juniper Networks, explains the benefits of having automated, AI-driven systems that allow marketers to focus on understanding the market and creating organic connections with potential customers. Key Takeaways Competition in the marketplace is inevitable. Working smarter than competitors with larger budgets can put you in the same league. The more data, the better the AI. Marketers need to make sure that accurate data informs AI-driven decision-marking. Make the opportunit...
Aug 04, 2020•46 min•Season 1Ep. 6
Ryan Bonnici discusses why the campaign-based approach to marketing needs to be jettisoned for a new school mindset that constantly tests and adapts, his philosophy for creating useful content that drives value and leads to conversion, how he's driven growth at G2, and much more. Key Takeaways The campaign-based approach to marketing needs to be jettisoned for a new school mindset that constantly tests and adapts Demand gen leaders need to be leveraging intent data in order to increase the effic...
Jul 28, 2020•48 min•Season 1Ep. 5
Corinne Sklar, CMO of IBM, shares how demand gen influences their marketing strategies, and vice versa. She dives into the partnership her team shares with sales to ensure seamless execution of their acquisition strategy. On this episode of Demand Gen Visionaries, Corinne talks about growth at IBM and how companies, big and small, can implement consistent marketing strategies to generate a successful sales experience. Key Takeaways When brand marketing and demand gen work closely together to bri...
Jul 21, 2020•38 min•Season 1Ep. 4
Fewer demand challenges are greater than driving growth in a mature market. But it’s not impossible, according to Nate Skinner. On this episode of Demand Gen Visionaries, Nate explains how he has been able to help drive growth at Oracle by stepping in and understanding the landscape, identifying opportunities, coordinating with sales, and clearly articulating value. Key Takeaways: In today’s digital environment, it’s impossible to predict the exact journey someone will take toward becoming a cus...
Jul 14, 2020•1 hr 3 min•Season 1Ep. 3
According to Sara Varni, every marketer is a demand gen marketer in some respect, because success is all about performance. But that doesn’t mean that every marketer needs to be a “spreadsheet jockey.” On this episode of Demand Gen Visionaries, Sara tells us why it’s important to combine the art and science of demand gen to fully master the art of B2B marketing. Key Takeaways: Funneling leads to sales is great, but you can’t abandon your long-term strategy plays. Make sure you’re developing a fu...
Jul 14, 2020•45 min•Season 1Ep. 2
Marketers perform all sorts of important functions, from brand campaigns to assisting PR. But if a marketer isn’t filling the pipeline, nothing else matters, according to Scott Holden, CMO of ThoughtSpot. On this episode of Demand Gen Visionaries, he tell us that the most important duties of a demand gen marketer are to know their numbers, answer for them, and be able to explain why they are where they are. Because if you can measure, then you can manage and grow. Key Takeaways: Any good demand ...
Jul 14, 2020•49 min•Season 1Ep. 1
Welcome to Demand Gen Visionaries, where we interview marketing executives from all sorts of companies, from the Fortune 500 to high-growth startups. They walk you through their playbooks. We’re not talking about theory and concepts, we are talking x’s and o’s. We’re getting into the nitty gritty of how they drive results. They discuss their customers, prospects, how they structure their organization, where they spend their budget, their best and worst campaigns, and all the tips they have for h...
Jul 08, 2020•1 min
