Building a Successful Brand Community with Daniel Rodriguez, CMO of Simplr
Episode description
This episode features an interview with Daniel Rodriguez, CMO of Simplr, a human-first, machine-enabled customer experience solution that meets the demands of the NOW Customer across all digital channels. Daniel is leading a team that is redefining the way brands deliver customer service.
On this episode Daniel shares his insights into building a successful brand community, creating a halo effect by having the right investments, and ways to get your target audience to think positively about your brand.
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“Community is an organic process. You can try to do things to encourage people to engage, but I think it's understanding. You really have to understand what is it that people are looking to learn, and one of the things that we've realized is that, there's a lot around career definition.”
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Episode Timestamps:
*(03:19) - Daniel’s role at Ceros
*(06:13) - Segment: Trust Tree
*(09:12) - How demand gen fits into Simplr’s marketing strategy
*(12:12) - Segment: The Playbook
*(17:05) - Creating a movement with community
*(24:46) - Getting you target audience to think positively about your brand
*(30:46) - Segment: The Dust Up
*(34:04) - Segment: Quick Hits
Sponsor
Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.
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