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Episode description
傳統代工轉型創新經營 重塑品牌定位結合觀光行銷擴大產品客群
從菜市場起家、擁有專屬加工廠到開設店舖與公司，「東大興」品牌自1963年至今已逾60個年頭，為東港老字號在地品牌。東大興在此期間歷經多次產業轉型與品牌化，並在傳統加工跨到創新經營的劇烈轉變中，成功打造出獨有的品牌特色，並結合觀光成功將老店已新的面貌走入大眾視野。
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