Niche Production Mini-Series, Episode 4: Direct Marketing in Swine

The final episode of this month’s special niche production series on the PigX Podcast explores how small-scale producers can take advantage of direct marketing opportunities. Dr. Colt Knight, state livestock specialist at the University of Maine, shares how producers can successfully market and sell their meat directly to consumers. These strategies are not only helpful for pork producers, but they are relevant to anyone with an entrepreneurial mindset. This episode highlights many considerations for building a supportive community, boosting sales and how embracing creativity can make a big impact.