This week we’re talking with three leading women in private practice. Jacqui Broering, PT, MPT, owner of Performance Physical Therapy in Ohio; Jennifer Schneiders, PT owner of Outbound Physical Therapy in Jefferson City, MO; and Angie McGilvrey, PT owner of Apex Physical Therapy in Fort Myers, Florida. We were thrilled to chat with these three incredible owners to round out our women in business series and hear about their experiences, what led them to practice ownership and how they overcame ch...
Oct 09, 2019•50 min
This week we’re talking about what is going on with these routine cuts in reimbursement against our profession as physical therapists. Take a non-bias view of our political climate and you can see, clear as day, that many are set on government-run universal health care. According to the Advisory Board – an organization of 350 health care professionals with a network of 4,400 members – health care spending will become greater than 20% of the US GDP by 2025, topping more than $5.5 trillion annuall...
Oct 02, 2019•43 min
How did I come up with the four keys to private practice success? Well, after hitting rock bottom in my own practice, I invested in becoming the best owner that I could be by learning everything I needed to know. This led me to consulting where I learned, after working with hundreds of practices, that there was a sequence to follow and key elements that needed to be in place to be successful. The better one followed them, the more successful they became. The four keys to success are: Environment...
Sep 26, 2019•42 min
This week, we’re having a chat about women in business – part two of our three part series of women in physical therapy. Brian touched on this topic recently, but we wanted to bring in the women who inspired the original podcast. We brought on three executives from our team, Denise Muncie, CEO; Abby Keyton, DPT, Director of Remote Management Services; Nicole Walzcak, PT, Chief Development Officer who talk about rising through the ranks as women, how to be successful while balancing the mental lo...
Sep 19, 2019•53 min
I learned long ago that the more knowledge I had, the better able I was to control those things that challenged me in life. The more “in control” I was, the less I got knocked around and became the effect of others or my environment. Think about how you feel being a passenger in a car versus being the driver of that car. You’re likely most comfortable holding onto the steering wheel. I am and I believe most entrepreneurs are as well. Entrepreneurs are leaders who strive to develop themselves by ...
Sep 12, 2019•33 min
Recently in a webinar, I was asked the question: “How do I get my clinicians to be more efficient when I already have a bonus system and none of them ever make bonus?” I get that problem. But maybe there’s other listeners who are struggling with this as well? Are you looking to increase the clinical effectiveness/efficiency of your staff? Learn about our game and key strategies in this week’s podcast. Download our CEO Toolkit for a clear and organized breakdown of the hat and responsibilities of...
Sep 04, 2019•36 min
How much time do you need for an effective marketing campaign for your new office? This week, Brian is giving his top 3 actions to market a new practice that will yield the greatest return on investment of time (and money). You want to make an impression that is effective but not salesy. You want actions that are effective for the market demographic, the specialities you’re offering in your clinic, and your location in the country. All of these factors impact the effectiveness of your marketing ...
Aug 28, 2019•37 min
Earlier this week in a meeting with my management team, I was looking at the Zoom screen and noticed how I’m surrounded by such accomplished, talented women. I mentioned this to them and how I felt that this was such a positive advantage for our company. We started talking about the US Women’s National Soccer team and realized it’s about having a platform. That’s how change gets started. This is about having an opportunity to look at your female colleagues and empower them by giving them the opp...
Aug 21, 2019•25 min
A few clients have recently been asking us about Search Engine Optimization (SEO) we decided to do a podcast chatting about the basics. SEO – search engine optimization – is all about how your clinic gets found online. Think about how you last searched for a specialist or a restaurant. You likely searched for “Best XYZ near me,” right? This is local search. So, even though you may have a solid list of referring doctors, you have to assume that patients are still searching online for you even bef...
Aug 14, 2019•33 min
It doesn’t take long before you hear a label tossed around within any group or profession these days. Labels lead to subdivisions which per the definition of the word itself results in dividing us. For those of us who have gone from employee to employer, it’s a bit unfair that we have to contend with new grads who have been given the impression from academia that it’s “buyer beware” when accepting an out-patient physical therapy position. The impression sometimes given off from academia is that ...
Aug 08, 2019•41 min
Have you ever trusted someone only to find out that they never had your best interests in mind? Did this result in you feeling as if you had been taken advantage of? The definition of betrayal is the violation of a person’s trust or confidence. These experiences can stack up and have long-lasting effects on you, oftentimes altering who you are and how you trust others. This operating basis can be devastating to you on multiple levels leading to problems not only at work but also in your personal...
Jul 31, 2019•33 min
No matter where you are, who you are, or what it is you want to do – you can have it all. All you need to know is your purpose, and have a 100% commitment to persevere. The biggest characteristic that leverages you for success is the beingness. However, in order to execute successfully you have to have the knowledge and the actual doingness to succeed. The most common and biggest barrier to everyone’s success is themself. In order to be good at solving problems one must first understand the anat...
Jul 24, 2019•43 min
A lot has been said about what it takes to be a great executive. Too often, the most important key element gets overlooked. I believe this is the element of having some expertise in the area that you oversee. In order to execute effectively, you must have an equal balance between knowledge and experience. Expertise in any field or area has been said to be made up from one’s knowledge and experiences in that field or area. Think about it, Tiger Woods has a coach to enhance his skills, he doesn’t ...
Jul 18, 2019•33 min
Leadership skills are not something that I believe most of us a born with. Therefore, I truly believe that they need to be developed. Some of us may have been fortunate to grow up with a parent or grandparent who exhibited leadership skills for us to model, thus giving some a more natural ability to lead groups than others. Either way, true leadership comes from training and experience. Drilling down to develop these five leadership skills will prove to be effective for private practice owners w...
Jul 10, 2019•39 min
Every physical therapy practice owner has most likely been lead to this point in their career by a burning passion to own their own practice because it is part of their vision to treat patients in the manner in which they agree with professionally. Unfortunately, not all practice owners I’ve met can say that. Some owners went into private practice because of an offer they couldn’t refuse. Others sought to make more money. Or, they opened a clinic because they were darn good therapists and got ta...
Jul 02, 2019•22 min
Being the best at anything takes commitment to one’s purpose, the ability to confront what is in front of you, and the toughness to remain dedicated regardless of the obstacles you will have to face. For many of us, failure in these areas is self-induced and the rest are simply other considerations that we went along with. In this episode, I want to address YOU as the key element in this equation – you are by far the most important and all the other identifying elements of you as the physical th...
Jun 26, 2019•40 min
As I started planning out this week’s episode, I wondered if in my 28 years of physical therapy and Practice Management experience, have I ever specifically targeted trying to hire a veteran physical therapist for any of my offices? After thinking about this for a while, not once did I actively recruit a veteran therapist. Here I am, a veteran therapist myself; there’s nothing wrong with me nor do I think there’s anything wrong with ANY veteran therapist I’ve ever met. I just never intentionally...
Jun 19, 2019•31 min
I believe that if you’re a high-quality practice owner, one of the priority areas of your concern will be how to create that ideal company culture, much like a baker who is constantly focusing on how to make that ideal pie by working with only the best ingredients. The same thing goes for the physical therapy practice owner who is only looking to hire, train, and retain the best most highly motivated personnel available. Unlike baking, where you can purchase the best ingredients; when it comes t...
Jun 12, 2019•40 min
There are three types of clinicians. These clinicians are categorized based on experience: New grad, the advanced therapist, and the veteran therapist. Today we’re focusing on the new grad. The new grad is defined as a physical therapist who is 1-3 years out of school. They come out of school still high on the learning and high on the mentoring curve and are really focused on wanting to become the best therapist they can be. They’re seeking professional growth through continuing education outsid...
Jun 05, 2019•40 min
There is a lot of noise in the digital marketing space. It’s going to take 7 touches from your physical therapy practice for people to remember your brand. While many practice owners we talk to know the importance of marketing and know the concept of marketing is important, they lack the management of marketing to really be successful. Meaning, the lack of accountability and management over this area is going to hold your practice back and hold YOU back from the living the life you dreamed of wh...
May 29, 2019•59 min
Have you ever felt like you were walking on eggshells around your staff? Or, maybe you felt like you needed to think twice about what you wanted to say to a staff member for fear of upsetting them, or worse that they might quit? These are all symptoms of a bigger problem. They show a lack of leadership and lack of confront. There are only two ways you can be and only one of them can exist at any one time. You can either be in control and be at cause over what is going on and what is being done b...
May 22, 2019•40 min
Fact: it doesn’t take more money to build a better physical therapy practice. All it takes is better people. When I say better people, I mean you and me as owners and leaders of our groups. When asked, just about everyone will say that he or she can be better than what they are today. If this is true, then they would immediately understand that they have deficiencies and lack of capabilities. More significantly, I want to bring your attention to the fact that real success in any business is depe...
May 15, 2019•39 min
My daughter is about to graduate college. She’s moving on into the field of acting out in California and I have every confidence that she’ll be a big success. However, as we learn about this industry – there’s so much criticism and counter intentions out there causing headwind to her success. As a result, I can understand now why aspiring actors and actresses need an agent before anything else when they are coming out of school. The agent is there to help protect them against making bad decision...
May 09, 2019•57 min
I’ve been working with both new and existing owners now for almost two decades. When I think back to what I went through when I opened my first office in 1999, it’s a world of difference. I actually recall putting my head in my hands saying to myself: “I would pay anyone anything they wanted if they would just sit down with me and show me what it is that I needed to do first, second and third in order to build a successful practice.” Unfortunately, at the time, all that was available were busine...
May 01, 2019•23 min
Our employees are people and as we all know; people, in general, are resistant to change. I read an article last week about how more now than ever before people are being labeled with having Neophobia. Defined as “ the fear of anything new, and it can be an especially persistent and abnormal fear . In its milder form, it can manifest as the unwillingness to try new things or break from routine .” How do you get your staff on board to make necessary changes in your private practice when they’re a...
Apr 24, 2019•43 min
After having spoken with hundreds of practice owners over the years, it’s what they don’t know that’s typically holding them back from the success they desire. When you went into physical therapy, you went in to be a clinician, not a lawyer, or an accountant, or a bookkeeper. We tell physical therapy owners time and again to stop wasting time and mental attention on tasks that you can outsource to others. This week, we have a panel discussion with Jon Repka, VP of Sales from Paro – an accounting...
Apr 18, 2019•39 min
If I had to say what the top three reasons are that people call me it would be: marketing, personnel, and billing related issues. Almost everybody believes that they can do better in business if they have more new patients. Unfortunately, these people don’t know that almost all problems associated with the practice can be traced back to lack of leadership, lack of knowledge in that area, and/or the inability to confront others. In podcast episode 49 , I laid out the four types of owners and made...
Apr 11, 2019•41 min
Knowing when it’s time to hire additional physical therapy staff is a challenge we hear about a lot from the practices we work with. If it’s not well thought out, you could wind up paying more in payroll than you are getting in return for the services being delivered. This is especially true when you are a new startup practice just starting out; you cannot afford to spend more money than you make. To combat this, you need a proven hiring system that tells you when and who you should hire based o...
Apr 03, 2019•37 min
In order to become a private practice among the top 10%, there are several factors that need to be met. These key factors of success cannot be attained without the right mindset. This week, Brian is talking about the factors that make the top 10% of practices and what YOU as the physical therapy owner can do to reach those goals. Check out our NEW Packages & Pricing in MEG Academy! Are you ready for growth? Request your free private practice expansion evaluation...
Mar 27, 2019•46 min
Regardless of your industry, there are always challenges to overcome. As a Physical Therapy Private Practice owner, there are four common challenges that we see more often than the rest. One in particular is rarely confronted. Unfortunately this is often the root cause of all the other problems. Lack of leadership and what that means to your staff, yourself and your practice. This week on the podcast we’re talking about how to approach and conquer these challenges so that you never fall the effe...
Mar 20, 2019•45 min
