WM-466: Fragmented Audiences | Photography Clips Podcast

Audiences are a tricky beast! Who are these people? On the broad scale, we often categorize our audiences into two groups: Those who look at prints, and those who consume photography digitally. But that is painting with a very, very broad brush—and it’s vital that we go deeper to really understand audiences and their various disparate fragmentations.

I’ll explain why it’s critical to understand these audiences in a bit. First, let’s examine how these audiences fragment into smaller groups. For instance, on the digital side of things, it’s not good enough to say “digital viewers.” Digital audiences can be subdivided into social media audiences, those who visit photographers’ websites, those who subscribe to email lists for PDF images, those who follow digital photography magazines, and so on...

Podcast Notes: https://www.moneymakerphotography.com/fragmented-audiences/ 

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