What CMOs Need to Know and Do When Preparing for Product Launch

CMOs play a critical role in ensuring activities prior to approval lead to a successful launch. In this podcast, originally recorded as a session at the 2024 CMO Summit 360°, panelists discuss the role of the CMO in preparing for a new product launch, including planning, timing, activities and hiring prior to PDUFA, including:

• The timing and strategy of building out medical affairs
• Strategic imperatives to achieve launch readiness
• Collaborating with your Chief Commercial Officer leading up to and after drug approval
• Managing the transition from development to commercial organization

To learn more about the Chief Medical Officer Summit 360°, please visit CMO360.org.