362: Marketing a New Service

Pet Sitter Confessional

Feb 20, 2023•23 min•Ep. 362

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Episode description

How do you market a new service? Whether you've created a brand new service, or reconfigured an existing one, getting it in front of your clients is the biggest hurdle. Sometimes, the same marketing tactics don't work for a new service, so as business owners, we have to be aware of what our options are. We walk through why marketing a new service involves a mindset shift and why you should start marketing before you launch your service.

Main topics

Knowing when to refer out vs offer a new service
Role of employees in the services you offer
When to start brainstorming
Meeting client needs

Main takeaway: Outline not just the problem you're solving, but HOW you're solving it.

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Full show notes and transcript