Buckle up, Pet Boss– Candace is taking you along for the international ride! In this episode of the Pet Boss Podcast, she shares her adventure-filled journey to Niagara Falls for her first-ever Canadian pet industry event! You’ll get a front-row seat to the retelling of border crossings, Dave Grohl riding as her passenger, close calls with the police, her first ever Canadian trade show, and the many lessons learned along the way (which will benefit YOU!) And while the journey itself was eye-open...
Jun 02, 2024•40 min•Season 3Ep. 132
Are you obsessed with your favorite pet brand or product? Imagine if your customers felt the same way about YOUR pet business! In this episode, Candace sits down with marketing expert Kerrie Fitzgerald of the E-Commere Society to give you the best of both worlds– turning your customers into RAVING fans without breaking the bank on advertising. Kerrie knows the nuances of the pet industry after growing her previous business, The Dapper Dog Box, to multiple six-figures in just two years. She was a...
May 26, 2024•35 min•Season 3Ep. 131
From 400K in debt to debt-free, three months of business expenses saved, and a generous paycheck! That’s not a pet business fairy tale, friends. Candace, the CEO of Pet Boss Nation, accomplished this in her own pet businesses! And in this episode, she’s giving you the EXACT framework she used to do it. Here’s some of what you’ll hear in this money-focused episode: 💰 Candace’s personal journey with money in her pet businesses and exactly what she did to take control back. 💰 The importance of un...
May 19, 2024•43 min•Season 3Ep. 130
Pack your bags… and your dog’s bags! 🐕 Camp Pet Boss is BACK and better than ever! In 2019, Pet Boss Nation hosted its first-ever in-person conference, and it was a hit! But then… welp, 2020 happened, and our plans to continue with an annual Camp Pet Boss were put on hold. Now we’re THRILLED to announce the comeback of Camp Pet Boss happening August 27th-30th, 2024 in Lake Delton, Wisconsin! There is no other in person business retreat for pet professionals quite like this! Camp Pet Boss is for...
May 12, 2024•30 min•Season 3Ep. 129
Immediate sales and profit? YES, PLEASE. The financial side of your business might cause you anxiety to think about, but it’s a critical piece to your growth, so we’re facing it HEAD ON, Pet Boss! Our guest today is Lynn Switanowski of Pet Retail Helper, and she is here to whip your inventory and profit planning into shape so that you can have a PROFITABLE business. And not two years from now! You can take actionable steps right now to see more immediate results. Lynn has over 30 years of experi...
May 05, 2024•39 min•Season 3Ep. 128
Did you know– Pet Boss Nation’s Canadian audience is one of our MOST engaged audiences? So to our Canadian listeners– this one’s for YOU! And if you’re not listening from Canada, you’ll want to tune in anyway. This episode will not only teach you so much about the Canadian pet industry, but it’ll also give you actionable takeaways no matter where you live! Candace is headed to Canada for her first Canadian pet industry trade show in just a few weeks– the Connect Pet Trade Expo! So it’s great tim...
Apr 28, 2024•33 min•Season 3Ep. 127
50,000 TikTok followers, a custom lick mat line, a stylish harness line, a well-designed pet travel backpack, and a trendy storefront in Nashville… It’s safe to say that Dani Sweigert, owner of The Modern Dog Company, is turning up the volume on modernizing the pet industry! In this episode, Candace gets a front-row seat to how Dani defines “modern” in her business and what that looks like in her (hugely successful!) marketing efforts. In this episode, they cover: 🌟 Dani’s journey from corporat...
Apr 21, 2024•39 min•Season 3Ep. 126
An unplanned part TWO means this year’s Global Pet Expo was THAT good! In this episode, Candace and Amanda welcome you back for the next part of their Global Pet Expo 2024 major takeaways. They couldn’t cover everything in the first episode and have even MORE juicy insights to share! In this episode, they’re diving into: 🌟 The “WOW Factor” at this year’s Global Pet Expo! They went above and beyond with immersive 3D environments and experiences that were the talk of the show floor. How can you a...
Apr 14, 2024•39 min•Season 3Ep. 125
Who goes to Orlando, Florida and leaves with no tan? Global Pet Expo attendees. That’s who! And while we didn’t leave with a tan, we did leave with something so much more valuable– insights into the latest innovations and trends in the pet industry! In this Global Pet Expo recap episode, Candace is joined by Pet Boss Nation’s Social Media Manager, Amanda Nelson, a newbie to Global, who has a very interesting point of view to bring to the table. You’ll hear more about: 🌟 The educational sessions...
Apr 07, 2024•36 min•Season 3Ep. 124
What do you get when you cross connection, innovation, and collaboration in the pet industry with a gorgeous Niagara Falls backdrop? The first-ever Connect, Canada's Pet Trade Expo. That's what! The guest in this episode is Grant Crossman, the brain and drive behind this business-to-business trade show event coming to Niagara Falls Convention Center May 15th-16th, 2024. In this episode, Candace and Grant reveal everything you need to know about Connect, and why it's wise you make it a point to b...
Mar 31, 2024•27 min•Season 3Ep. 123
Time is a funny thing. When you’re in the trenches of building up a pet business, it can feel like it’s moving reallllllly slowly. But then, before you know it, years have flown by. Why does it feel like reaching the results you want in your pet business is not happening fast enough? This episode of the Boss Your Business Podcast is both reflective and insightful as Candace looks ahead to her upcoming birthday, how long she has been in the pet industry, and the timeline to success in her multipl...
Mar 24, 2024•39 min•Season 3Ep. 122
Ever heard of a vet tech-preneur?! You’re about to find out what that is! In this episode, Candace interviews Pet Boss Club member Tiah Rodriguez, owner of Super Tech Professional Pet Care Services in the Metro Atlanta area. With over three decades of experience in the pet care and veterinary field, Tiah decided to take her expertise and turn it into a full-time entrepreneurial journey. But as you know, starting your own business is NOT for the faint of heart, so of course, she's faced some hurd...
Mar 17, 2024•35 min•Season 3Ep. 121
Double WHAMMY in this episode, Pet Boss! You’ll get both: ✨ An update on the new happenings inside the Pet Boss Club and what our members are LOVING about them, but more importantly… ✨ The essential business foundations Candace evaluates inside Pet Boss Nation and how YOU can do the same in your own pet business. The truth is that no matter what kind of business you have– brick and mortar, online, product-based, service-based, etc.-- there are fundamental ideas that can help you run a more succe...
Mar 10, 2024•35 min•Season 3Ep. 120
Just a few weeks left until Global Pet Expo, so who better to interview than Pete Scott, President and CEO of the American Pet Products Association (APPA)?! In this episode, Candace and Pete dig deep into the crucial roles associations play in the pet industry, the upcoming Global Pet Expo, and strategies for overcoming barriers to pet ownership. You’ll hear more about: 🐕 Everything Pete brings to APPA with over 25 years of experience in the non-profit and association sphere, and how he is driv...
Mar 03, 2024•26 min•Season 3Ep. 119
If you’ve ever wondered what’s going to set your pet business apart from the next, it’s THIS… YOUR STORIES! In this episode, Candace is diving into the power and emotional appeal of storytelling in your pet business’ marketing, and she invited a guest to share her thoughts on the topic– Pet Boss Nation’s copywriter, Cait Mellor. Candace and Cait had a lot of fun discussing: ✨ The emotional impact behind connecting with your customers through your personal stories, and how you’ll find your most l...
Feb 25, 2024•31 min•Season 3Ep. 118
She stumbled into the dog grooming industry by chance… And now she’s a notable, award-winning T.V. star figure in the dog grooming world! Yup, in this episode, Candace got the chance to interview Corina Stammworthy, the 2021 winner of ABC's "Pooch Perfect,” the founder of the Laundromutt, a self-service dog wash and grooming salon in New York, and the winner of the Barkleigh Honors award for contribution to the industry in 2020. Corina saw a gap in the self-wash world in her local community, and...
Feb 18, 2024•29 min•Season 3Ep. 117
Candace just recently returned from a (not-so-sunny but still beautiful) week in San Diego, California for the Pet Industry Leadership Summit! This is *the* premier event where top-level executives from every segment of the pet industry community convene to network and discuss the future of the pet industry, and Candace loved EVERY minute of it… and of course, came back with some powerful takeaways to share with you! Couldn’t make it to the Pet Industry Leadership Summit this year? No worries! I...
Feb 11, 2024•26 min•Season 3Ep. 116
You know the feeling… a new business review just popped up in your inbox. Is there a nervous flutter in your stomach? Are you excited? Scared? Is it good? Bad? In this episode of the Boss Your Business Podcast, we are riding that reviews rollercoaster with you and helping you navigate ALL of it– the good, the bad, the ugly, and the in-between. 🎢 In this episode, you’ll hear: ⭐ The statistics behind business reviews. How much do they matter? How does responding or not responding to them affect y...
Feb 04, 2024•32 min•Season 3Ep. 115
We. Are. LIVE! 🎙️ Well... we were! We decided to switch things up and record this episode with a live audience on social media! It was so much fun to get REAL time feedback from our community members in the comments, PLUS, we covered a really important topic... MOMENTUM. 🏃 How can you gain (and most importantly, KEEP) momentum in taking action in your pet business? We've done a lot of thinking about this topic within Pet Boss Nation as we start a new year, and we are addressing it head on! In ...
Jan 28, 2024•36 min•Season 3Ep. 114
What’s it like to come in and take over a struggling pet business? Well, it’s NOT all rainbows, sunshine, and puppies all day long. THAT’S for sure. But it IS exactly what today’s guest, Leann Dessauer, the Operations Manager of EarthWise Pet in Liberty Township, Ohio did three years ago. Leann was invited to come in and take over the day-to-day operations of her brother’s business, and quickly found that there were a lot of foundational pieces that needed some attention. And here she is, three ...
Jan 21, 2024•28 min•Season 3Ep. 113
It’s important to have this mix in your pet business: Using the steady and strong business strategies that NEVER go “out of style,” AND… Exploring what’s NEW. If you’re not growing, the bottom line is that, at some point, you may get left behind. This is why embracing new trends, investing in learning new skills, and choosing the “trends” that will best serve your pet business are so important. In this episode, Candace is revealing a list of 5 trends she’s seeing in the pet industry that you wil...
Jan 14, 2024•32 min•Season 3Ep. 112
A brand new year can mean: ✨ Optimism, strategy, and a little pep in your business owner step! ✨ In this episode, Candace gives you the ultimate 2024 pep talk, guiding you through setting ambitious goals and making significant progress in your pet business. It's all about dreaming big and turning those dreams into reality through ACTION! In this episode, you’ll hear: 🐾 The importance of goal setting and visualization. Set impactful goals, but imagine yourself on the other side of them. How did ...
Jan 07, 2024•35 min•Season 3Ep. 111
You’re leaving money on the table, Pet Boss. 💸 So, where is the snag in your sales process? Or… do you even have an official sales process? A recent Pet Boss Nation® survey showed us that one of the biggest struggles of small business owners in the pet industry is finding more customers. But once you find the customers, you have to make sure they buy from you too! In the last two episodes, we talked about how you’re going to put your business on center stage through your marketing. In this epis...
Dec 31, 2023•29 min•Season 2Ep. 110
What do the classic Christmas tale, The Night Before Christmas, and pet business ownership have in common? Well, maybe more than you think! There are little bits of magic hiding within that story that really do apply to our everyday lives as business owners… and they’re a reminder that we ultimately craft our own realities, including finding the magic in the everyday! In this episode, you’ll hear: 🎄 A few practical lessons you can apply in your pet business from that traditional Christmas story...
Dec 24, 2023•29 min•Season 2Ep. 109
Have you gotten your November/December issue of the beloved pet industry publication, Pets+ Magazine?! If not, you definitely need to check it out (and subscribe!) And if so, you probably noticed the plethora of useful data that Pets+ collected in their Big Survey of 2023. In this episode, Candace is breaking ALL of the major takeaways from that survey down with none other than Pamela Mitchell, the Editor-In-Chief of Pets+ Magazine. At the beginning of September 2023, Candace was asked by Pets+ ...
Dec 17, 2023•48 min•Season 2Ep. 108
What do the films, A Man Called Otto, Hocus Pocus 2, The Black Phone, and many more have in common? Our Pet Boss Mastermind member, Britany Long. 😉 Yup, when Britany isn’t busy wrangling her pets on Hollywood sets as an animal trainer, she’s hard at work perfecting the customer experience at her higher-end, bed-and-breakfast-inspired boarding facility, Hillcrest Canine Country Club in Catowice, Pennsylvania. And you’re in for a treat because Britany is going to help you do something we ALL shou...
Dec 10, 2023•34 min•Season 2Ep. 107
The topic in this episode is customer and lead nurturing... but when we tell you it turned into a mini-MASTERCLASS on the narratives that we tell ourselves as pet business owners and what we should really be focusing on, we're not kidding... this one is PACKED with powerful knowledge. Our guest today is Pet Boss Mastermind member Kevin Neglia of Barkfield Road in East North Point, New York. Kevin is an entrepreneur who runs multiple businesses with his wife, Gabriella. They found themselves in t...
Dec 03, 2023•49 min•Season 2Ep. 106
Today’s guest is a powerhouse female entrepreneur in the pet industry (so imagine how honored we are to have her as a Pet Boss Mastermind member!) Catherine’s pet business, Canine Crews, has been revolutionizing pet care in the Chicago area since 2010– but before that, Catherine worked in the steel industry. One thing has always remained the same, no matter which industry she conquers– her involvement in groups of like-minded business people! In part one of our Pet Boss Mastermind Success Series...
Nov 26, 2023•39 min•Season 2Ep. 105
Here’s a quick hack for relieving some of the holiday stress you might be feeling right now… Activate GRATITUDE. And this isn’t just a Q4 thing. I want you to find a way to work this into your everyday life, because when you do… Your life will improve. Your stress levels will decrease. Your business will benefit. And your way of thinking will change forever. In this episode, Candace helps you understand how gratitude can help you in so many areas of your life, including how you show up as a lead...
Nov 19, 2023•37 min•Season 2Ep. 104
Wondering how Candace was feeling during Q4 when she owned her pet businesses? You’re about to find out! Candace has been there– in the thick of the busiest time of the year, watching the days quickly slip by on the calendar without any promotions or events planned, wondering how she’s going to move all that holiday inventory when she can’t seem to remove herself from the day to day tasks inside her business… And guess what?➡️ Throughout all of her successes (and a few failures!) during Q4, she ...
Nov 12, 2023•27 min•Season 1Ep. 103
