Our guest in this episode is Anna Woodcock, owner of Brown Dog Bakery in Ankeny, Iowa. Anna has more than doubled her annual revenue in just three years time, jumping from $400,000 to a whopping one million dollars. Not only that, but she truly loves what she does, even after 15 years in the pet industry. That’s a win-win! Over the years, Anna has learned big and small lessons about revenue building, managing the many aspects of growth, and the pressure a pandemic can place on your business. In ...
Mar 20, 2022•30 min•Season 1Ep. 12
Has it been awhile since you’ve attended an in-person trade show? The Global Pet Expo is almost here, and we couldn’t be more excited to explore pet industry vendors and get to interact with Pet Bosses™️ in real life for the first time since February 2020. In this episode, we’ll dive into all things trade shows. You’ll hear Candace’s top ten tips for maximizing your time at Global Pet Expo, or really any trade show you attend, so that you leave feeling accomplished, fulfilled, and excited. Canda...
Mar 13, 2022•24 min•Season 1Ep. 11
Have you ever noticed how the pet industry is so female-driven? In our Pet Boss Club™️ alone, 95% of our members are women! That’s why we’re dedicating this episode to female petpreneurs in honor of Women’s History Month. For this conversation, I reached out to one of the few voices speaking up for female entrepreneurship in the pet industry, Tori Mistick. Tori is an influencer, educator, podcaster and founder of the award-winning dog mom lifestyle brand Wear Wag Repeat. We talked about why it’s...
Mar 06, 2022•35 min•Season 1Ep. 10
In this week’s episode, I’m keeping it real – running a business is hard! I know some of you are going through tough times, and I want to help remind you that it’s only a season and you can take control of your future. I’m talking about what challenges entrepreneurs like you are facing, the decisions you have in front of you and how to get through them. Whether it’s working the hours you want, getting paid what you deserve, spending time with the people (and pets) you love, or even expanding you...
Feb 27, 2022•28 min•Season 1Ep. 9
In this episode, I help you shift your mindset about competition and open your eyes to the unlimited potential for your business. We’ll go on a journey together from a place of scarcity to a place of abundance where you’ll see there is enough business to go around for everyone. Along the way, we’ll crunch some numbers to understand the true size of your market and who is your real competitor. Then we’ll talk about the reasons why community over competition is important, ways you can handle bad e...
Feb 20, 2022•33 min•Season 1Ep. 8
The last two years have been challenging for everyone, but pet professionals like Carly Patryluk, owner of House of Paws and member of the Pet Boss Club™️, found ways to turn these challenges into opportunities and create record-breaking revenue in their pet businesses. In this episode’s interview, you’ll get inspiration and advice for ways you can lift up your pet business using events and promotions. Hear about how Carly went from $11,000 a month in revenue to now almost $60,000 a month in jus...
Feb 13, 2022•35 min•Season 1Ep. 7
It’s not your customer’s job to remember you. It’s your job to remind your customers how amazing it is to do business with you. In this episode, we’re spicing things up and kicking your event calendar up a notch to help you bring in more money, attract new customers, and raise awareness about your business. If you’ve ever planned an event before, chances are you may feel that they take a lot of time to plan and are hard to make a success. But with the right signature event, any pet professional ...
Feb 06, 2022•22 min•Season 1Ep. 6
Whether you love marketing or hate it, you have to do it in order to grow your business! In this episode, Candace D’Agnolo, the CEO and Founder of Pet Boss Nation®, sat down to talk to Pet Boss Club™️ members that have had tremendous success with their independent pet business marketing with the help of Pet Boss resources and one-on-one coaching. Listen for business marketing tips and tricks from Amanda McReynolds and Flo Glodde of Pure Pet in Carbondale, IL, who’ve had their fair share of learn...
Jan 30, 2022•37 min•Season 1Ep. 5
Hear all about the journey of Candace D’Agnolo, the CEO and Founder of Pet Boss Nation®. From failing to scaling, broke to naming her price and selling businesses, and from chained to her storefront to traveling the world. She has experienced firsthand the extreme struggles and successes of pet ownership since 2004 in starting and running three businesses. In this episode, you’ll hear about the early years, the hard years, and then the "She finally figured it out" years that happened before she ...
Jan 23, 2022•28 min•Season 1Ep. 4
My guest today says less 4% of pet professionals are people of color. If you’ve ever been to a pet industry trade show, pet consumer expo or conference you may have noticed that it’s a bunch of white people. Black-owned brands, businesses and pet professionals are underrepresented in the pet industry. In today’s podcast episode we talk about it, we celebrate new initiatives and provide some resources to explore how we can do our part in supporting these awesome pet bosses. Lashonda Geffrard is t...
Jan 16, 2022•36 min•Season 1Ep. 3
Are you actually successful or accidentally successful in your pet business? Sure times are good right now! You might be riding high on the fact that so many people got pets over the last two years. But, what happens when things change AGAIN? Because they will. There’s always good and bad times in business… that’s why they often compare it to a roller coaster. In this episode, Candace D’Agnolo shares the five key areas of customer retention and dives deep into each with examples and suggestions ...
Jan 16, 2022•28 min•Season 1Ep. 2
It’s here! Our very first Pet Boss™️ podcast!! This episode is JAM PACKED with pet business tips. So, grab your notebook because Candace D’Agnolo, your show host, CEO & Founder of Pet Boss Nation® is sharing the 5 biggest lessons she’s learned over 20 years of owning and operating her pet businesses. Pet Boss Nation® is a global collaborative community, helping pet professionals move from their passion of pets to being profitable pet bosses. We’re turning 5 this month! From 0 to a community ...
Jan 16, 2022•30 min•Season 1Ep. 1
This is a podcast for the local pet business owner. Get foundational business tips mixed with the latest secrets of what’s working now, especially in this challenging world. Hear honest conversations from industry peers working the streets of Main Street, where dog business is BIG business. So, if you’re a pet supply store, grooming salon, dog daycare, boarding facility, pet sitter or dog trainer - we welcome you! What really sets this show apart from others in this space is that your show host,...
Jan 06, 2022•7 min
