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Persuasion by the Pint

Jonathan Taylor and Sean McCool•persuasionbythepint.com
Business
Management & Marketing
Discussing the Art of Persuasion...and Craft Beer
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Episodes

397: Is AI Becoming More Persuasive Than Humans? We’ll Find Out From a Trained Hypnotist

AI is increasingly adept at persuasion, leveraging personalized messaging and real-time psychological profiling to influence individuals. On this episode, Todd Goodwin, a Board Certified Hypnotist, joins us to discuss how humans could steer AI to manipulate vulnerable (most) people to act against their self-interest. Todd is among the few hypnotists (only 1 in 500) to […] The post 397: Is AI Becoming More Persuasive Than Humans? We’ll Find Out From a Trained Hypnotist first appeared on Persuasio...

Jun 21, 2025•45 min

396: The 15 Most Powerful Cognitive Shortcuts in Persuasion

On this episode, we’ll wrap up our discussion of the Puppet Masters Bible by Tom Walker. We’ll be discussing the 15 Most Powerful Cognitive Shortcuts in Persuasion. This section alone is worth grabbing the book. You can grab your copy at https://tomwalker.com/persuasion. The post 396: The 15 Most Powerful Cognitive Shortcuts in Persuasion first appeared on Persuasion by the Pint ....

Jun 07, 2025•1 hr

395: Puppet Master Persuasion – We Discuss a Powerful Field Guide to Everyday Persuasion

On this episode, we’ll be discussing the book The Puppet Masters Bible by Tom Walker. Our brain is a predictable machine. It operates on patterns, and you can reprogram them when you know how to disrupt them. That’s where neuroscience-backed manipulation comes in. It’s nothing new, but we’ll be discussing some of our biggest takeaways […] The post 395: Puppet Master Persuasion – We Discuss a Powerful Field Guide to Everyday Persuasion first appeared on Persuasion by the Pint ....

May 31, 2025•1 hr 4 min

394: We Talk Marketing with Dave Dutton and Build an App with an AI Agent

In this episode, Dave Dutton joins the podcast to talk about marketing and what he would do if he were starting a business today with no money. We also try building an app with A.I. The post 394: We Talk Marketing with Dave Dutton and Build an App with an AI Agent first appeared on Persuasion by the Pint .

May 17, 2025•52 min

392: Simple Words You Can Use to Influence And Persuade: Interview with Len Foster

On this episode, Len Foster, author of the book WonderWords: Simple Words For Influence And Persuasion. Len is an author and business consultant specialising in customer acquisition and retention through referral marketing and customer experience. Over the years, He’s written and published several successful books, bringing real, hands-on experience to the table. His mission is […] The post 392: Simple Words You Can Use to Influence And Persuade: Interview with Len Foster first appeared on Persu...

Apr 26, 2025•1 hr 4 min

391: The Secret Methods Used by Government Intelligence Agencies to Detect Lying

On this episode, we welcome Gavin Stone, author of the bestselling book How to Tell if Someone is Lying. Gavin served as a security and intelligence covert specialist. He has over 20 years of applied experience, globally deployed by government organizations such as the British Ministry of Defence, corporations, and ultra-high-net-worth VIPs. The post 391: The Secret Methods Used by Government Intelligence Agencies to Detect Lying first appeared on Persuasion by the Pint ....

Apr 12, 2025•1 hr 25 min

389: Uncovering the Real Drivers of Choice—biases, heuristics, and social influences

On this episode, Nika Kabiri joins the show to the real drivers of consumer choice. Nika has spent 25+ studying decision-making, with 15 of those years in consumer insights. She has taught Decision Science at the University of Washington, and her expertise in decision-making has been featured in the Wall Street Journal, the Washington Post, […] The post 389: Uncovering the Real Drivers of Choice—biases, heuristics, and social influences first appeared on Persuasion by the Pint ....

Mar 22, 2025•1 hr 11 min

388: Interview with Russ Ruffino, Founder & CEO of Clients on Demand

On this episode, we welcome Russ Ruffino, the founder and CEO of Clients on Demand. Russ developed the world’s foremost client attraction system, and we’ll be discussing his methods for scaling a business fast. The post 388: Interview with Russ Ruffino, Founder & CEO of Clients on Demand first appeared on Persuasion by the Pint ....

Mar 15, 2025•53 min
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