At just 27 in 1987, Drew Britcher was given the chance to take a medical malpractice case to trial. The result: a $1.2 million dollar decision. That's just over $3 million today. Since then, the co-founder of Britcher Leone & Sergio has recovered over $250 million and tried nearly 100 cases to verdict. His success is due, in large part, to building strong referral networks and letting his values drive marketing. Today, I sat with Drew to discuss financing for law firms, emphasizing relations...
Jun 02, 2022•37 min
Joey Vitale, owner of Chicago-based Indie Law, built an automated law firm that has over 100 5-star Google reviews, helped thousands of clients, and has grown to over 14 staff members in just 5 years. Dedicated to strict processes and, at its core, designed to be stress-free, he has more time to focus on the future and life outside of the firm. On today's episode, we discuss building an assembly line so owners can design themselves out of the day-to-day, the merits of micro specializations, auth...
May 26, 2022•44 min
With 106 million likes on TikTok and 7 million followers on social media, it's no surprise that Mike Mandell is the number one lawyer on social media. Though he never intended to go viral, his informative and entertaining clips make the law accessible for his community. His firm Mandell Law was born from his wild success. Today, Mike and I talk about the core concepts of creating engaging content, what to do with the negative comments and why social media is one of the most economical marketing ...
May 19, 2022•25 min
Managing partner of five firms from coast to coast, Andrew Finkelstein has recovered over $250 Million for his clients. A juggernaut in the legal industry, he views each firm as a business first, relying on customer service and technology to future proof his firms. Andrew, managing partner at New York-based Finkelstein and Partners, also began his own bank. Empire State Bank opened in 2003 and as of March 2022 holds $542.5 million in total assets, a $26.8 million increase since December 2021. Th...
May 12, 2022•47 min
When it comes to scaling virtual law firms, Sam Mollaei is the go-to guy. In five years he has founded three virtual law firms, earned over 3,000 Google five-star reviews, earned over seven figures annually and grew his caseload from 23 to over 7,000. Founder of Mollaei Law, Sam shares with us his formula for success. We cover what it takes to build a law firm - or three - that are automated, run virtually, and scalable. There is so much to unpack in this episode. For more about Sam and how to r...
May 05, 2022•37 min
Visionary. Disruptor. Innovator. Chief Vision Officer of Stellium and founder of Johnson Law and Attorney Group, Anthony Johnson hit number one on Google places in Arkansas before ever trying a case. The self-described chaos architect was recently crowned 'techiest lawyer' by The Bar Association. On today's episode, I sat with Anthony to discuss how breaking with tradition has informed his career, opportunities for innovation in the legal space, and law firms of the future. What's in This Episod...
Apr 28, 2022•34 min
Sarah Parisi has over a decade in media buying for mass torts and personal injury firms. The Director of National Marketing and Mass Tort Strategist has worked with Nashville-based Whitehardt to increase the bottom line of the largest legal empires in the country. I caught up with Sarah to discuss the fundamentals of media buying and what it takes to reach a qualified audience. We also cover the importance of renegotiating media buys and the future of data mining for a more accurate picture of c...
Apr 21, 2022•42 min
Comprehensive SEO tactics and tested methods are necessary to consistently bring in qualified clients. Each week we bring you insights from marketers, thought leaders, and lawyers to offer insight on explosive growth for personal injury attorneys. Today, I shine a light on the bedrock of growth for every ambitious law firm: SEO. Hear some of my favorite insights and surprising takeaways on purposeful content, onsite SEO and site architecture, creating an intuitive user experience, and building g...
Apr 14, 2022•48 min
Brandon Yosha has large shoes to fill. The son of Buddy Yosha - nationally renowned trial lawyer - he joined Yosha Cook & Tisch and quickly made headlines. Within five weeks of joining the firm he was entrusted to deliver an opening argument against Indianapolis Power and Light. The resulting verdict? $20.3 Million in damages. This former Division I athlete is carving his own path as a promising attorney. He is the youngest recipient of the prestigious Marquis Who's Who list of Top Lawyers i...
Apr 07, 2022•30 min
Bilingual law firms are an investment in the future - in the U.S., 13% of the population speaks Spanish at home. Serving this market requires a strategy that looks beyond the nuance of language and taps into cultural competency. Liel Levy is doing just that. He and his wife , Co-Founder Natalie, have managed over $15MM in ad spend to bring law firms into the bilingual market. But Liel's experience goes far beyond Atlanta-based Nanato Media. Liel, a native speaker himself, grew up working for the...
Mar 31, 2022•34 min
Susan Ziegler is the catalyst behind explosive law firm growth - taking one firm from five offices to 70; she routinely doubles traffic and brings in billions of revenue for her clients as a result. Her foundation of two decades in digital marketing has earned her and her firm, SLS Consulting, the Pasadena Business Hall of Fame 13 years running. Specializing in website design, SEO, PPC, and content, Susan starts with the unique problem each firm faces and crafts a bespoke plan to get the best re...
Mar 24, 2022•24 min
CEO of Propellant Media, Justin Q Croxton is the authority on geofencing advertising and omnichannel marketing. Since 2012, the Inc. 5000 entrepreneur has helped attorneys in the greater Atlanta area grow their firms exponentially by leveraging programmatic display, paid media, social media advertising, SEO, and performance marketing. I caught up with Justin to explore creative ways personal injury firms can use hyper-specific location advertising and increase qualified impressions. From the bas...
Mar 17, 2022•27 min
$900 million recovered and 10,000 clients served by 27 attorneys across four offices. How do two lawyers with a passion and $15,000 grow a firm to one of the largest advertisers in Colorado? I caught up with Kyle Bachus, founding partner of Bachus & Schanker, to find out. He and his founding partner Darren Schanker are Million Dollar Associates Forum members and Super Lawyers 10 years running. The duo has been on the cutting edge of omnichannel marketing since 1997 and offers unparalleled in...
Mar 10, 2022•41 min
Over the past decade, TorkLaw has secured $150 Million in judgments, verdicts, and settlements, opened 12 physical offices in nine states, and secured the largest verdict in California history - $26 million. Founder and senior partner, Reza Torkzadeh is guided by the core purpose of changing people's lives and uses the alignment of decisions with core values as a metric of success. Why? Because Reza believes that being your most authentic, true self, is where attorneys can really make a differen...
Mar 03, 2022•38 min
Joseph Wilson’s accolades could fill a Rolodex. This Super Lawyer Rising Star has been recognized by National Trial Lawyers as a top 40 under 40 and has been selected as a top 30 under 30 by the Atlanta Business Chronicle. But don't let his age fool you. In the past eight years, Joseph has led counsel on over 25 jury trials and reclaimed millions for his clients. Joseph and his Atlanta-based firm, Joseph Wilson Injury Lawyers, has settled over 30 six-figure settlements. To become a preeminent tr...
Feb 24, 2022•26 min
Megan Hargroder, CEO at Conversations Digital excels in creating clear story-based messaging and organic social media marketing campaigns for personal injury attorneys. Her San Diego based team has helped over one hundred ambitious lawyers scale their business in the most competitive landscapes. Clients need to know they can trust their attorney to solve their unique problem in a time of crisis. How can a law firm demonstrate trust? I caught up with Megan to find out how humanizing a law firm th...
Feb 17, 2022•32 min
For nearly two decades Steven Willi has commanded first page Google rankings for Personal Injury Attorneys. President at Rankings.io, Steven and the Rankings team relentlessly secure top-ranked spots for keywords that convert. Personal Injury is hands down the most competitive industry. To dominate your niche, you need to know exactly what it takes to bring in major cases. Today Steven and I cover the SEO strategy needed for firms with aggressive growth targets. What’s In This Episode Who is Ste...
Feb 10, 2022•46 min
Seth Price is at the forefront of cutting-edge digital marketing. His early experimentation and innovation grew his firm, DC-based Price Benowitz, from two attorneys into a thriving practice of 40 in under a decade. Seth spun out his in-house marketing team and founded the full-service digital marketing agency BluShark Digital. Today, Seth and his team serve attorneys in 31 states and Canada. I sat down with Seth to dig into how algorithm changes affect ROI, reclassifying digital marketing strat...
Feb 03, 2022•56 min
John Gomez is one of the top-performing trial lawyers in the nation. Since 2005, Gomez Trial Attorneys has won multiple seven to nine-figure cases and secured over $750 Million for their clients. John uses an arsenal of tools to emotionally connect the jury with the moment of injury and loss. Today, we dig deep into what it takes for a PI lawyer to become a great trial attorney. We cover pre-trial preparation, crafting compelling stories, strong opening statements, and getting the restitution yo...
Jan 27, 2022•30 min
Luis Scott is a partner at Atlanta-based Bader Scott Injury Lawyers and he’s helped them grow over 700% over the past several years. Based on his success, he’s founded 8 Figure Firm, where he consults law firms and helps them scale and reach their goals. I caught up with Luis to talk about strategic hiring and what leadership looks like at scale. Plus, how rethinking your referrals can vastly reduce your cost per acquisition. Listen on for more! What’s In This Episode Who is Luis Scott? How Luis...
Jan 20, 2022•35 min
Jeremy Tissot is the founding partner of the California-based Tissot Law Firm and an expert in litigating TBI (Traumatic Brain Injury) cases. He’s created a name for himself through his high-profile cases and his charitable work on the board of the LA Trial Lawyers’ Charities, which has donated over $5M to those in need. I sat down with Jeremy to talk about his journey across the legal industry, from defense to plaintiff, and partner at one firm to starting his own. We’ll cover how Jeremy broke ...
Jan 13, 2022•45 min
When Taly Goody set out to form Goody Law Group, she knew she would need a creative way to find new clients. Despite being slightly skeptical, she took a leap and dedicated herself to building a TikTok presence. Not only have her posts received millions of views, but she’s also been able to use the platform to expand her network, attract new clients, and inspire others. In this episode, Taly and I discuss the crucial role social media plays in lead generation, as well as Taly’s journey to foundi...
Jan 06, 2022•29 min
Happy Holidays Everyone! As it is the last week of 2021, I wanted to share with you one of my favorite interviews from this year, and that was with Brian Dean. When Brian was searching for SEO advice back in 2012, he found a lot of generic to-do lists, with no real direction about how to execute. Deciding that a change was needed, he created a platform to provide others with the information he wished had been available to him. Nine years later, Backlinko is providing next level SEO training and ...
Dec 30, 2021•41 min
As we come to the end of the year, I want to take you back to one of my favorite episodes of 2021. The legendary Neil Patel joined us back in May, and he shared so much amazing SEO advice that I think it's definitely worth another listen! Neil Patel is the co-founder of Neil Patel Digital and Forbes has called him one of the top 10 marketers in the country. He’s helped everyone from Amazon to Zappos grow their business. In this episode, we discuss how UX design affects your SEO and how to restru...
Dec 23, 2021•27 min
Shah is a fierce advocate for technological innovation. Having experienced the impact tech can have on the legal process first hand, he set out to streamline one of the most tedious jobs lawyers and paralegals face… Discovery. In this episode, Pratik talks us through what exactly it means to ‘automate discovery’, its life changing impact, and the security measures that go alongside it. We also look at how tech can revolutionize the legal industry in general, and future plans for Pratik’s company...
Dec 16, 2021•43 min
To celebrate the momentous milestone of our 100th episode, I want to take a moment to look back on some of the amazing guests we’ve had so far on the show. More specifically, I want to highlight some of the best advice we’ve heard in regard to marketing, and how to get more clients in the Personal Injury space. A good marketing strategy requires constant reevaluation, flexibility, and innovation, so in this episode we will be taking you through a bunch of different formats and platforms in the h...
Dec 09, 2021•52 min
When Bob Simon started his own law firm over a decade ago, he came across a number of obstacles that any solo practitioner or small firm would recognize. Having overcome these barriers and gone on to build the incredibly successful Simon Law Group, Bob was adamant to help others on their own journeys, and so he co-founded Justice HQ. This membership-based organization encourages collaboration over competition, and arms solo practitioners and small firms with all the resources and support they ne...
Dec 02, 2021•43 min
Happy Thanksgiving! We are taking a quick breather this week, however there are some extra special episodes coming up that I'm really excited to share with you. Next week is our final double digit episode, and I'll be joined by none other than Bob Simon to talk about an amazing initiative he co-founded called Justice HQ. The following week is episode 100! We will be celebrating this massive milestone by looking back at our favorite pieces of advice from this year's guests, and bringing you their...
Nov 25, 2021•1 min
Danny Hughes has been with premier insurance brokerage firm Thompson Flanagan for over 16 years now. He specializes specifically in helping plaintiff attorneys get the best malpractice insurance possible, and is on a mission to educate the insurance market on the benefits of underwriting plaintiff law firms. Having worked with some of the biggest law firms in America, and with access to 30 domestic insurance markets and 15 Lloyds of London syndicates, Danny’s knowledge, enthusiasm and connection...
Nov 18, 2021•36 min
Alex Valencia and his wife Yvette dipped their toes in the legal web waters with a single law firm, and after explosive success, quickly found themselves in high demand. They created their company We Do Web in 2009, and have been providing effective and affordable digital marketing solutions to attorneys and small practices ever since. From topic selection to promotion, Alex dropped a ton of tips in this episode, so if you have any questions about your content strategy, this is one you won’t wan...
Nov 11, 2021•45 min
