96. Brian Dean, Backlinko – Becoming a Linkable Source

When Brian Dean was searching for SEO advice back in 2012, he found a lot of generic to-do lists, with no real direction about how to execute. Deciding that a change was needed, he created a platform to provide others with the information he wished had been available to him. Nine years later, Backlinko is providing next level SEO training and link building strategies to some of the biggest companies in the world. On top of that, Brian’s latest venture, Exploding Topics, allows marketers to add yet another string to their bow by providing insights into upcoming trending topics. In this episode, Brian and I cover a ton of ground, discussing everything from the role of SEO in an ever changing digital market, down to the minutiae of keeping your articles updated. What’s In This Episode? Who is Brian Dean? Is the importance of long form content changing? To what extent can podcast show notes and transcripts improve your blog ranking? Why is data particularly effective for generating links?  How important is SEO compared to other digital marketing channels? Why should attorneys incorporate trending topics into their legal blogs?