137. Benny Gold, Lawyer Stories — Getting Personal: How Podcasts Humanize Attorneys

On a mission to build a positive community between attorneys, the Founder of Lawyer Stories, Benny Gold, has captured what it truly means to be a lawyer. Since 2017, he has spoken to thousands, diving into their inspiration, motivation, personal challenges, and their views on the law and life. He is all about networking and creating meaningful, professional relationships through his podcast. Benny discusses organic growth on social media, why a humanizing story is necessary for any personal brand, and the foundations of starting your own podcast. What's in This Episode? Who is Benny Gold? How does the Lawyer Stories podcast humanize attorneys beyond their credentials? How did Benny grow to 20,000 followers on Instagram organically? What content mix on Instagram is best for boosting engagement and increasing followers? Where does the journey begin for any attorney who wants a podcast?