Ways to Preserve Your Brand for the Next Generation “Documentation is the oxygen your business needs to breathe beyond your lifetime.” — Bernard Kelvin Clive We often speak of legacy like it’s a retirement plan—something to think about in our twilight years, after the work is done. But legacy isn’t built at the end; it’s shaped in every intentional decision we make along the way. In my journey as a writer, brand coach, and father, I’ve learned this truth repeatedly: what we fail to prepare for t...
Jul 08, 2025•16 min
In An Evolving, Tech-Driven World “Stay curious. What worked five years ago may no longer work today—keep refreshing your skills.” — Bernard Kelvin Clive. We are in a world where things keep shifting—fast. Every day, something changes. A new technology. A new app. A new tool. AI technologies are everywhere. Businesses that existed five years ago have either changed completely or disappeared. New industries are emerging by the minute. So, the question is: how do you stay relevant? How do you keep...
Jun 23, 2025•12 min
“You don’t grow by showing up everywhere—you grow by going deep somewhere.” — Bernard Kelvin Clive There’s an undeniable attraction to mastery. The world is drawn to excellence—whether it’s in art, music, business, or branding. People are drawn to the finished product, the seamless delivery, and the effortless appearance of work well done. But what’s often unseen, overlooked, and unappreciated is the silent discipline, years of failure and learning, and the persistence behind every moment of bri...
Jun 16, 2025•15 min
Welcome to another episode of Your Personal Branding Podcast. Bernard Kelvin Clive here. Today, I have a special guest with me — Loren Nelson. Loren, welcome to the show! Loren:Thank you so much for having me. I really appreciate it. BKC:Let’s dive right in. We often talk about personal branding, digital marketing, and all things in between. From your perspective, what is personal branding really all about? Loren:For me, personal branding is tied to self-worth. It’s about knowing who you are — b...
Jun 14, 2025•31 min
Building a Brand with Honesty, Heart, and Hard Work “Passion alone is not enough. Your brand must meet a need, solve a problem, or serve someone.” — Bernard Kelvin Clive Let me tell you something many won’t admit: the brand you’re trying to build won’t come fully formed on day one. It won’t shine like those global names you’re admiring on Instagram. It won’t command five-figure deals or fill conference halls the moment you hit “post.” The process often starts with uncertainty, a quiet idea, or a...
Jun 08, 2025•12 min
Gifted but Gated: Doing the Work That Matters “Don’t just package yourself to look good; position yourself to do good.”— Bernard Kelvin Clive We’re continuing our series on Gifted but Gated—a deep dive into doing the work that truly matters and building a personal brand that cuts across borders, breaks barriers, and outlives businesses. Today, I want us to explore something personal, something practical. Discovering the Gift Years ago, while studying at the Kwame Nkrumah University of Science an...
Jun 01, 2025•9 min
Career Levers – Gifted but Gated To we will explore how to break through a career ceiling using your personal brand. Many people find themselves feeling stuck in certain careers or fields. Previously, we discussed the factors that can cause individuals to stagnate or face limitations in their professional growth. Today, we focus on how building a strong personal brand can help you overcome these challenges and break through career ceilings, regardless of your field. Developing your brand involve...
Apr 27, 2025•9 min
“The next generation is watching—let your brand be the permission they need to rise.” — Bernard Kelvin Clive So today we are looking at some personal branding mistakes that people often overlook in building their personal brand, particularly through the lens of cultural and religious settings—especially in Africa—and how brands can break through to succeed and impact the lives of those who matter to them most. The need to build a personal brand—rising above the noise, social limitations, and cul...
Apr 22, 2025•15 min
“A business without customers is just a hobby with expenses.” – Bernard Kelvin Clive Today, we continue our series on customer care, customer experience, and handling negative feedback. This is especially vital for small business owners and brands who want to build and sustain a cordial relationship with clients. Businesses thrive on clients—without them, there is no business. That’s why every single customer should be treated like gold. There are many instances where businesses fall short, and ...
Apr 07, 2025•10 min
In this article, we’re looking at trends and traditions—the dangers of following trends blindly and the risks of sticking to traditions when the signs are clear for a transition. In it right? In a small business management group, we discussed the content we share for an organization whose portal we manage. One of the interns suggested that we should run the captions in a particular way because they had seen several similar organizations using the same pattern. I paused for a moment and then told...
Mar 24, 2025•10 min
Entertainers Seek Likes. Entrepreneurs Seek Leads. Have you ever posted something online and received thousands of likes but saw no real business growth? In today’s digital world, it’s easy to get caught up in the numbers—likes, views, and shares. However, if you’re serious about building a brand or growing a business, you must focus on the right metrics. The Fundamental Difference Entertainers crave likes. Entrepreneurs crave leads. Entertainers go after likes. Entrepreneurs go after leads. Thi...
Mar 10, 2025•8 min
The ten times ten strategy: creating a silent brand army “True influence starts small; ten committed individuals can quietly create a movement that echoes across industries.” — Bernard Kelvin Clive Today, I continue with the emergence of silent brands. Businesses and brands doing remarkably well but unseen in the digital sphere, devoid of clear signs or online presence. We will use a strategy similar to how several multilevel marketing (MLM) functions. Using the (MLM), approach in recruiting and...
Feb 24, 2025•4 min
“Attention is one of the most prized assets in this age” – Bernard Kelvin Clive. In this digital age, attention is indeed one of the most valuable assets. The ability to capture and hold attention determines the success of brands, businesses, and individuals. To illustrate its true worth, let’s examine the Super Bowl halftime show, a prime example of how strategic attention management translates into massive impact and value. Did you know that a 30-second Super Bowl ad costs approximately $8 mil...
Feb 17, 2025•10 min
The Power of Ungooglable Brands: The Silent Influencers Who Shape Industries Understanding Ungooglable Brands This week we continue our series on the ‘Rise of the Silent Brands. This is the thing; not all the powerful brands are visible. Some of the most influential individuals and businesses operate quietly, pulling the strings behind the scenes while remaining virtually unknown. I call them “ungooglable brands.” They don’t flood search engines, nor do they chase online fame, yet they hold the ...
Feb 10, 2025•16 min
Today, I’m continuing the discussion on the rise of silent brands, but this time, we’re focusing on personal brands. The rise of silent personal brands is incredibly important, especially in an aging system like ours. The Silent Brand in Action Sometime back, I was with my business consultant, John Armah, who specializes in helping MSMEs and businesses grow. During our discussion, a colleague of ours came up in conversation. Then, someone said, “It’s been a while since we saw his posts on social...
Feb 03, 2025•12 min
Can brands be silent? Some think they must be loud and everywhere to make an impact. Today, let’s explore “The Rise of the Silent Brands” — brands that are quiet yet impactful and profitable. A few months ago, I traveled to Kumasi, Ghana, for a project. While settling in, I needed to get some water. When I asked for popular water brands at a small neighborhood shop, they handed me an unfamiliar brand. Initially, I was hesitant and decided to look elsewhere. I visited a larger store in the munici...
Jan 27, 2025•9 min
Today, we are looking at the idea that two can play the game—a story about partnership and how it can enhance your brand and business as you move forward. Guess what, this blog was named among the top 100 Branding Blogs by Feedspot Let me share this story with you. A couple of weeks ago, as a dad, I was observing my kids play. Young kids play a lot, and most time, I’m there watching them. Sometimes they play on their own, picking up toys or creating their games. But on this particular occasion, ...
Jan 14, 2025•7 min
Capable vs. Competent: Understanding the Difference What does it mean to be capable yet not competent? At what point can someone declare themselves competent, and how do we distinguish between capability and competence in both personal and professional spheres? Let’s break this down. Capability: The Starting Point Capability refers to your ability to perform a task or take action, even if it’s not at an expert level. It’s a foundation—a skillset or willingness to do something, even if the result...
Jan 08, 2025•5 min
Building Capacity for the Race Ahead I believe this will be helpful not just for the coming year but also for the days and years ahead, particularly as we focus on setting and achieving goals, meeting resolutions, and hitting targets. In times like these, it’s important to reflect on how we can strategize effectively for the future. I want to discuss what I call the “relay focus” in a race. This analogy can help guide us as we prepare for the new year and work toward our goals. Whether you’re pl...
Dec 30, 2024•8 min
Hey, guess what this podcast was listed among the top 100 branding blogs by Feedspot. Thanks to all of you for your support. The theme here is reflections—an especially relevant concept during times like these, as the year winds down and a new one approaches. This is a good moment to reflect on what we accomplished over the past year, what we couldn’t achieve, and what we hope to work toward in the coming years. Reflection is vital—a deep introspection that allows us to examine ourselves interna...
Dec 23, 2024•7 min
“Masters today, were Starters Yesterday, so begin now.”― Bernard Kelvin Clive Today, I want to share some thoughts on public speaking, drawing from my latest book co-authored with my friend, Samuel Agyeman-Prempeh, on the fundamentals of public speaking. In the book, we discuss the basics for anyone—entrepreneurs, solopreneurs, or professionals—looking to venture into public speaking or presentations, whether for business or sales. These foundational tips will help you kickstart your speaking ca...
Oct 14, 2024•8 min
