S3 EP4: Why Media Companies Should Avoid the Lowest Common Denominator

Is low signal content really the answer for follower engagement? Adam Ryan has some strong feelings around playing to the lowest common denominator. Find out more.

Adam gets straight into a subject all media companies should be talking about. In this 5-minute episode he talks clickbait, creating content with one person in mind, and how negative signaling and the lowest common denominator go hand-in-hand.

You’ll also hear Adam’s take on vanity metrics and why they clash with Workweek’s values.

Follow Adam on Twitter:https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter, where he dives deeper into subscription models: https://workweek.com/brand/perpetual

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Thank you so much!

Adam is the CEO of Workweek, producing amazing podcasts. Find out more, visit: www.workweek.com