What Happens to Google Ads During a Recession

Are we headed down a recession path? If so, what happens to Google Ads during times of crisis? 

On today's episode, Kasim goes through what he thinks will happen to Google ads during a recession. As someone who has been on the receiving end of a recession, Kasim believes it's better to be wrong and careful than right and foolish. This is exceptionally important since marketing and advertising budgets are often the first to be cut during a recession. And although a recession might not be in the cards, you don't want to be caught unprepared in the flood. 

Tune in to learn tips on how brands, agencies, and businesses can survive a possible economic downturn and capture their competition's market share once the weak are dead and buried. 

IN THIS EPISODE, YOU'LL LEARN:

• What happens to Google Ads during a recession?
• Should businesses stop advertising during a recession? 
• The type of businesses that have a better chance of surviving a recession
• Reasons why businesses throw money at Google during a recession 
• Desperate clients and why you should avoid them
• A recessive environment can be healthy for the economy 
• How agencies can take advantage of a recessive environment 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Tier 11
• Perpetual Traffic Survey
• Follow Perpetual Traffic on Twitter
• Connect with Ralph and Kasim on Twitter

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