Finally! How to use Google Ads for Lead Generation

Ralph Burns and John Moran discuss a new feeder strategy designed to address common challenges in search campaigns and Performance Max setups. They’re explaining innovative ways to combat spam leads, optimize ad performance, and improve return on ad spend through structured approaches and practical examples. The duo outlines steps for leveraging feeder strategies to scale campaigns effectively while maintaining high-quality results.

Chapters

• 00:00:00 - Feeder Strategy 101: Not Your Average Marketing Lesson
• 00:00:09 - Why Feeder Strategies Deserve a Standing Ovation
• 00:00:48 - Lead Gen Woes: It’s Not Me, It’s You
• 00:02:24 - Offline Conversion Imports: The Real MVP
• 00:03:31 - John Moran’s Secret Recipe for Lead Gen Success
• 00:04:40 - PMax vs. Lead Gen: The Ultimate Face-Off
• 00:07:18 - Spam Leads: Identified, Declassified, Neutralized
• 00:12:55 - A Feeder Strategy Case Study Walks Into a Bar...
• 00:17:31 - Results So Good, They’re Practically Smug
• 00:22:15 - The Algorithm’s Favorite Snack: Real ROI
• 00:25:53 - Wrapping Up: Insights That’ll Make Your Brain Do a Happy Dance

LINKS AND RESOURCES:

• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Unbounce - Code PT10off