Welcome to the Perpetual Traffic podcast, on this episode we will explore the hidden middle funnel and uncover the secrets of successful attribution with world expert Scott Desgrosseilliers. In this engaging and informative episode, we'll discuss how to sensibly track conversions without overwhelming data overload, how to decipher hundreds of touchpoints and identify key ones that lead to more last-click sales, and why CRM data is critical for attribution modeling. We'll also hear about a live e...
Feb 24, 2023•1 hr•Ep. 471
Welcome to Perpetual Traffic, the podcast that helps you create and sustain demand for your business. In this episode, hosts Ralph and Kasim will take you on a journey to explore how to create your own demand by taking a unique approach to advertising. They share their expertise on how educational content and video ads can be used to create demand and how to optimize your ad spend by using a wholesale buying approach. Additionally, they discuss strategies for getting feedback on your content and...
Feb 21, 2023•44 min•Ep. 470
Welcome to Perpetual Traffic, the podcast that helps businesses increase customer acquisition and retention. In this episode, we explore how understanding the 16 human desires can help marketers tailor their messaging and solutions to better meet the needs of their customers. By identifying which desires your product or service addresses, you can create more effective marketing campaigns and enhance the lifetime value of your customers. We provide real-world examples of how a time management sof...
Feb 17, 2023•13 min•Ep. 469
Welcome to the Perpetual Traffic podcast, where Ralph Burns and Kasim Aslam dive into the world of Search Engine Optimization (SEO) with expert Michael Cottam. In this episode, we'll explore the impact of seasonality on hotel pricing, hotel options in Tahiti, and top activities to enjoy there. We'll also delve into the importance of schema markup in establishing author expertise, effective link building strategies, and the role of social media signals in boosting your ranking. Don't miss out on ...
Feb 14, 2023•1 hr 6 min•Ep. 468
Join Perpetual Traffic for an episode full of practical business advice, as host Kasim Aslam shares 17 years of experience and wisdom on finding success. From prioritizing people to creating a blue ocean niche, learn the importance of serving your audience and avoiding the trap of getting "romantic" about your business. Tune in for valuable insights on delegation, creating excellence, and much more! In This Episode, You'll Learn: 00:00:00 - Unleashing The Power of Success: Learn From The Top Goo...
Feb 10, 2023•41 min•Ep. 467
On this episode of Perpetual Traffic we are visiting a discussion from our sister podcast The Customer Acquisition Show: In this episode of the Customer Acquisition Show, the team of Tom, Ralph, Nick, Maria, Lynn, and Oli discuss the successful case of Mike Morris Law Firm, which acquired 315 signed cases. The team attributes the firm's success to a combination of various advertising strategies, including cold traffic, Out of Home Advertising, TV Ads, Google Ads, and Facebook Ads. The group also...
Feb 07, 2023•56 min•Ep. 466
In this episode of the Perpetual Traffic podcast, Ralph Burns and Kasim Aslam explore the topic of AI and machine learning in the marketing industry. They emphasize the need for a philosophical understanding of the technology and for establishing clear guidelines for its use. The discussion includes the potential for AI to automate tasks such as copywriting and video editing, as well as how businesses can use AI to improve efficiency. Burns also predicts an event horizon where clients will no lo...
Feb 03, 2023•23 min•Ep. 465
In this episode of Perpetual Traffic, Kasim and Ralph explore the topic of AI and machine learning in advertising. They stress the need for training AI to make it a powerful tool for automating tasks in advertising. The importance of personal branding and being cautious when using AI is also discussed. Additionally, the dangers of AI if it's not used correctly are highlighted. Kasim and Ralph conclude by emphasizing the importance of understanding AI and machine learning and how it can be used i...
Jan 31, 2023•40 min•Ep. 464
In this episode of the Perpetual Traffic Podcast, Ralph and Kasim share a case study from the personal injury law space, focusing on the last four months of 2022. They explain how building your own name and maintaining a high quality score can lead to lower costs than competitors. They also highlight the potential payoffs that individuals may not be aware of after being involved in a car accident. The case study also delves into website optimization, specifically mentioning the visually complex ...
Jan 27, 2023•44 min•Ep. 463
On today's episode of the Perpetual Traffic Podcast, Ralph Burns and Kasim Aslam delve into the realm of personal injury law, exploring the latest trends and strategies for success. They introduce a cutting-edge SAS application called Content Fries, which automates the process of repurposing content, making it easy to distribute bite-sized pieces of videos across social media platforms. They also delve into how companies can optimize their efforts to secure signed cases and effectively target in...
Jan 25, 2023•51 min•Ep. 462
In this episode of the Customer Acquisition Show, Landon and Nick discuss the impact that chat GPT (Generative Pre-trained Transformer) could have on marketing and customer acquisition. They explore the various ways in which chat GPT can be utilized, such as generating content, debugging code, conducting research, summarizing data, and even creating virtual assistants to handle mundane tasks like making grocery lists or writing blog posts. While acknowledging that chat GPT may replace some jobs,...
Jan 20, 2023•46 min•Ep. 461
On this episode of the Perpetual Traffic, the hosts delve into the secrets of building a high-performing team. They explore the importance of hiring peak performers and leveraging automation and delegation to create a culture of excellence. The hosts highlight the benefits of hiring an executive assistant as a key strategy for accessing a growth trajectory that would be unattainable in a traditional career path. They also stress the importance of recognizing and celebrating the culture within yo...
Jan 17, 2023•47 min•Ep. 460
How important is the first contact with a potential client? What do you say, and how do you instantly build trust, rapport, and credibility? On today's episode, Ralph and Kasim continue their discussion breaking down a really cool case study involving a local chiropractor where the team hit some pretty ridiculous numbers. A 105% increase in conversion rates, a 27% decrease in cost per conversion, and a 300% increase in incoming calls. Tune in to hear the specifics of what Kasim and his team did ...
Jan 13, 2023•42 min•Ep. 459
Get ready to boost your business with this exciting case study! We're featuring a chiropractic practice that experienced an incredible 300% increase in incoming calls using a full funnel traffic approach. From building patient case studies on YouTube to implementing re-marketing strategies, we'll show you how to drive more traffic to your website. Plus, we'll delve into the challenges of attribution within Google's ecosystem and how to overcome them, especially for businesses with long sales cyc...
Jan 10, 2023•38 min•Ep. 458
You know that building your Instagram following will help your business, but how does advertising really work on this platform? In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with one of their most popular repeat guests, Angela Ponsford, Social Cosmonaut of Stellar Communication at Tier 11 , to talk about Instagram ads. “Instagram is a tough nut to crack from a paid media standpoint,” Angela says. Of all the social channels out there, it’s often hardest to find good informatio...
Jan 06, 2023•43 min•Ep. 457
It’s a rare thing to find a TikTok advertising genius who generously shares her secrets with the world for free, but we found one. In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Savannah Sanchez , a freelancer who helps e-commerce businesses with TikTok—from ad strategies to driving conversions to developing creatives. It’s never been easier to be inspired, Savannah says, and she’s got a handful of TikTok formulas that have worked consistently across all brands, even as th...
Jan 03, 2023•1 hr•Ep. 456
In 2023, video content will be more important than ever for marketers. Consumers are increasingly engaging with online experiences such as webinars, online challenges, Ask Me Anything sessions, and community events. This shift to experiential advertising has been accelerated by the pandemic and is now becoming the norm. To make the most of this trend, marketers should focus on creating conversational marketing experiences that engage with consumers beyond just ads. Additionally, marketers should...
Dec 27, 2022•31 min•Ep. 455
How can you ensure the time, money, and effort you put into your advertising strategy pays off? Simple - meet your customers where they are. On today's episode, Ralph Burns continues the discussion on the Customer Acquisition Framework (CaAMP) with Tom Meridith from Tier11. The duo tries to answer the most important question in marketing: what does my ideal buyer already know? How much do they really know about our product, how it can help them, and our competitors? Once you can answer that ques...
Dec 23, 2022•26 min•Ep. 454
Want a framework you can use to get more customers and increase their lifetime value - without hurting your marketing budget? On today's episode, Ralph Burns sits down with Tom Meridith from Tier11 to break down the Customer Acquisition Framework (CaAMP). Tom shares how they use the 5 levels of customer awareness to ensure the effort they put into their marketing and advertising campaigns pays off. Tune in to hear the duo reveal how the guys at Tier11 use CaAMP's comprehensive and proven marketi...
Dec 20, 2022•25 min•Ep. 453
How much money should you give Google or Facebook during the "learning" phase, and how long should this phase last? On today's episode, Ralph and Kasim dive deeper into an unbelievably wicked smart case study. Kasim and his team spent $500,000 on 15 keywords without any keyphrase optimization and eventually drove a 300% ROAS. Kasim explains that most advertising campaigns fail because they don't give the algorithm enough time and money to learn. After you change or launch a new bid strategy, it ...
Dec 16, 2022•25 min•Ep. 452
Should marketers consider pairing Google's "broad match" with Smart Bidding, or is such advice dangerously misleading? On today's episode, Ralph and Kasim break down an unbelievably wicked smart case study. Kasim and his team spent $500,000 on 15 keywords without any keyphrase optimization and eventually drove a 300% ROAS. Kasim explains that combining broad match with Smart Bidding made it easier for them to reach more relevant queries and identify new growth opportunities. Tune in to hear Kasi...
Dec 13, 2022•39 min•Ep. 451
AI-generated art will transform marketing creatives forever; here's how you get in on the action while the concept is still fresh. On today's episode, Ralph and Kasim sit down with Patrick Gilbert from AdVenture Media Group to continue their discussion on digital advertising in the age of AI and automation. Think of everything you would be able to achieve with your creatives if you could turn imagination into art. With text-to-image AI tools, you simply describe what you want, and AI brings it t...
Dec 09, 2022•14 min•Ep. 450
Dogs in cowboy hats. Darth Vader hanging out with Jack Sparrow. Spider-Man browsing a cereal aisle. Imagine how uncanny your creatives would be if you could create such surreal images using AI. On today's episode, Ralph and Kasim sit down with Patrick Gilbert from AdVenture Media Group to discuss digital advertising in the age of AI and automation. AI-generated art is the new king of graphic design, and for good reason; the technology is the easiest and fastest way for anyone to build original a...
Dec 06, 2022•26 min•Ep. 449
How much research is enough for writing copy and creating ad content? We all know that effective marketing is all about researching your customer avatar, unique product features, and why buyers buy from you. However, if you're like most marketers, you're probably not doing enough. You struggle maxing out return on ad spend because your research only shows you gender, age, or income. On today's episode, Ralph and Kasim break down part two of a recent case study involving a business that helps dir...
Dec 02, 2022•37 min•Ep. 448
What is the most powerful type of messaging across all industries and advertising platforms? On today's episode, Ralph and Kasim break down a recent case study involving a business that helps directors, VPs, and seasoned executives land their dream job. The business wanted to reduce the cost for booked calls to less than $200, get at least 20 booked calls a week, and eventually grow its revenue. After implementing the Customer Acquisition Amplifier, Ralph and his team increased booked calls by 2...
Nov 29, 2022•30 min•Ep. 447
What exactly is empathy-driven branding - and why is it so effective? On today's episode, Ralph and Kasim continue their discussion on empathy-driven branding with Christene Marie, Founder of Starin Strategies, where they help clients increase their bottom line through empathy-driven marketing. They dissect Ralph's digital presence to reveal what he's doing well and the areas that need improvement. With everything that has happened in the last 3 years, marketers and business owners must adapt to...
Nov 25, 2022•33 min•Ep. 446
Did you know you can use the Enneagram Personality Test to enhance your marketing? On today's episode, Ralph and Kasim talk to Christene Marie, Founder of Starin Strategies, where they help clients increase their bottom line through empathy-driven marketing. According to Christene, there is no better way to understand your ideal client than using the Enneagram framework. The Enneagram helps you better understand your customer, get inside their minds, and leverage their experiences, fears, and de...
Nov 22, 2022•35 min•Ep. 445
What type of LinkedIn message gets you a $550,000 purchase order? On today's episode, Ralph and Kasim continue the discussion on podcast guesting with Dustin Reichman, a serial entrepreneur and digital marketing expert. Dustin shares how a LinkedIn message and a podcast guest appearance led to a $550,000 purchase order and a deal with Walmart. Like all other marketing strategies, there is a process and a science behind getting booked on podcasts. However, finding podcasts to guest on and then pi...
Nov 18, 2022•35 min•Ep. 444
Should you start your own podcast or guest on other people's podcasts? With more than 2.1 million active podcasts, you are probably better off becoming a guest. On today's episode, Ralph and Kasim talk to Dustin Reichman, a serial entrepreneur and digital marketing expert. He specializes in helping mission-driven solopreneurs add $100K+ per year to their bottom line by telling the right stories on the right podcasts. Dustin explains that podcasts are a winning formula for both the host and the g...
Nov 15, 2022•30 min•Ep. 443
How would your clients react if you could increase registration by 600% and lower cost per registration by 44%, all in 3 months? On today's episode, Ralph breaks down a recent case study involving a money-sending app for the Venezuelan diaspora. The goal was to generate more app registrations while lowering the CPA. Interestingly, even with a highly complex and disorganized ad account, they were still getting some success because the app was great and reliable. But everything blew up when the gu...
Nov 11, 2022•13 min•Ep. 442
