Rewind - Sean Simon | Drive Performance with Zero and First Party Data

Are you tapping into the full potential of zero and first-party data?
 
Zero and first-party data are eclipsing third-party data…
 
When brands use this data strategically, they can drive more sales and acquire more customers because they know exactly who they’re selling to.
 
But a majority of brands are missing out on this opportunity—are you one of them?
 
Sean Simon, founder of Cogent, is here to break down how brands can use zero and first-party data to drive performance in media and e-commerce.
 
We’ll cover:

• What happens when third-party data disappears
• The difference between zero and first-party data
• How brands can capture first-party data in a privacy compliant way
• Why brands shouldn’t outsource their first-party data
• Untapped resources for zero-party data
• And more