The 'abundance mindset' is a current buzzword, but how do you ACTUALLY get there? To not feeling like your competition is taking your patients? To be comfortable that if another clinic opened up down the street you'd be fine? In this 'sode we discuss how to enlarge the pie instead of fighting over your slice, how the more pelvic PTs there are the better (yes, really!) and how we've managed it with so many clinics within a few miles of our own. Business Mentoring We're currently accepting applica...
Dec 24, 2020•37 min•Ep. 77
How do we stop chasing symptoms and get to the underlying "why" for our patients? In fact, usually there's not a one, single 'why' - it's a combination of different factors. That's why we developed the 'Why' Pie Chart - it helps us as physical therapists understand the different factors and explain it to our patients. Download your copy here ! Pelvic PT Essentials If you're interested in learning more about the Pelvic PT Essentials online continuing education course is going to be open on Decemb...
Dec 21, 2020•26 min•Ep. 76
There's (obviously) a lot going into running a business! In this 'sode, we identify the four main roles in every pelvic PT business....and you're likely only trained for one of them! This is why it can be frustrating and challenging to make the leap to owning your own business. It's also one of the reasons it's hard (though definitely not impossible) to start your own business with just a few years of clinical experience in pelvic health. Learn more about the pitfalls and how to recognize the fo...
Dec 17, 2020•32 min•Ep. 75
What do you really believe about how pelvic PT should be practiced? Have you gotten clear with yourself? When we first start out what we believe is heavily shaped by the courses we've taken and our mentors (if we have them!). But as we grow and gain experience we need to clarify what WE actually believe about how pelvic PT should be practiced. That's why the first module we do in the Pelvic PT Essentials online course is all about your Ethos. It dictates how you practice, how you market, everyth...
Dec 14, 2020•25 min•Ep. 74
Have you ever thought about the difference between mentorship and coaching? We hadn't....until a few months ago. This lesson applies in both the clinical and business realms. Mentorship is wisdom. It helps you grow in confidence, competence and problem-solving. A mentor can easily be someone outside of your specialty or niche that helps you see the big picture. Coaching is tactics. It's knowledge. It's the specific skills and resources you need. A coach needs to fully understand your specialty (...
Dec 10, 2020•31 min•Ep. 73
"How long until I get better?" "I don't know if I'm making enough progress." "How much longer is this going to take?" These are some of the toughest questions we have to answer as pelvic PTs. And if we don't have a framework for how we think about treatment, these can be really difficult to answer! But in this 'sode we go through the 4 Phases of Treatment. This is a way for you to organize your plan of care and communicate it with patients to keep their trust and buy-in throughout the process. T...
Dec 07, 2020•27 min•Ep. 72
What are the 5 Pillars every successful pelvic PT practice needs to have? In this 'sode, we go through each of them and how you know if it's a strength or weakness for your business. Knowing the 5 Pillars helps you find the true cause of any problems and build a well-rounded, sustainable business. Business Mentoring Application We're currently accepting applications again for business mentoring starting in January 2021- if you'd like to be considered or learn more, you can start by filling out t...
Dec 03, 2020•25 min•Ep. 71
Wondered how to get more buy-in from patients? Have patients who just 'don't get it' or who are 'non-compliant?' One of our favorite frameworks comes from Gretchin Rubin, who developed the Four Tendencies. They're all about how we all respond to both internal and external expectations. We discuss this in greater detail in the Communications module of the Pelvic PT Essentials, but how you communicate with your patients is hugely important. This framework is a good way to evaluate how you're chang...
Nov 30, 2020•29 min•Ep. 70
2020 has been a tough year for so many, but we wanted to look back at some of the "Coronavirus Blessings" that many of us also experienced. We've also talked to many pelvic PTs across the country who have used this 'great pause' as motivation to do something different....starting your own business, beginning a side hustle, growing in your current role, or something new entirely! In this 'sode we pop some Thanksgiving champagne, talk about some (really!) random gratitudes and discuss some of the ...
Nov 26, 2020•28 min•Ep. 69
Often we'll have a patient come in and tell us right when their symptoms started. Sometimes they'll even have an exact date! But is this really accurate? In this 'sode we dive into how to get to the 'real' onset of your patient's pelvic floor issues and help them realize there may be a lot more going on than they realize! This helps you get better buy-in and establishes credibility and helps them (and you!) realize this might not be a 'quick-fix!' Pelvic PT Essentials If you're interested in lea...
Nov 23, 2020•37 min•Ep. 68
We've all invested hundreds of thousands of dollars and years of our lives becoming great clinicians. But what have we invested in ourselves as business owners? In this 'sode we discuss the four roles of a pelvic PT business (hint: you're only trained for 1 of them!) and discuss ways to invest in your business success the same way you have your clinical abilities. Whether it's working with us in our mentorship program, taking a course, or finding another course to take, make sure you're investin...
Nov 19, 2020•25 min
In Part 2 of our series on 'What's the Evidence for That' we discuss how our best evidence for a lot of interventions is Anatomy! Working at the neck to calm the nervous system? Anatomy. Treating at the thoracic spine for a pelvic organ prolapse? Anatomy Addressing the Urachus for bladder pain? Anatomy And you're actually doing the Scientific Method with each patient! Observe. Ask a Question. Form a Hypothesis. Make a Predication. Test your Prediction. Revise your Hypothesis! This is the heart o...
Nov 16, 2020•36 min•Ep. 66
Whether you own your own business or just trying to juggle work, family and life, we could all use the ability to get more done! In this podcast we dive into one of our favorite productivity hacks; time-blocking and batching. Find out how we just knocked out 7 Instagram Posts in less than an hour! Business Mentoring Application We're currently accepting applications again for business mentoring - if you'd like to be considered or learn more, you can start by filling out the Mentoring Application...
Nov 12, 2020•22 min•Ep. 65
"What's the evidence for that?" While we can strive as a profession to be evidence-based, there's major limitations to what we know (and can know). In physical therapy in general, and especially in our specialty, Would we actually want to live in a world where everything we did was truly "evidence based?" That would completely change our profession....and likely not for the better! Check out our thoughts on what "evidenced based" really means and why we need to dig deeper than just those buzzwor...
Nov 09, 2020•31 min•Ep. 64
The struggle with how to deal with late cancellations and no-shows is real! In this episode, we dive into practical tips for your cancellation policy and how to reframe your mindset around the issue. If you're struggling with creating or enforcing your cancellation policy, check it out! Shout Out and Get in Touch! If you're enjoying the podcast, please take a few seconds to take a screenshot and put it up in your Instagram Stories and tag Nicole (@nicolecozeandpt). Or send us an email at Nicole@...
Nov 05, 2020•37 min•Ep. 63
What is your primary goal of an evaluation? How do you get a patient to buy-in and come back? It all comes down to the last ten minutes of your evaluation. In this episode, we discuss how to close your evaluation to summarize what you've done and prepare them for their next visit. This is based on a technique we go over in detail in the Pelvic PT Essentials course, outlining the most effective way to maximize your time with evaluations! Pelvic PT Essentials If you're interested in learning more ...
Nov 02, 2020•29 min•Ep. 62
Today we dive into tactics! These are some of our favorite tools to save you time and energy in your day - check them out! Shout Out and Get in Touch! If you're enjoying the podcast, please take a few seconds to take a screenshot and put it up in your Instagram Stories and tag Nicole (@nicolecozeandpt). Or send us an email at Nicole@PelvicSanity.com with your thoughts, questions or ideas. We'd love to hear from you! About Us Nicole and Jesse Cozean founded PelvicSanity Physical Therapy together ...
Oct 29, 2020•13 min•Ep. 61
In this 'sode we dive into the dangers of over-connecting with patients. We want to establish a great connection, but without straying into the 'friend zone.' How much should you be talking in comparison with your patient? How do you keep authority, even when you really like someone? Use the 'Knowables' technique to get clear on what you do (and don't) share with patients. Pelvic PT Essentials If you're interested in learning more about the Pelvic PT Essentials online continuing education course...
Oct 26, 2020•29 min•Ep. 60
In building (and then re-building after Coronavirus) PelvicSanity, we ran into three big marketing mistakes. Once we started working with 1:1 business mentees across the country, we realized it wasn't just us! There's common ways we're wasting time and money, and reasons we aren't bringing in enough patients to fill our schedules. In this 'sode, we go through the most common marketing mistakes we see, and announce a really exciting new business course. What are you doing for your Business Contin...
Oct 22, 2020•25 min•Ep. 59
How do you 'reset' between patients to avoid bringing the energy of your previous patient into your next session? Avoid burnout and provide the highest level of patient care to each patient by developing a ritual between patients to ensure they get your best! In this episode, we dive into the simple technique you can master to feel more confident, competent and in control during your day. Pelvic PT Essentials If you're interested in learning more about the Pelvic PT Essentials online continuing ...
Oct 19, 2020•27 min
We work all day - for both patients and in business - solving problems. But we rarely take the time to prevent problems before they arise. In this podcast we challenge you clinically, in business and in life to think about how we can be proactive and 'move upstream'. This is a great 'sode, no matter where you are in your career - check it out! Shout Out and Get in Touch! If you're enjoying the podcast, please take a few seconds to take a screenshot and put it up in your Instagram Stories and tag...
Oct 15, 2020•34 min•Ep. 57
In this case report, the patient presented with classic IC-like symptoms. Pelvic pain, urinary urgency/frequency and painful intercourse. In working with her over the course of several months, we resolved these issues. This is where many PTs would have automatically discharged her! But we wanted to get to the underlying 'why', and that's where her case report gets interesting. Check it out! Pelvic PT Essentials If you're interested in learning more about the Pelvic PT Essentials online continuin...
Oct 12, 2020•44 min•Ep. 56
Want a better relationship with the people you work with? We've been on both sides: the employer and the employee. It's like a coach and a ref - they're watching the same game but seeing completely different things. It's a different perspective - and that's ok! The first thing to really assess? "Is this person an asshole?" Not kidding! You might be working with an asshole; in that case the rules are different. But if you aren't, then we need to do a better job of understanding each other's persp...
Oct 08, 2020•37 min•Ep. 55
In this 'sode, we examine the arguments against routinely doing internal with patients who have pelvic floor symptoms and ask what it really means to be a "pelvic PT." Our baseline philosophy is that anyone who calls themselves a pelvic PT should be routinely evaluating and treating the pelvic floor internally. Of course, this doesn't apply to patients who don't give consent, children and any others who internal is not appropriate. But patients deserve to know what to expect from someone calling...
Oct 05, 2020•46 min•Ep. 54
In this episode we dive into 'lead-gens"; what they are, how they work and how most pelvic PTs are making it HARDER to get new patients because of them! For those of you not familiar with this buzzword, lead generators are (usually) free pieces of content you give to potential customers in return for their contact information. These can be e-books, exclusive videos or anything else you can convince someone is valuable. They do have a place, but they are being chronically misused and misunderstoo...
Oct 01, 2020•24 min•Ep. 53
In this latest case report we work with a woman with genuine pudendal nerve entrapment (extremely rare!) who had been to three other pelvic PTs before seeing us at PelvicSanity. We discuss the challenges she faced, why she felt one of her PTs was just "chasing symptoms", and how we answer the tough question "How long until I get better?" Do your patients know their plan? Where they are in the Phases of Treatment? Pelvic PT Essentials If you're interested in learning more about the Pelvic PT Esse...
Sep 28, 2020•42 min•Ep. 52
Do you live in fear of your first negative review? Or maybe you've already had one? We've all been there. How do you react to a negative review? How can you actually turn it into a positive? And, as a bonus - hear all the negative PelvicSanity reviews and how we responded! Pelvic PT Essentials If you're interested in learning more about the Pelvic PT Essentials online continuing education course, you can always check it out at www.pelvicptrising.com/essentials . Shout Out and Get in Touch! If yo...
Sep 24, 2020•40 min•Ep. 51
We're so excited to hit 50 'sodes with you guys! In this episode, we pop a bottle of champagne - no, seriously! - and answer some of your fun questions! We talk about our favorite 'sodes so far, what Nicole's normal day looks like, our favorite holidays, things we're weirdly obsessed with, and more! Check it out! Pelvic PT Essentials If you're interested in learning more about the Pelvic PT Essentials online continuing education course, you can always check it out at www.pelvicptrising.com/essen...
Sep 21, 2020•28 min•Ep. 50
The promise of "passive income." Being able to reach people beyond your own walls. The chance to diversify your income. There's a lot of reasons to like the idea of online courses....but are online courses more sizzle than steak? In this episode we go through pros and cons of making an online course, the challenges you'll run into, the reason everyone's online course looks so successful, and the questions to ask yourself before putting one together. Shout Out! If you're enjoying the podcast, ple...
Sep 17, 2020•15 min•Ep. 49
I have a patient who has __________...... IC. Endo. Vulvodynia. Pudendal Neuralgia. Vaginismus. Dyspareunia. Chronic Prostatitis. Why do all of our patient descriptions start off like this? Do we really care about their medical diagnosis? Do we treat patients any differently if they are diagnosed with IC or with vulvodynia? In this episode, we explore medical diagnoses and what they mean (and don't mean) for how we treat patients. Pelvic PT Essentials If you're interested in learning more about ...
Sep 14, 2020•26 min•Ep. 48
