Telstra Takes Aim at the "Wow Factor" with its Customer Centric Approach

Hear Peter McDonald, General Manager for Process Excellence at Telstra, discuss how Australia’s leading telecommunications and information services provider is driving customer centricity through process excellence. In this edition of the Build for Change Digest, Mr. McDonald details how the telco giant has redoubled its efforts to truly wow its customers. Whether it’s fulfilling B-to-B orders faster, or providing customers with a real-time status of their order, Telstra’s innovation is enabling it to transform the customer experience and create newfound customer advocates.