S2E08: Right Brain Consulting founder William Madden on his product development super powers

William Madden didn't mean to go into food manufacturing, but a bet at Georgia Tech piqued his interest in barrier packaging, and the rest is a funny and adventurous history. He came onto the podcast to share some keys to success for product development and how his specialty as a contract negotiator was honed by sitting on both the customer and co-manufacturer's perspective. You can get in touch with William at and emailing him at Want to join the conversation? Email me and find out about opportunities to sponsor the show and become a guest. Like the series? Write a review and help us get featured on the front page!