Preview: Cannabistry EVP Shehzad Hoosein on formulating with cannabis ingredients

Research and development professionals know that it's vital to use the same ingredients in formulating from the bench to the plant and among the various teams. Slight variations in ingredients at the bench could result in wildly different commercialized products. So, how does a team work with cannabis ingredients when they can't be legally transported across state lines? In this PeasOnMoss podcast preview, Cannabistry's EVP Shehzad Hoosein explains how his organization has worked within those restrictions and produce formulas based on the product profile rather than being subject to ingredient variations. Tune in next week for the full episode. This podcast is sponsored by Bell Flavors and Fragrances. Since 1912, our passion at Bell Flavors & Fragrances has been to create and deliver flavors, fragrances, botanical extracts and specialty ingredients that captivate the world’s taste buds and stimulate the senses. Looking for a different, in-depth, and personal conference about product strategy? The takes place in Chicago March 2-3, 2020. Hear from legacy brands and start-ups and how they're innovating and leading food trends.