Convene Series: Josephin van Waasen On How PCMA EMEA Redefines Event Experiences With Audience-Centric Strategies
Episode description
In this episode, Josephin Van Waasen, Head of Content and Community at PCMA EMEA, shares how PCMA EMEA is redefining events through its initiatives. From fostering safe spaces to building audience-centric programs and embracing multigenerational perspectives, learn how these initiatives drive engagement, innovation, and actionable insights for the business events community.
This season has been kindly sponsored by Madrid Convention Bureau. Learn more about how to make your next meeting Madrileño at esmadrid.com/mcb.
Guest Information:
Josephin van Waasen
Josephin is the strategic and forward-thinking Head of Content & Community, EMEA at PCMA. With a track record of successful roles within the global business events industry, Josephin has effectively utilized her creative and tactical thinking to deliver impactful, audience-centric content strategies across various channels, audiences and regions. Her accomplishments at PCMA include developing, managing, and delivering education concepts for Convening Leaders, Convening EMEA and the Labs, as well as smaller ad hoc programs that enhance the skills of the global PCMA community and raise PCMA’s global profile.
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Music: Inspirational Cinematic Piano with Orchestra
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