Convene Series: Exploring APAC’s Event Evolution with Florence Chua: Unbound, AI Innovation, and Sustainable Connections - podcast episode cover

Convene Series: Exploring APAC’s Event Evolution with Florence Chua: Unbound, AI Innovation, and Sustainable Connections

Dec 12, 202445 minSeason 5Ep. 1
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Episode description

Discover how PCMA’s APAC team is redefining event design with the Business of Events conference. Gain insights into crafting meaningful connections across diverse regions and how technology shapes the future of events.


This season has been kindly sponsored by Madrid Convention Bureau. Learn more about how to make your next meeting Madrileño at esmadrid.com/mcb.


Guest Information:

Florence Chua

With over 25 years of experience working in Asia Pacific, including 11 years in China and several years in other countries, Florence is well attuned to the diverse cultures and markets in the region.

At PCMA, her focus is on growing the PCMA in the region and aligns with stakeholders to advance the industry.

The Business of Events 2025: Master. Mind.

Sustainability in Business Events Industry


Episode Transcript


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Contact Information: For any questions, reach out to Magdalina Atanassova, matanassova(at)pcma(dot)org.


Sponsorships and Partnerships: Reach 36,000 qualified meeting organizers with Convene, the multi-award-winning magazine for the business events industry. Contact our sales team: https://www.pcma.org/advertise-sponsorship/


Music: Inspirational Cinematic Piano with Orchestra


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