How to Determine The Features Your Customers Want w/ Eytan Bensoussan

When you grow up in a family of small business owners, it’s as if you’re raised with a unique sense of empathy for this special kind of entrepreneur. So much so that you usually become one yourself.

That’s the story of Eytan Bensoussan. He grew up watching his grandparents faithfully work in their business day in and day out. But he noticed a pattern that didn’t sit well with him. At the end of a long day running their business, his grandparents would retreat in their home to do their bookkeeping. They’d sit and work on payroll, invoices and all the other financial responsibilities that fell on them.

That’s why he founded NorthOne, a small business banking service built on the idea that API’s should power the future of banking. The kind of banking that will be mobile first. He wanted to create a way to remove as much of the financial “busy work” as possible from small business owners.

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