How Behavioral Science Can Foster Better Financial Decisions with Steve Le Roux
Dec 08, 2020•34 min
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Episode description
Most people think they’re bad at banking, but they’re not.
People just don’t take the time to develop better financial habits because, well…
Banking is boring.
But Steve Le Roux, Founder & CEO at Envel, thinks he can change that. His company is tapping into behavioral science to reward people for banking better — and not rewarding the bank when they don’t.
In this episode, Steve explains:
- How the broken banking system inspired Envel
- How behavioral science and AI can fix it
- Why user experience is everything
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