Pay Less for Traffic - podcast cover

Pay Less for Traffic

Stephanie Royer, Traffic Tips for TPT Sellersstephanieroyersolutions.com
Hey teacher seller! It is possible to get eyeballs on your teaching resources without paying for traffic and Stephanie Royer will show you how. In the Pay Less for Traffic podcast, Stephanie will deliver actionable tips for busy TPT sellers who want to see big results using blogging and Pinterest. There is a lot of pressure to pay to play but Stephanie shares how to stay competitive and visible without opening your wallet to set up an expensive ad campaign. Tune in each Saturday to learn how to maximize your reach and your profits by leveraging organic traffic sources. Each episode will share simple methods that you can use to reach more teachers, without lining the pockets of billionaires. Whether you’re a weekend warrior or you’re working your teacher business full time, these weekly strategy chats will help you make a game plan for your next work session. You’ll get actionable tips for blogging and Pinterest that are working RIGHT NOW…not the dated strategies from 2015. Let's connect on Instagram @stephanieroyersolutions
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Episodes

54. Let’s Pay Less: Do I Need to Pay for a Standalone Website?

Do you REALLY need to pay for a standalone website for long-term, passive traffic and sales? Couldn’t Pinterest or all-in-one platforms get the same results? Let’s chat about it! Episode Highlights: Pinterest and TPT Search Bar Only All-in-One Platforms Self-Hosted Website If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible: Looking for more organic traffic resources ? Dive into my signature course: Bring Your Own Traffi...

Jun 28, 202510 min

53. How to Keep the Gears Turning on Your Passive Traffic Machine

A huge part of passive traffic is creating a web of related content that helps your audience get to know you and your products. Let’s chat about how you can use strategic linking to keep the gears turning on your passive traffic machine. Episode Highlights: Increasing Traffic Increasing Sales Improve Search Performance Resources Mentioned: Bring Your Own Traffic Course - https://stephanieroyer.podia.com/bring-your-own-traffic If you enjoyed this episode, please leave a review on Apple Podcasts s...

Jun 21, 202511 min

52. Adding Power to Your Passive Traffic Machine

The key to creating a passive traffic machine for your business is choosing the right power source. Let’s chat about the best way to increase traffic and sales with the least amount of effort. Episode Highlights: The Power of Search Engines Search Engines vs. Search Bars SEO for Non-Techy People Resources Mentioned: Free Blog Post Idea Guide - https://stephanieroyer.podia.com/blog-post-ideas If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher busin...

Jun 14, 202510 min

51. Are You Working Harder for Your Traffic Than You Need To?

Do you feel like you’re stuck on a hamster wheel, working harder for your traffic than you need to be? Let’s talk about some common mistakes that could be standing in the way of passive traffic for your business. Episode Highlights: Mistake #1 - Spending Too Much Time on Short-Term Traffic Sources Mistake #2 - Not Balancing Evergreen and Seasonal Content Mistake #3 - Not Maintaining Your Passive Traffic Assets If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as...

Jun 07, 202511 min

50. Let’s Pay Less: Do I Need to Pay for a Pinterest Course?

Pinterest is one of the best sources of organic traffic for your website, but it can also be intimidating when best practices seem to shift all the time. Does that mean you need to invest in a Pinterest course? Let’s chat about whether or not this is the best use of your business budget. Episode Highlights: Pinterest Course Outcomes What You Can Learn for Free When Paying for a Course Makes Sense Resources Mentioned: Pinterest Content Academy - https://create.pinterest.com/content-academy/ Pinte...

May 31, 202512 min

49. How to Safely Ramp Up Your Back-to-School Pinning

You’re ready to go all-in on your back-to-school pinning strategy, but how much pinning is TOO much? Let’s chat about how you can safely increase your pinning so you can get the most out of back-to-school season without triggering spam filters and tanking your account. Episode Highlights: Why You Can’t Just Blast Back-to-School Pins The Safe Way to Increase Pinning Monitor and Adjust Your Strategy Resources Mentioned: Episode 47 - How to Prep Your Best Content for Back-to-School Season Episode 4...

May 24, 202510 min

48. When to Pin Back-to-School Content

You know that timing is important on Pinterest, but when is the right time to start pinning back-to-school content? Pin too early and people might not be interested. Pin too late and you’ll miss the wave. Let’s chat about how you can know exactly when to start pinning your back-to-school content for maximum reach and engagement. Episode Highlights: Back to School Pinning Behavior Best Practices for PinningMaking a Data-Driven Plan Making a Data-Driven Plan Resources Mentioned: Episode 46 - How t...

May 17, 202510 min

47. How to Prep Your Best Content for Back-to-School Season

Now that you’ve identified your best back-to-school content from last year, it’s time to put that data to work! Let’s chat about how you can prep your top content so it’s fresh, optimized, and ready to perform even BETTER on Pinterest this back-to-school season. Episode Highlights: Optimizing the Post for Pinterest Traffic Consider Fresh Content Create Fresh Pins Resources Mentioned: episode 46 - How to Find Your Top Back-to-School Content from Last Year If you enjoyed this episode, please leave...

May 10, 202514 min

46. How to Find Your Top Back-to-School Content from Last Year

As we approach back-to-school season on Pinterest, it’s important to take last year’s top content into consideration. But it can be hard to find. Let me walk you through the steps for how to find your top Pinterest content from last year. Episode Highlights: Why Last Year’s Content Matters (and Why It’s Hard to Find) How to Find Your Top Back-to-School Content from Last Year How to Save Yourself Time Next Year If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as...

May 03, 202514 min

45. Let's Pay Less: Do I Need to Pay for Premium Plug-Ins?

One of the benefits of blogging on Wordpress is the comprehensive plug-in library. But do we need to shell out money for premium plug-ins? Let’s chat about it! Episode Highlights: What is a “Premium” Plug-In? Pros and Cons of Premium Plug-Ins Alternatives to Premium Plug-Ins Resources Mentioned: Episode 44 - SEO Spring Cleaning Tasks If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible: Looking for more organic traffic re...

Apr 26, 202510 min

44. SEO Spring Cleaning Tasks

Could your website SEO use a little bit of spring cleaning? Let’s chat about some quick wins you can add to your to-do list this season to make sure your website is in tip-top shape by the time back to school season rolls around. Episode Highlights: Checking for Broken Links Checking Plug-Ins Check for Orphan Pages Resources Mentioned: Broken Link Checker: https://www.brokenlinkcheck.com/ If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business...

Apr 19, 202513 min

43. The Value of a Content Audit with Jaime Miller

Jaime shares her experience with hiring out a content audit in today's episode. She talks about the value that it added to her business and how she knew it was time to take this step. Connect with today's guest : https://aspoonfuloflearning.com/ https://www.teacherspayteachers.com/store/a-spoonful-of-learning https://www.instagram.com/aspoonfuloflearning/ https://www.facebook.com/aspoonfuloflearning Related episodes: Episode 42 - What to Do with Old Blog Content If you enjoyed this episode, plea...

Apr 12, 202524 min

42. What to Do with Old Blog Content

The weather is warming up and spring is finally here! If you want to harness some of that spring cleaning energy and tidy up the backend of your blog, keep listening. We’re going to chat about what to do with old blog content that might be cluttering up your website. Episode Highlights: What is a Content Audit? 3 Questions to Ask About Old Content What to Do with Old Content Resources Mentioned: Bring Your Own Traffic - https://stephanieroyer.podia.com/bring-your-own-traffic If you enjoyed this ...

Apr 05, 202511 min

41. Let’s Pay Less: Do I Need to Pay for Website Maintenance?

Running a website can be complicated and intimidating! That’s why so many people pay for ongoing website support. But is this the right business expense for YOU? Let’s chat about it! Episode Highlights: What is Website Maintenance? Pros of Website Maintenance Cons of Website Maintenance If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible: Looking for more organic traffic resources ? Dive into my signature course: Bring Y...

Mar 29, 202512 min

40. Are Display Ads the Best Choice for Your Blog?

If you’re looking for a low-effort way to increase revenue for your business, adding display ads to your website can be a great option. But is it the BEST option for YOU? Let’s chat about it. Episode Highlights: Display Ad Options Pros and Cons of Display Ads Are They Right For You? Resources Mentioned: Journey by Mediavine Referral Link: https://mediavineinc.pxf.io/jenNgv If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possi...

Mar 22, 202515 min

39. Making the Most of Amazon Affiliate Links with Yari Aguilu

Today we are joined by Yari from Sweet Tooth Teaching. Yari has a lot of experience with sharing Amazon affiliate links on her blog and on social media. She has generously agreed to share some tips and strategies that she’s learned over the years to make the most of this income stream. I hope by the end of the conversation, you’ll have some great takeaways for strengthening or starting this monetization method in your business. Resources Mentioned: Episode 38: Are You Making These Mistakes with ...

Mar 15, 202528 min

38. Are You Making These Mistakes with Amazon?

One of the most common methods of affiliate marketing is the Amazon Associates program. However, there are many hurdles that can get in the way of seeing results for your business. Let’s chat about some mistakes you want to avoid with affiliate marketing through Amazon. Episode Highlights: Link Dropping Ignoring User Intent Not Using the Products You’re Linking Resources Mentioned: https://stephanieroyer.podia.com/bring-your-own-traffic If you enjoyed this episode, please leave a review on Apple...

Mar 08, 202514 min

37. Are You Leaving Money on the Table?

We know how helpful a blog can be in bringing you more traffic and sales for your TPT store. But could it be doing even more for your business? Are you leaving money on the table? Episode Highlights: The Importance of Diversification My Three Favorite Types of Monetization Are You Leaving Money on the Table? Resources Mentioned: Bring Your Own Traffic - https://stephanieroyer.podia.com/bring-your-own-traffic If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as m...

Mar 01, 202513 min

36. Let’s Pay Less: Do I Need to Pay for Tailwind?

With everything on your plate as a teacher business owner, you’ve likely been tempted to open your wallet for time-saving tools. But do you really need to pay for a Pinterest scheduler like Tailwind? Let’s chat about it! Episode Highlights: What is Tailwind? Pros of Tailwind Cons of Tailwind Resources Mentioned: Bring Your Own Traffic Course - https://stephanieroyer.podia.com/bring-your-own-traffic If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teache...

Feb 22, 202511 min

35. Choosing a Pinning Frequency That Works

Knowing how much and how often to pin is one of the hottest topics in the world of Pinterest marketing. Let’s chat about how you can find a pinning frequency that works for you AND helps you see results. Episode Highlights: Pinning Routines Aren’t One-Size Fits All Decreasing Frequency Increasing Frequency Resources Mentioned: Pragmatic Pinning Introduction - https://stephanieroyer.podia.com/view/courses/bring-your-own-traffic/2072762-module-4-pinning-pragmatically/7240947-4-0-what-is-pragmatic-...

Feb 15, 202510 min

34. How Being a Pinterest User Makes You a Better Pinterest Creator

When was the last time you actually logged into Pinterest as a user? Believe it or not: Taking time to actually use the platform can help you see more results for your business. Let’s chat about it! Episode Highlights: Prevent Burnout Spot Glitches and Algorithm Changes See What’s Working You might also enjoy these related episodes: Episode 33: How (and Why) to Shake Up Your Pin Templates Episode 1: It’s Time to Pay Less for Traffic! If you enjoyed this episode, please leave a review on Apple Po...

Feb 08, 20259 min

33. How (and Why) to Shake Up Your Pin Templates

Are you sick of using the same tired templates when it’s time to make pins? Let’s chat about what makes a great pin so you can update those templates and see more results! Episode Highlights: Switch Up Your Pin Size Switch Up Your Fonts and Colors Vary Your Word Count Resources Mentioned: Bring Your Own Traffic course: https://stephanieroyer.podia.com/bring-your-own-traffic If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as poss...

Feb 01, 202511 min

32. Let's Pay Less: Do I Need to Pay for Keyword Opportunities?

It can be hard to come up with topics for fresh blog posts! Paid keyword research tools are often used by bloggers to find ideas for posts. But are they worth the price tag? Episode Highlights: Why (and How) People Pay for Keywords Pros and Cons of Paying for Keyword Opportunities What About the Cheap and Free Tools? Resources Mentioned: Episode 11 - Let’s Pay Less: Do I Need AI to Keep Up? Episode 31 - Banking Content Ideas for the Whole Year Bring Your Own Traffic Course - https://stephanieroy...

Jan 25, 202511 min

31. Banking Content Ideas for the Whole Year

What if you could have an entire year of blog post topics ready for you to use whenever you sit down to create content for your website? It’s easier to make this a reality than you might think! Let’s chat about it! Episode Highlights: It’s More Than Just Saving Time Where to Find Blog Post Topics Topics Are Just the Beginning Resources Mentioned: Episode 29 - Making Time for Your Traffic Goals in 2025 FREE GUIDE: 37 Places to Find Blog Post Ideas - https://stephanieroyer.podia.com/blog-post-idea...

Jan 18, 202513 min

30. Pivoting to New Products with Lisa Markle

Businesses ebb and flow over time and Lisa has found a way to use the data from her website traffic to inform her most profitable path forward. If your mind is filled with shiny ideas but you're not sure the best way to choose the right next step, I think you'll love this conversation with Lisa about her organic traffic journey. Resources mentioned: Bring Your Own Traffic Course - https://stephanieroyer.podia.com/bring-your-own-traffic Connect with today's guest: www.lisamarklesparkles.com @lisa...

Jan 11, 202530 min

29. Making Time for Your Traffic Goals in 2025

It’s a new year, which means new traffic goals! Let’s chat about how you can make time to work on your goals so you can make the most of your traffic-building efforts this year. Episode Highlights: Have a Plan Have a Timer Have a Schedule Resources Mentioned: Free BYOT Lesson: https://stephanieroyer.podia.com/view/courses/bring-your-own-traffic/2072758-module-2-understanding-seo-keyword-research/7217699-2-4-consistent-content-creating-a-content-bank Janice Cook’s DIY Asana Course: https://janice...

Jan 04, 202514 min

28. Let’s Pay Less: Do I Need to Pay for a Blogging Course?

In the days where you can find an online course to learn pretty much anything, there can be a lot of temptation to open your wallet and buy a course that will solve your blogging woes. But is that the right move for your business right now? Let’s chat about it! Episode Highlights: Will this course help me reach my current goal? Do I have the time to take and implement a course? Is a knowledge gap preventing me from moving forward? Resources Mentioned: https://stephanieroyer.podia.com/bring-your-...

Dec 28, 202412 min

27. Let’s Celebrate Your Traffic!

On the journey to getting more traffic to your TPT store, it can be easy to focus on how far you have to go. So when it’s time to celebrate your marketing wins, you feel like there’s nothing to be excited about. Let’s flip the script as I show you where you can find something worth celebrating. Episode Highlights: Celebrating blog content Where to find Pinterest wins Look for Google wins, too Resources Mentioned: https://instagram.com/stephanieroyersolutions If you enjoyed this episode, please l...

Dec 21, 202413 min

26. Investing in Your Traffic Goals

We know how important it is to have a plan for our traffic goals, and sometimes that plan requires us to open our wallets. Let’s chat about how you can make sure you’re investing in the right things in 2025. Episode Highlights: Where is my money already going? What do I need to move forward? Do I need it right now? Resources Mentioned: Episode 15 - Do I Need Help with Blogging? Episode 25 - What’s On Your Traffic Wishlist? If you enjoyed this episode, please leave a review on Apple Podcasts so w...

Dec 14, 202411 min

25. What’s On Your Traffic Wishlist?

‘Tis the season for wishlists and goal setting. No matter the length of your traffic wishlist, there’s one thing that you should keep in mind for 2025. Let’s chat about it! Episode Highlights: What's on your traffic wishlist? The ticket to more traffic in 2025 Let's make that wish come true Resources Mentioned: Episode 18: What’s the Deal with “Fresh Pins”? Blog Post Idea Guide: https://stephanieroyer.podia.com/blog-post-ideas Tuesday Traffic Tip: https://stephanieroyersolutions.com/tuesday-traf...

Dec 07, 202415 min
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