Episode Overview In this insightful episode, we're joined by Kevin Bacon of Salesforce as he delves into the transformative power of branding for ISV partners and consultants. Transitioning from his earlier career, Eric spotlights the importance of a standout brand presence in the bustling Salesforce ecosystem. Dive in for an enriching conversation on branding, events, and the art of standing out. About Eric Dreshfield Eric Dreshfield is a "Connector," a blogger and marketer, a mentor for those ...
Oct 09, 2023•25 min•Ep. 501
Episode Overview Happy 500th episode! In a solo episode, I will take you through my nostalgic podcast journey back to where it all began, celebrating numerous evolutions, heartfelt conversations, and my undying passion for engaging dialogue. I am also taking this opportunity to thank everyone who's been part of this incredible journey—from past teams and mentors to every listener. This episode marks a milestone and reveals a significant change: introducing "The Paul Higgins Show" with a renewed ...
Oct 04, 2023•8 min•Ep. 500
Episode Overview In this episode, we dive into finance and accounting for tech consultants. Simon shares his accounting knowledge, especially system migrations, bookkeeping, and integration. Uncover the crucial client onboarding and evaluation for complex integrations, alongside the importance of smooth transitions during high-stake projects. This episode is a gateway to effortless financial migration, ensuring your tech consulting business stays steady. About Simon Fedorovsky Simon Fedorovsky, ...
Oct 02, 2023•28 min•Ep. 499
Episode Overview In this episode, we dissect effective B2B marketing strategies for tech consultants. Uncover the crucial role of referrals in revenue generation and how a robust marketing program can amplify this. Louis sheds light on the concept of 'mental availability' in marketing, the significance of staying top of mind for customers, and practical strategies like leveraging share of voice to build brand awareness. Whether marketing on a shoestring budget or navigating without formal traini...
Sep 25, 2023•30 min•Ep. 498
Episode Overview Navigating the journey from corporate roles to running your tech consulting business can be daunting. While your technical know-how might be top-notch, challenges lie in marketing, sales, and team building. Today, I unravel the 7 game-changers that can transform your tech consulting business, and share insights on where to get the help you need. Key actions from today Get the visual at paulhigginsmentoring.com/gamechangers Playbook updates newsletter in notes Reach out if you ...
Sep 21, 2023•13 min•Ep. 497
Episode Overview In this episode, we dive into the inspiring journey of Onekloudx, as Robert shares their remarkable success story and the challenges they faced in scaling the business. He also highlights the significance of deeply understanding organizations' pain points and aligning tailored technology solutions while emphasizing the importance of strategic partnerships and effective marketing strategies. Main things Robert shared in this episode: Self-generated leads through strategic partner...
Sep 18, 2023•27 min•Ep. 496
Episode Overview In this episode, we jump into fractional sales and its potential advantages, especially for tech consulting businesses. Harris also shares when and why you should hire a fractional sales expert while addressing the challenges and the need for continuous development and improvement. Main things you will learn from this episode: Why go with fractional sales How to best use it How Harris is using AI About Harris Kenny Harris Kenny founded Intro CRM, a sales agency based in Denver, ...
Sep 11, 2023•33 min•Ep. 495
Episode Overview Time to break the habit that’s holding you back! In this solo episode, I discuss the detrimental habit of self-assessment, which hinders growth in business and personal endeavors. With a relatable golfing anecdote, I emphasize the importance of seeking guidance from experienced mentors instead of blindly implementing content from various sources. Key actions from today Stop thinking the volume of content is the problem Agree the true problem is self-assessment Talk to someone or...
Sep 07, 2023•7 min•Ep. 494
Episode Overview Have you ever considered growing your business through acquisition? In this episode, Rohit Thakral discusses how Target Integration has expanded from just services into products through acquisition. He openly shares how they did it and why they decided to do it. Rohit also focuses on these topics: Why acquire Finding the right company and team to make it happen The process to maximize synergies Is About Rohit Thakral Rohit is an Entrepreneur and business Automation Consultant ex...
Sep 05, 2023•31 min•Ep. 493
Episode Overview In this episode, Alex Garcia focuses on managing services for Salesforce partners and how it works. He also shares how they do it at Ennube Solutions and what sets them apart. 3 Key things you will learn today: A hidden gem of a country How managed services work Three areas - admin/app/reporting About Alex Garcia Alex is a co-founder of Ennube Solutions and a California native. He has over a decade of consulting experience on innovation and cloud technology systems, working with...
Aug 28, 2023•25 min•Ep. 492
Episode Overview Are you relying solely on referrals? Do you have other lead sources? In this solo episode, I will reveal three little-known lead sources for tech consultants to help you get those leads outside of referrals. I will also share some bonus tips and a playbook with all the necessary information. Key actions from today Download the Self-generated lead sources playbook Action one Ask me questions Resources and Links 491 - Show Note s Self-generated lead sources playbook Scaling Bluepr...
Aug 24, 2023•14 min•Ep. 491
Episode Overview In this episode, I talk to Lior Izik, founder of one of the highest-rated Zoho partners in the world. He shares his journey on CRM implementation, highlighting their success with Zoho, and gives great insights and learnings to help you grow your tech consulting business. About Lior Izik Lior Izik, a highly accomplished serial entrepreneur keen on business automation, is the founder and owner of Amazing Business Results, a Zoho Premium partner. The company specializes in providin...
Aug 21, 2023•35 min•Ep. 490
Episode Overview In this episode, Jean-Eric discusses government funding for small businesses, specifically the CDAP program. He shares his knowledge and experiences helping clients through the Canadian government's funding process. The interview focused on: The Canadian loan program Who are eligible How you, as a tech consultant, can benefit no matter where you are About Jean-Eric Jean-Eric is a born entrepreneur, buying and selling four companies before age 31. He has owned and operated variou...
Aug 15, 2023•34 min•Ep. 489
Episode Overview Are you not getting the desired results despite putting in your 100% effort? In this solo episode, I will talk about the five critical factors contributing to this challenge you are facing and how to avoid them. Also, look out for the resource that I will share with you. Key actions from today Download the ICP resource Take one action on one of the five Make it public Resources and Links 488 - Show Note s Ideal Client Profile (ICP) playbook Cloud Consultants Collective Scaling B...
Aug 11, 2023•11 min•Ep. 488
Episode Overview Are you trying to secure funding for your business? In this episode, Garry shares his experience with Salesforce Ventures funding and how a chance encounter turned into a great opportunity for Red Argyle. He also delves into Salesforce’s funding structure and long-term strategy. About Garry Polmateer Garry is a Certified Salesforce Administrator. His favorite thing about the platform is its extensibility to solve clients’ unique business problems quickly, compliantly, and afford...
Aug 08, 2023•26 min•Ep. 487
Episode Overview In this episode, Brett gives us a masterclass on using inbound marketing, focusing on providing valuable content and utilizing various platforms like YouTube, podcasts, etc., to attract more clients and grow your tech consulting business. He also shares his journey and experience in building a strong online presence which helped Zenatta Consulting become the #1 Zoho partner in the US. You will also learn: Why consistency is the key What media assets to create A golden tip of w...
Jul 31, 2023•43 min•Ep. 486
Episode Overview Imagine a potential client agreeing to have a call with you - you do your homework and prepare for the call, but you end up stumbling at the start. You and the potential client feel awkward, and it never recovers. After all, first impressions do count. In this solo episode, I will share how a simple video sent before a sales call will help you gain confidence, build trust, reduce the awkwardness during the call, and let them know what they can expect. Key actions from today Down...
Jul 27, 2023•9 min•Ep. 485
Episode Overview In this episode, Adam shares how he, his co-founders, and their whole team worked to achieve rapid growth. He highlights the significance of building strong relationships with A.E.s and customers, having the right people in your team and trusting them fully, and the success of personal networking in lead generation. Adam also focuses on: Why salesforce multi-cloud Sources of growth When to hire a sales director About Adam Troughear Adam is a Co-Founder & Managing Director of...
Jul 24, 2023•27 min•Ep. 484
Episode Overview Are you automating your sales process? In this episode, Carol focuses on the role of automation in sales. She emphasizes how you can expand your Salesforce practice with Pardot - a powerful marketing automation tool. She also highlights how it can be used for effective lead generation and nurturing and to deliver comprehensive solutions to clients. You will specifically learn: How SF and Pardot can work seamlessly Who is a great fit for it How to use content to grow your Cloud C...
Jul 17, 2023•40 min•Ep. 483
Episode Overview Imagine this: You’re on a sales call going well, then your potential client asks to speak to someone you’ve worked with before. How do you handle this? In this solo episode, I talk about how you can close a sale without losing momentum, using case studies - and not boring ones like some. Listen as I share the format I use to create engaging, informative, and effective case studies. Key actions from today Download the case study builder from www.paulhigginsmentoring.com/casestudy...
Jul 13, 2023•10 min•Ep. 482
Episode Overview Are you struggling to scale your business? Hiring people who are aligned with the core values of the company will definitely help you scale. In this episode, John shares his expertise in helping businesses scale and improve their operations. He also gives insights into the proven and effective strategies and values that have contributed to their success in recruiting top talent and the overall growth of Fast Slow Motion. Key topics you should look out for: 3 core values At-ris...
Jul 10, 2023•37 min•Ep. 481
Episode Overview Are you looking for other ways to grow your Salesforce partner business? Have you tried doing Live events? In this episode, Vincent focuses on running and growing a successful Salesforce partner business within the competitive ecosystem. He shares his experiences and insights on market approach, differentiation, marketing strategies, recruitment challenges, networking through live events, and so much more. In this interview, he also covers these specific topics: How to pick a ve...
Jul 03, 2023•33 min•Ep. 480
Episode Overview Imagine this; you're a cloud consultant trying to grow your business. You look around and see your peers seemingly thriving while you're struggling to find your footing. In this solo episode, I discuss the fundamental mistake many struggling cloud consultants make when trying to grow their businesses. While factors like leads, partnerships, hiring, and pricing can contribute to growth challenges, they are not the root cause. The number one mistake is positioning oneself solely a...
Jun 29, 2023•10 min•Ep. 479
Episode Overview Is your hiring process a nightmare? Are finding it hard to find the perfect candidate? In this episode, let’s delve into companies' common mistakes regarding their hiring process and how to avoid them. Josh also shares insights into their approach to attracting and screening top candidates for clients and explores the topic of biases in the hiring process. In this interview, he emphasizes these topics: The one question you should ask in an interview What candidates are looking f...
Jun 26, 2023•40 min•Ep. 478
Episode Overview What are you doing to be recession ready? In this episode, Ryan guides service-based businesses, specifically agencies, to navigate tough economic times. He delves into managing human capital, maintaining cash reserves, and implementing effective contingency plans. He also gives practical insights and tips for surviving a recession and achieving long-term success. About Ryan Watson Ryan is an experienced operations and finance leader for creative agencies and venture-funded star...
Jun 19, 2023•41 min•Ep. 477
Episode Overview Are you short-changing yourself? In this solo episode, I share the importance of not undervaluing oneself and provide practical advice and a case study to inspire cloud consultants to reassess their pricing and overall business strategies to avoid shortchanging themselves. Key actions from today Look at what a commercial rate would be for you Speak to your accountant Get a financial advisor or speak to them Resources and Links 475 - Show Note s Cloud Consultants Collective Scali...
Jun 15, 2023•10 min•Ep. 476
Episode Overview Do you believe data plays a crucial role in today's digital era? In this episode, Aron from Data Clymer delves into the fascinating world of data and how you can leverage it to gain a competitive edge, enhance operational efficiency, and drive innovation. With his extensive experience in the industry, including his time at Salesforce, where he established a product intelligence team, you will gain a deeper understanding of the power of data and its crucial role in shaping busine...
Jun 12, 2023•34 min•Ep. 475
Episode Overview Do you struggle with marketing and sales? Are you heavily relying on referrals? In this episode, David shares a fresh perspective on sales, and proven sales strategies, especially for cloud consultants with small teams and revenue ranging from 750k to 4 million. If this is you, this is an episode you wouldn’t want to miss! David also covers: How to research 5-sentence email and add value Top 3 actions from 77 in his book do it selling About David Newman David Newman is known as ...
Jun 05, 2023•45 min•Ep. 474
Episode Overview Do you ever feel like you're the bottleneck for delivering results in your business? Don’t worry. You are not alone. This is a common challenge faced by business owners. And in this solo episode, I will share the 1:3:1 rule - a simple and effective approach to problem-solving. It involves identifying one problem, developing three potential solutions, and giving one recommendation. By adopting this rule, team members are empowered to solve problems independently, fostering growth...
Jun 01, 2023•7 min•Ep. 473
Episode Overview Cold email is dead - Listen as Alex debunks this myth and talks about the effectiveness of cold email outreach. He also shared his experiences of successful cold email campaigns and emphasized the importance of tailoring emails to specific individuals and targeting the right decision-makers. About Alex Berman Alex is the Founder of Omni and X27marketing. He has been in the digital marketing space for over 15 years and went from 0 SaaS to 5 SaaS Exits in 2023 and generated over $...
May 29, 2023•42 min•Ep. 472
