Breakthrough Lessons: The Sales Learning Curve

When a startup launches a new product, it's tempting to ramp its sales force too quickly. Often, this leads to a crash-and-burn scenario for companies that failed to learn what it took for the *entire organization* to achieve product-market-fit. In this lesson of greatness, Mike Maples, Jr of FLOODGATE discusses how Mark Leslie's Sales Learning Curve framework helps startups keep themselves honest about their progress toward product-market fit, rather than falling into the trap of wishful thinking that usually leads to disaster.  Check out the Pattern Breakers Blog at patternbreakers.substack.com for even more Pattern Breaking content from Mike.   Mike's book Pattern Breakers is available now wherever you buy books. Follow Mike on X!