Passle CMO Series Podcast

Passle•passle.podbean.com

The must-listen podcast for professional services marketers, where we engage thought leaders from various realms of Professional Services Business Development and Marketing. Together, we delve into strategies for firms to foster authenticity, enhance effectiveness, and take advantage of the opportunities for growth available today.

Last refreshed: August 15th, 2025 at 4:57 AM ⓘ

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Episodes

Episode 133 - Susanne Pugsley on What it Takes to Become a Marketing & BD Consultant

For any seasoned marketing and BD professional, it can be tempting to make the move into the world of consulting and set up as a sole trader. While there are rewards to be reaped, there are also many factors to consider before you take the plunge. Today, Will Eke has the pleasure of sitting down with someone who has successfully made the leap. Susanne Pugsley, Founder, Managing Director and Consultant at Pugsley Sidwell Business Development, joins the CMO Series Podcast to share the highs and th...

Feb 27, 2024•30 min•Ep. 159

Episode 132 - Hugo Peña of Gonzalez Calvillo on The formalisation of Law Firm Business Development

Across the legal industry, firms are seeing the increasing need for a professional and high-performing business development function. Today on the CMO Series Podcast, Cam Dobinson is joined by Hugo Peña, Director of Business Development at Gonzalez Calvillo, to discuss the change he has witnessed throughout his career and what the formalization of legal BD means for firms and business development professionals. Hugo and Cam discuss: What "formalizing legal BD" means and why it is something that ...

Feb 20, 2024•19 min•Ep. 158

Episode 131 - Noni Garratt-Wall of Charles Russell Speechlys on The Art Of A Law Firm Rebrand

Ensuring that clients align with a firm's values is vital for a successful legal rebrand. Actively listening to clients, crafting compelling brand narratives, and fostering a cohesive firm culture, all contribute to a brand that resonates and reflects a firm’s long-term strategic direction. Today, Will Eke has the pleasure of speaking with Noni Garratt-Wall, Head of Marketing at Charles Russell Speechlys, about her journey through the rebranding process as she joins the CMO Series Podcast. Will ...

Feb 13, 2024•20 min•Ep. 157

Episode 130 - Deborah Fleming of Walker Morris on Bringing a Winning Bid Strategy to Legal BD

Developing an effective bid strategy is key to the success of any legal business development function, yet the process often goes into a black box and isn’t fully leveraged by firm leaders. On this episode of the CMO Series Podcast, Will Eke is joined by Deborah Fleming, Marketing & Business Development Director at Walker Morris, to discuss the critical role of a winning bid strategy and its impact on marketing and BD. Deborah and Will explore: Deborah’s career journey to her current role at...

Feb 06, 2024•26 min•Ep. 156

Episode 129 - Allan Schoenberg of Vinson & Elkins on Culture, Connection and the Evolving Role of Legal Comms

The role of Communications is the linchpin of effectively managing a law firm’s brand and reputation, not to mention being a key player in the development and success of a firm’s culture. Today, Will Eke is lucky to welcome Allan Schoenberg, who is celebrating 3 years as Chief Communications Officer at Vinson & Elkins, to the CMO Series Podcast to discuss his unique career journey, and the pivotal role communications plays in today’s firms. Allan and Will discuss: Allan’s career journey to h...

Jan 30, 2024•32 min•Ep. 154

Episode 128 - Melodie Tilley of FordHarrison on Creating A Culture Of Human Connection In Legal Marketing

While remote and hybrid working has become the norm for many, establishing real human connections can be a challenge. Creating a culture of meaningful connection and collaboration in a law firm requires intention. Eugene McCormick is lucky to welcome someone who has not only created a culture of human connection within the legal marketing and BD team, but across the entire firm and multiple geographies. Melodie Tilley, Chief Client Development Officer at FordHarrison, joins the CMO Series Podcas...

Jan 23, 2024•27 min•Ep. 153

CMO Series REPRESENTS - Terra Davis of Knobbe Martens on Fostering Psychological Safety, Inclusion and Belonging

On this episode of the CMO Series REPRESENTS Podcast, Yasmin Zand is lucky to sit down with Terra Davis, Chief Diversity & Talent Development Officer at Knobbe Martens. Terra joins the series to share her journey, why she started advocating for diversity, equity and inclusion, and the critical role of psychological safety in law firms. Terra discusses the strategies and programs she is working on to drive change and innovation to create a safe and inclusive workplace where everyone belongs, ...

Jan 18, 2024•16 min•Ep. 152

Episode 127 - Karen Snell of Kennedys on Modernising & Globalising a BD function

The Business Development function is becoming more professional and more valued by services firms, but there is still a need to modernise and bring global teams together to develop best practice approaches. On today’s CMO Series Podcast, Charles Cousins welcomes Karen Snell, Chief Business Development & Marketing Officer at Kennedys to discuss how she and her team are becoming more effective as a modern global BD function. Karen and Charles discuss: Why modernising and globalising a BD funct...

Jan 16, 2024•22 min•Ep. 151

Episode 126 - Nicole Miles Of Dentons On What It Takes To Build An Effective Approach To Business Development

Every law firm is at a different stage of professionalizing its approach to business development. Today, Will Eke has the pleasure of talking to Nicole Miles the Chief Clients & Markets Officer for Dentons Canada Region, to find out what it takes to build an effective, globally-minded approach to legal business development. Nicole and Will discuss: The importance of BD in today’s firms and what is driving that How Nicole came to her role at Dentons and how the role and approach to Legal Mark...

Jan 09, 2024•25 min•Ep. 150

Episode 125 - Sona Spencer of Troutman Pepper on Being an Advocate for Talent

In a people-driven business like a law firm, talent isn't just important—it's the linchpin for success. In this episode of the CMO Series, Eugene McCormick sits down with Sona Spencer, Chief Legal Talent Officer at Troutman Pepper, to explore her crucial role as a talent advocate and how talent becomes the driving force behind the firm's commercial achievements. Sona and Eugene discuss: How Sona came to her role at Troutman Pepper and the moment in her journey she realised how critical talent wa...

Dec 21, 2023•35 min•Ep. 147

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