Setting Goals For Partnerships & Omnichannel Marketing w/ Robin Dimond

Harvard Business Review found that omnichannel customers spend 10% more online, and a shocking 73% of customers prefer shopping through multiple channels.

And Google found that omnichannel customers are worth 30% more!

The challenge, of course, is finding ways to create a seamless experience for customers across all of a brand’s channels. Could partnerships play a role?

That’s what Robin Dimond is here to help us with.

Robin has been marketing and innovating for nearly two decades, and strives to bring sensory experiences and the heart back into all her team’s work, thus comes the name - Fifth (five senses) & Cor (Latin for heart). She transforms brands and communities, and she’s going to help you transform how you approach partnerships!

Partnership Unpacked host Mike Allton talked to Robin Dimond about:

♉️ Why partnerships and omnichannel marketing are critical today

♉️ How we set goals across broad & complex channels

♉️ What the most important goals should be, and how they’re measured

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Full Notes & Transcript: