How To Partner With Your Audience To Amplify Your Brand with Rachel Stephan
Episode description
Check this out.
98% of employees use at least one social media site for personal use, but only 50% post about their company.
And yet, we know that a recommendation from a friend or family member makes 83% of Americans more likely to purchase that product or service.
If word of mouth is that effective, and businesses have a treasure trove of employees and social channels to leverage… why aren’t they? What should that look like? Where do we get started?
That’s what we’re covering in today’s episode of Partnership Unpacked.
Welcome back to Partnership Unpacked, where I selfishly use this time to pick the brains of experts at strategic partnerships, channel programs, affiliates, influencer marketing, and relationship building… oh, and you get to learn too! Subscribe to learn how you can amplify your growth strategy – with a solid takeaway every episode from partnership experts in the industry.
I shared a moment ago that nearly every employee of your company has at least one social account, but that at least half aren’t talking about your brand online in any way.
That’s a problem, right?
The solution, though, is a bit tricky. We can’t force employees or our audience members to talk about us. And it’s not always easy, either. Do we send an email? A Slack message? Tag ‘em on company posts? How do we track whether they even do anything?
That’s exactly what our guest today, Rachel Stephan, is going to talk to us about.
Rachel is an event marketing strategist, event tech startup founder and industry speaker on topics that cover event marketing and influencer marketing. When meeting planners and association professionals need to get more butts in seats, they call Rachel! She is a force to be reckoned with, whipping up creative solutions to event marketing challenges for 22+ years. Challenges… and opportunities… that apply to every business with employees.
Partnership Unpacked host Mike Allton talked to Rachel about:
♉️ The importance of word of mouth marketing
♉️ Important considerations before partnering with your audience
♉️ How to get started in a way that is measurable and scalable
Learn more about Rachel Stephan
Resources & Brands mentioned in this episode
- Snöball
- Influencer Incubator program to nurture up-and-coming influencers
- Subscribe to the show calendar: agorapulse.com/calendar
- Learn more about Agorapulse with a free demo
Full Notes & Transcript: https://www.thesocialmediahat.com/blog/how-to-partner-with-your-audience-to-amplify-your-brand-w-rachel-stephan/
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Music by Jumbo, "Peripheral" (feat. Plum Soul) Produced and Hosted by Mike Allton