How To Drive Successful Content Partnerships with Josh Bernoff
Episode description
One of the keys to successful partnerships is the creation of great content.
You might not always equate partnerships with content, but the fact is, the partnership space is filled with content-filled satellites such as onboarding, case studies, pitches, white papers, reports, sales introductions, books, and of course the more obvious rockets such as blog posts, eBooks and webinars.
Each one an opportunity to partner with a colleague within your organization, or a partnership leader from another brand.
How can we ensure these content partnerships succeed?
That’s what Josh Bernoff is here to help us with.
Josh is a prolific writer and is dedicated to helping other businesses and authors publish amazing content. Books he has written or collaborated on have generated over $20 million for their authors. Josh’s daily blog at Bernoff.com has topped 4 million views. He was formerly senior vice president, idea development at Forrester Research, where he spent 20 years analyzing technology and business.
Partnership Unpacked host Mike Allton will ask Josh Bernoff on Date at Time:
♉️How brands can leverage content partnerships
♉️Where to start to ensure a successful partnership
♉️What pitfalls to avoid with content partnerships
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Learn more about Josh Bernoff
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Connect with Josh Bernoff on LinkedIn
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Connect with Josh Bernoff on Twitter
Resources & Brands mentioned in this episode
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Full Notes & Transcript: https://www.thesocialmediahat.com/blog/how-to-drive-successful-content-partnerships-w-josh-bernoff/
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Music by Jumbo, "Peripheral" (feat. Plum Soul)
Produced and Hosted by Mike Alton