How To Develop Successful Influencer Marketing Campaigns w/ Nicole Ponce

Influencer marketing is one of the hottest trends in digital marketing today, but it's also one of the most misunderstood.   Many brands think that they can just throw money at influencers and call it a day, but that doesn't work for a variety of reasons.   That's why we're talking with Nicole Ponce.   Nicole is the Influencers Marketing Manager for Semrush. She maintains and grows relationships with experts in the digital marketing community to build long term relationships and collaborations with one of the leading marketing platforms on the planet, Semrush. She uses her visionary approach to implement global content marketing strategies, and she's joining me on Partnership Unpacked to share how she does it.   We'll talk about how she identifies influencers to work with, how she manages influencer marketing campaigns, and some examples of successful past initiatives.   Ready to scale up? Then it’s time to sign up: agorapulse.com/calendar   Full notes & transcript: https://www.thesocialmediahat.com/blog/how-to-develop-successful-influencer-marketing-campaigns/    Powered by Agorapulse: the #1 rated social media management solution.   Music by Jumbo, "Peripheral" (feat. Plum Soul) Produced and Hosted by Mike Allton