How To Build A B2B SaaS Agency Partner Program w Franz-Josef Schrepf
Episode description
B2B SaaS companies all have a shared challenge:
Helping their customers actually succeed with their product.
You can have all the help videos and tutorials in the world, but sometimes customers want someone else to do the work and for that, they’re going to turn to an agency.
Should we partner with agencies? What should that look like?
That’s what Franz-Josef Schrepf is here to help us with.
During the height of the pandemic and everyone’s rush to leverage online events, Franz stood up Hopin's channel program, app store, and strategic alliance efforts, and helped that company’s rapid rise from zero to $7.75B valuation. He is the host of The Partner Ship 🚢, a bi-weekly LinkedIn Live show where partnerships leaders share their tricks of the trade, and currently serves as the Head of Strategic Partnerships for our favorite live streaming tool, StreamYard.
Partnership Unpacked host Mike Allton talked to Franz-Josef Schrepf about:
♉️Why starting small is a good thing
♉️Where to start with a new agency partner program
♉️How to trim and scale your program to success
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Learn more about Franz-Josef Schrepf
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Connect with Franz-Josef Schrepf on LinkedIn
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Connect with Franz-Josef Schrepf on Twitter
Resources & Brands mentioned in this episode
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Full Notes & Transcript: https://www.thesocialmediahat.com/blog/how-to-build-a-b2b-saas-agency-partner-program-w-franz-josef-schrepf/
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Music by Jumbo, "Peripheral" (feat. Plum Soul)
Produced and Hosted by Mike Alton