How SaaS Companies Find and Leverage B2B Influencers with Justin Levy
Episode description
At the Social Pulse Summit: ROI Edition event that I hosted in March, I asked attendees of the influencer marketing panel what their biggest challenges were. 31.8% reported that measuring and proving ROI was their greatest challenge, while 22.7% said finding and working with the right influencers was their Achilles heel.
Does that resonate with you?
Perhaps you, too, have struggled to find great influencers to work with, the kinds of influencers whom you can rely on to follow-through on campaigns and drive real revenue.
That’s what we’re covering in today’s episode of Partnership Unpacked.
Welcome back to Partnership Unpacked, where I selfishly use this time to pick the brains of experts at strategic partnerships, channel programs, affiliates, influencer marketing, and relationship building… oh, and you get to learn too! Subscribe to learn how you can amplify your growth strategy – with a solid takeaway every episode from partnership experts in the industry.
As I mentioned at the outset, brands today that want to take advantage of how successful influencer marketing can be have a couple of challenges - namely, where to find influencers, and how to measure the success of their efforts.
I know that’s something I’ve struggled with!
That’s exactly what our guest today, Justin Levy, is going to talk to us about.
Justin Levy is currently head of influencer marketing and community for Demandbase. As part of his role, he leads a private community, Revenue Circle, that’s designed for senior executives in sales and marketing roles. Previously, he led social marketing at ServiceNow, global social media for Citrix, and assisted in the launch of a social media agency that worked with Fortune 500 brands.
Partnership Unpacked host Mike Allton talked to Justin Levy about:
♉️ Where to find B2B influencers
♉️ How to engage B2B influencers strategically
♉️ What today’s influencer marketing leaders need to keep in mind
Learn more about Justin Levy
Resources & Brands mentioned in this episode
- Subscribe to the show calendar: agorapulse.com/calendar
- Learn more about Agorapulse with a free demo
Full Notes & Transcript: https://www.thesocialmediahat.com/blog/how-saas-companies-find-and-leverage-b2b-influencers-w-justin-levy/
Brought to you by Agorapulse: the #1 rated social media management solution.
Music by Jumbo, "Peripheral" (feat. Plum Soul)
Produced and Hosted by Mike Allton