Finding Success in B2B SaaS Partnerships w/ Kate Skerrett
Episode description
One of the key tenets of our podcast here is the fact that there are a lot of different kinds of partnerships out there. Affiliates, influencers, tech integrations… and of course sales and marketing.
Which means one of the challenges facing B2B businesses is knowing which kind or kinds of partnerships to pursue.
Wouldn’t it be great to learn how other B2B SaaS companies are leveraging partnerships today?
That’s what Kate Skerrett is here to help us with.
Kate is the Head of Partnerships for Calendly, a powerful yet simple automated scheduling platform that we love here at Agorapulse and I use every day for scheduling podcast guests and partnership meetings. Kate is formerly of Deel and GlassDoor and is passionate about creatively finding new revenue streams through partnerships.
Partnership Unpacked host Mike Allton talked to Kate Skerrett about:
♉️Successful B2B SaaS company partnership options
♉️What makes for a great B2B partner
♉️Tools and tactics for B2B partnership success
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Learn more about Kate Skerrett
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Connect with Kate Skerrett on LinkedIn
Resources & Brands mentioned in this episode
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Full Notes & Transcript: https://www.thesocialmediahat.com/blog/finding-success-in-b2b-saas-partnerships-w-kate-skerrett/
Brought to you by Agorapulse: the #1 rated social media management solution.
Music by Jumbo, "Peripheral" (feat. Plum Soul)
Produced and Hosted by Mike Alton