Partner Relationship Management (PRM): The Ultimate Channel Sales & Partnerships Podcast

Magentrix•www.magentrix.com

Partnerships are the pathway to higher sales - and your customers. Are you equipping your channel partners with what they truly need to represent you? Are you choosing the right ecosystem partners? Do you trust your partners (and do they trust you)? Do you do your part for your partners? As we interview channel chiefs and other partnerships industry experts, we explore these questions and more. We'll share channel management insights on how to navigate partnerships, support your partners, identify weak areas of your partner strategy, discuss the latest industry trends and reports, and more.

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Episodes

06 - 3 Best Kept Secrets to Creating Long-Term Revenue Streams Within The Channel

Let us know what you think of the podcast. Our guest today, Autum Grimm, is not only an innovator, but also a pioneer, in a division of the channel space that had been left completely unexplored before the birth of her company. Today, she is responsible for revenue, demand generation, operations and business development as CRO at PartnerTap, a leading enterprise Partner Ecosystem Platform that allows companies to automate account mapping, control data shared with each partner, and enable sales t...

Feb 15, 2022•29 min•Season 1Ep. 6

05 - How Channel Partners Help Build a Brand’s Authority

Let us know what you think of the podcast. In this episode of The Ultimate Channel Sales Podcast , we bring on Matt Soloman. He has been in channel-related roles for nearly a decade. Currently, he is the Chief Business Development Officer & Co-Founder of a consultancy, The Channel Program. He is also the CEO of Channel Halo and he runs an insightful channel-related newsletter: Navigating the IT Channel. Topic summary: As we know, channel sales is an efficient way to cast a wider net and incr...

Jan 26, 2022•36 min•Season 1Ep. 5

04 - Are Your Channel Partners Getting the Attention They Need (and Deserve)?

Let us know what you think of the podcast. Our guest, Heather K. Margolis has been in the channel space for over 20 years. She helps channel organizations build smarter channel programs, manage channel relationships to find added value, and engage their communities through social and traditional media. Starting from positions such as Channel Marketing Executive and Director of Marketing and Alliances and later, going on to be founder and chairperson at Channel Maven Consulting and founder and CE...

Nov 18, 2021•37 min•Season 1Ep. 4

03 - 3 Little-Known Ways to Engage Your Channel Partners

Let us know what you think of the podcast. Our guest, Tan Tran has been in the channel space for nearly a decade now and throughout this time, he has left an imprint on many partners’ channel sales efforts. Today, he is a Channel Development Manager at SAP Concur. Topic summary: Your channel partners’ devotion to engaging with your brand depends on your approach to your partners: Do you provide them with personalized experience and do you go above and beyond to provide them with everything they ...

Oct 25, 2021•30 min•Season 1Ep. 3

02 - 4 Best Practices to Lay the Foundations for Your Channel Partnerships

Let us know what you think of the podcast. Our guest, Steve Kazan is an award-winning channel chief in the channel space for over 27 years now, who has developed quite a repertoire of transforming and elevating channel programs. Today, he is the founder & CEO of Inner Onion, LLC, a company that builds alliances with international technology companies that want or need representation in the United States. Topic summary: Your channel partners’ success with you can be determined in various stag...

Oct 04, 2021•32 min•Season 1Ep. 2

01 - How to Select the Right Platform to Manage Your Channel Sales

Let us know what you think of the podcast. Whether it’s a tech stack involving multiple technologies or just a single platform, having tools to manage your channel sales is a part of forming a channel strategy not to be overlooked. There are a number of things to consider when selecting the tools you should use for managing your channel sales. You want to make sure the tools you select are suitable for the job and provide the performance and functionality you expect. And once you’ve figured that...

Aug 30, 2021•33 min•Season 1Ep. 1

00 - Introduction to the Ultimate Channel Sales Podcast

Let us know what you think of the podcast. Welcome to The Ultimate Channel Sales Podcast hosted by Paul Bird! The discussions in this podcast explore various channel management topics relating to channel strategy, current practices for optimizing your current channel sales from today’s experienced channel chiefs, industry insider tips to managing your channel partners, and much more. As the head of sales at a partner management portal provider, Paul is in an advantageous position to glean specif...

May 18, 2021•5 min0

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