You're listening to Part Time Genius, the production of Kaleidoscope and iHeartRadio.
Guess what mango was that gave.
So you probably had this marked in your calendar already, but last week was actually the one hundred and second birthday of commercial skywriting in America. I did not have
that on my calendar for some odd reason. But I really am surprised we can pin down an exact start date for such an old medium, Like I know, there are so many candidates for like the first newspaper ad or the first billboard, and there's a lot of confusion there, that's true, but it's a little different when the ad appears out of thin air ten thousand feet above times square,
somebody's going to keep track of that. And that's exactly what happened on November twenty eighth, nineteen twenty two, when British pilot Captain Cyril Turner took to the skies above New York City using a specially designed exhaust system spelled out Hello USA, Carl Vanderbilt seventy two hundred. It was the first time skywriting had been used to promote something in the US, and even though it wasn't clear what was being promoted, the ad still worked like a charm.
Within a couple hours, roughly forty seven thousand people had called that not in the mystery behind the message had pequed people's interest, proving the effectiveness of skywriting and securing its place as a new, eye catching way to promote a product.
That is such a bizarre slogan like Hello USA called Vanderbilts and in two hundred like what is that even advertising?
Yeah, well that's the thing. It was actually an ad for skywriting itself. While Captain Turner was painstakingly writing the message overhead, his partner, Major John Jack Savage was watching from the ground with a very special guest, George Hill,
the then president of the American Tobacco Company. So the real purpose of the stunt was to persuade Hill to advertise his cigarettes via skywriting, but Hill was skeptical since the average message only lingered for about ten minutes in a light wind, which didn't give people much time to see it.
I mean, it certainly gave enough people at the time to like call that phone number, But I guess that's where the phone number idea came in here.
Yeah, that's right.
It was the number of the hotel where George Hill was staying, Hotel Vanderbilt, and the resulting flood of phone calls convinced Hill to take a chance on skywriting. So the following year, the American Tobacco Company used skywriting in a successful campaign for Lucky Strike cigarettes, and in the decades that followed, skywriting became a popular form of advertising.
I mean, it is pretty fitting that the first client of smoke based advertising would be a cigarette company, right, That's pretty perfect. But that is just the first of nine high flying facts we've got about skywriting. We've got so much more to cover, so let's strap in and take off. Hey, their podcast listeners, welcome to part time Genius. I'm Monga's tritiguler and on the other side of that soundproof glass arranging cotton balls on his desk to spell
out PTG, which is a very sweet tribute. That is our friend and producer, Dylan Fagan. It's probably not as effective as real skywriting, but we will take what we can get.
Thank you so much. Dylan.
Also, Will is not here today. He's off on a business trip doing business. But joining me today is our old research pal Gabe and our friend and super producer Mary Philip Sandy Gabe, you came up with idea for this Nine Things?
Why skywriting?
Well, I think it's probably the most whimsical form of advertising that we have, and I've heard a lot about how it's kind of a dying art form and that was really interesting to me. And I also don't think I've ever seen it in person myself, so I'm really hoping to get the chance before it kind of, you know, goes by the wayside. Wait, you've never seen skywriting? No, not really. I've been to air shows, so I've seen like streaks of smoke behind jet planes or something like that.
But for the most part, I feel like I've only seen like the budget form of skywriting, which is like those long banners that trail behind planes, like at the beach or something telling me to go to a pizza place.
Yeah, I've never seen skywriting of you.
Yeah, definitely. Where are you going.
Where there's skywriting?
I don't know if I've seen it a few times at the beach. What beach, I don't know, Provincetown they had Okay, well.
It be a fancy beach.
Yeah, not the kind of beach I go to.
Well, I go to not fancy teaches too. I'm just saying I've seen it at the beach. I know that is where I've seen to play in skywriting.
We'll take your word for it.
Ye know. Every just everyone go to a fancy beach and you might see some skywriting.
Cross your fingers.
But I don't know.
I've lived like more than forty years. I feel like I supposed I have seen something like that.
He feels really attacked right now.
It's okay, we're not shouting.
You for skywriting jealous.
I'm happy for you.
Okay.
So Mary Gabe got it started with the intro. Why don't we throw to you for the first five Okay.
As someone who has never seen skywriting, I had to do some research. But one thing I learned this week is that part of the reason we've had so few encounters with skywriting is because the medium really took a nose dive after its heyday in the early twentieth century. And that's partially because of the popularity of television and then eventually the Internet, which are much easier mediums for getting the word out, but concerns about public safety also
played a big role. After nine to eleven, the airspace around major cities became much more tightly restricted, and the kind of erratic movements that are involved with skywriting began to make people nervous. So while skywriting remains a draw at air shows and sports events and music festivals, it's just become a lot less common in everyday life.
It's also, I imagine, like pretty expensive, right.
Yes, most skywriters charge a few thousand dollars for just ten letters, and if you want a longer message, or you want it repeated multiple times, then it could set you back more than ten thousand dollars easily. And that's not even counting the transportation costs, because in most cases, the pilot's plane has to be shipped to the location where they actually want the skywriting to appear.
Ye, the plane. That's crazy.
It also sounds like a pretty big hidden cost, right.
Yeah. I don't know how much it costs to ship a plane, but I would imagine it's not cheap.
Yeah, that is interesting.
Well, one thing I learned this week is that skywriting was actually invented for military use. The practice was developed at the beginning of World War One, and this was back when British pilots in the Royal Air Force discovered that they could create white smoke that hung in the
air by running paraffin oil through the plane's exhaust pipes. Right, And at first they just used the smoke to play around during air drills, but pilots quickly realized that it could actually be used to create smoke screens to obscure the movements and confuse enemy pilots. It's a really fascinating use. And it wasn't until after the war that those British officers started working on a way to use skywriting in advertising.
This was England that gave us the idea of commercial skywriting.
That's right, And so in nineteen twenty one, Major Savage developed a more sophisticated method for generating smoke and controlling its release, and in May of the following year, Captain Turner tested the device in England by skywriting the word castrol, which you've probably heard of as a kind of engine lubricant used in both cars, and playing sure castro yeah, or if you've seen Cars movie, that's in it. Now you're speaking my language, now, okay, yeah, skywriting Cars movie.
I've seen everything, but the pair's first attempt at aerial advertising didn't draw much notice. They actually decided to try one week later, and for that flight they found a paying customer. So the men were contracted by the Daily Mail, you know, the newspaper, to spell out the paper's name over Epsom Downs during the Derby Steaks horse race.
So people did they pay attention then?
Yeah?
Of course, I mean, and it wasn't just Derby fans. The message could actually be seen for miles in all directions, including by people who did not know it had been written by a plane, which is crazy, right, Like if you think about the phenomena, there were kids at a nearby school who saw the message outside the classroom window and they assumed it had been written in the clouds by an angel.
I mean, that's so.
Incredible, like it's this message from heaven and that it's just an ad telling you to get a newspaper.
Yeah, especially the Daily Mail. I don't know that the angels read the Daily Mail.
Which right, Heaven's paper is the tagline.
But well, to be fair to those kids, there is something vaguely supernatural about floating letters in the sky, and while expert skyriders can make the job look easy, it's actually an extremely demanding profession, like pilots have to map out there every move before takeoff, every turn, roll dive, and every flip of that smoke switch, and then they have to execute those maneuvers from memory while going one hundred and fifty miles per hour at ten thousand feet
in the air. It's kind of like performing a choreographed dance while also painting a mairal is insane.
I actually would have assumed that there's like, you know, a digital technological assistance here right, like a flight path, you know, like when they're actually using the plane to fly places. But it sounds like you're saying they just have.
To know what to do.
Yeah, they have to just be like dead on precise, and there's not much room for error either, Like the smallest slip up could ruin the look of the entire message. For instance, if a pilot doesn't open or close the flow of smoke it's just the right moment, then two letters might bleed together, or one letter might end up taller or shorter than the rest. Plus all the letters have to run along the same straight line to spell out the word, and they have to be spaced apart evenly.
It is so much to keep track of But probably the hardest part is that the message has to be written backwards and upside down, like it's something I never thought of before. But because the pilots are writing parallel to the ground, they have to spell out the letters in reverse so that the message appears correctly when viewed from below. And some letters are particularly hard like skywriters often say, oh is the hardest because you have to
maintain a constant angle of bank during the turn. But the straight parts of a letter are a different kind of challenge, and that's because you have to keep them roughly the same height, and pilots have all kinds of tricks for getting the timing just right. Some count Mississippis, and at least one of them, a pilot named Nathan Hammond, sings the Scooby Doo scene song to help him stay in the right rhythm. Whatever works right, whatever works.
But speaking of music, one of the most famous instances of skywriting was a holiday message that John Lennon and Yoko Ono commissioned over the city of Toronto in December of nineteen sixty nine. They hired the legendary skywriter Wayne Mansfield to spell out the message quote war is over if you want it. Happy ex miss from John and Yoko.
I love that there's a legendary sky writer, ye Mansfield.
Oh you haven't heard Wayne Mansfield.
Look, I've only seen skywriting.
I don't know who it could have been him, but obviously that message is so much longer than ten letters.
It's actually forty four letters to be exact, which makes it one of the longest skywritten messages of all time. It was so long, in fact, that Mansfield had to make special preparations ahead of the flight. So for reference, a pilot will typically take up about thirty gallons of skywriting flu which is enough to write about a dozen letters, but for John and Yoko's message, Mansfield had to haul
four times that amount. But all that extra effort earned him some repeat business from the couple, because eleven years later, Yoko hired Mansfield again, this time to deliver a birthday greeting to her husband and their son Sean. The second message was written over the skies of Manhattan, and although it was a little bit shorter than the last one, it just said happy Birthday, John and Sean Love Yoko. Mansfield still had to bring plenty of fluid. Yoko wanted him to write it out nine times.
Nine times feels successful by nine.
Both John and Sean were born on October ninth, so I don't know, maybe that's why. But the number also held some special significance for Lenin throughout his life. The numbers on the school bus that he wrote as a child added up to nine. The first house he lived in was at nine Newcastle Road, and the Beatles' first appearance at the Cavern Club was on the ninth of February in nineteen sixty one. And as John Lennon himself once said, it's just a number that follows me around.
But numerological apparently I'm a number six or three or something. But it's all part of nine.
That is just math there. That's math.
But you know, as long as we're talking pop culture, I do want to share the inside scoop on what's probably the most well known skywriting scene in movie history, and that is, of course, the surrender Dorothy sequence from the nineteen thirty nine film The Wizard of Oz. Does the Wizard of Oz hold a special place in either of your lives?
I've never heard of it.
I had a Scottish Terrier because of that movie. Really her name was Toto's Tama Shanter. In fact, Oh wow, yeah, perfectly called her Danny.
Yeah, that's very very So you are definitely familiar with this scene, and it is a scene that takes a place a little over halfway through the movie, shortly after Dorothy and her entourage arrive at the Emerald City. They're on their way to meet the Wizard when all of a sudden, the Wicked Witch of the West appears in the sky. On her broomstick, skywrites the words surrender Dorothy.
Okay, so I was kidding. I have seen The Wizard of Oz and that part you're talking about. It always baffled me as a kid, Like I knew she wasn't really flying, but I could not figure out how they made it look so convinced.
Well, this would have been like way before digital effects were a thing, Right, So I'm guessing if I had to guess, I would say they took footage of a real skywriter and then they just superposed like a little broomstick over the plane part.
Right, Yeah, I mean that's what I thought too. But according to the special effects artists who actually handle the sequence, and this is a genius named Jack McMaster. There's actually no skywriting in the movie. In fact, the sky that we see is just the bottom of a glass tank filled with tinted water. And as for the witch's broomstick, well, let me tell you how McMaster explained it. Quote, the bottom of the tank was covered with an inch and a half of water mixed with cala oil, and that
was supposed to be the sky. The camera was beneath the tank shooting up. The miniature which who did the skywriting, was three three eighths of an inch high, and the broom she was writing was a hypodermic needle filled with a combination of canned milk and black dye. I wrote the message upside down and backwards in the fluid in the tank, using the needle in place of a pen. I practiced for two months before I did it. Isn't that incredible?
That is so elaborate. I've seen that movie dozens of times. I never would have guessed that's how they did it. But I do like that even though it wasn't real skywriting, he still had to master the art of writing upside down and backwards.
Yeah, I guess that dificultly carried over. But Apparently the message he wrote was even a little longer. In the original cut of the movie, it actually read surrendered Dorothy or die, and it was signed with the Witch's initials WWW, which is the faz thing.
She's like not claying around. So why they shorten it?
Well, according to The New York Post, it was because the Wicked Witch was deemed too scary by test audiences, so the producers went back and they toned her down a little bit, including by cutting out the death threat.
It's probably a good call, is She's still plenty scary if you ask me. But it is interesting that they went with black smoke for the scene. You know, it's suitably witchy and stands out against the blue backdrop. But you'd be hard pressed to find anything but white smoke in real skyriding.
Yeah, why is that?
Actually I've seen colored smoke, like you know, at air shows, and the technology.
Exists, no, absolutely, but white smoke is the default because that's the natural color produced when paraffine oil is vaporized. And in the case of black smoke, I mean, if you saw that pouring out of the back of a plane, you'd probably assume something was wrong with the engine and maybe take cover. But as for the multicolored smoke trails that you often see at an air show, those are possible because the planes are flying at much lower altitudes.
Skyriders tend to work much higher up, and it's hard to produce a consistent, legible colored smoke at that height because of atmospheric conditions. And that doesn't mean it can't be done, but the main reason it's never caught on is that colored smoke requires some heavy duty dies to achieve, you know, the different hues, and they tend to stain
everything they touch. That's not a huge deal when the smoke is just trailing behind you in a straight line, but a skywriter has to swoop and dive and curl to spell out a message, so there's bound to be some blowback. And for most skywriters, colored smoke just isn't worth the extra effort of, you know, scrubbing it off the plane's exterior after every job.
That's interesting that it just causes such a mess that they don't want to.
Deal with it.
Well, I know, we've got a couple more facts to go before we crown a winner here, but first let's take a quick ad break. Welcome back to part time genius where we're talking all things skywriting. So Mary, I think, as far as the order goes, you are up next.
Yes.
So one thing I was curious about is why skywriting smoke is necessary in the first place. I mean, we've all seen the white streaks or contrails that jet planes produce, and those aren't the results of purposely adding something to the exhaust like with skywriting. I mean, it's just the
results of jet fuel combustion at high altitudes. It just happens when the fuel is burned, carbon dioxide and water vapor are expelled from the jet's exhaust pipe, and when that hits the cold air of the upper atmosphere, the water vapor condenses and then it freezes along with the other particles, and it creates that visible cloud that you can see from the ground.
So why do skywriders actually bother with smoke? Then if they could just use the contrails, well.
Actually they can't. It turns out they cannot use the contrails, so that's why it's not possible. Skywriters have to fly at a much lower altitude for their messages to be visible from the ground, so the air is not consistently cold enough to produce those contrails. And not only that,
most skywriters are using smaller propeller driven planes. A jet is not maneuverable enough to make those tight turns that you need to do to form letters, and so without the water vapor from jet fuel combustion, contrails wouldn't form even if the air was cold enough. But that said, there is one way for skywriters to produce clouds, and that is to draw them using smoke.
That's a real thing, Like people say, skyriders thousands of dollars to just draw a fake cloud.
I wouldn't say it's a regular occurrence, but it has happened on at least one occasion, and this was back in two thousand and one. It was part of a public exhibit by Brazilian artist Vik Munis. He's a photographer first and foremost, and a lot of his work deals with the relationship between illusion and perception. But for his first large scale project, he decided to explore that theme through a different medium, skywriting. But to be clear, he
was not the one actually doing the flying. He just designed a series of cloud shapes and then he hired a pilot to draw them in smoke. All over the Manhattan skyline, and they did this about four times over
the course of one week in February. And although the cloud outlines only lasted a short time before being blown away, there were still all these reports of people on the streets and in office buildings just being completely trans fixed, you know, standing there waiting to see what the plane was drawing.
So there was like no message or anything being advertised.
It was art.
It was art. It was just clouds. It was It was more of a like an ephemeral exhibit, right, like
a sand sculpture. It's there and then it isn't. But full disclosure, the cloud stunt was meant to coincide with a show of his photography at the Whitney Museum, So I guess in a way you could say it was an advertisement or self promotion, but no one on the ground would have known that or made that connection in the moment, So for most people it was just this like fun, weird thing that happened randomly in the middle of org day.
I mean, it is interesting that like something that I can command people's attention just because it's happening in the sky, right, Like, think about how many sculptures and murals New Yorkers walk past on a daily basis, and we don't even glance at them, right, But if you draw a few clouds in the sky, it's the type of thing that you can look away from.
Yeah, And I think I think that's what makes sky writing such a powerful tool, right, because it makes use of a space that is visible to everyone, but that most people don't have a way of interacting with.
And while a lot of.
Us have tried to draw a meaning from the sky in one way or another, like using the stars navigate or making a podcast about astrology or analyzing clouds to predict the weather, you don't usually look up and just find a clear cut message or a work of art. So people tend to take notice when it happens.
Well, we are definitely giving skywriting our full attention today, and we're not the only ones to reassess the concept. In recent years, thanks to smartphones and social media, it is easier than ever to capture and share a skywriting message, which makes the medium's temporary nature much less of a drawback than it used to be. It is worth noting, though, that so far we've only talked about traditional skywriting, which isn't the technique used for most modern skywriting messages.
What wait, you're going to spring that on us in the night set That there's this whole other form of skywriting.
It's all been a lie.
Most of what you'll see in the skies or on Instagram are examples of a more recent, more autumn techniques called sky typing. Now, both methods use paraffine oil. They send it through the plane's exhaust to create a trail of white smoke, but only traditional skywriting requires the pilot to control the release of the oil and by extension, the smoke using controls in the cockpit. But for sky typing,
it's more like what Mary imagined earlier. Right, Like, the release of the oil is controlled by an onboard computer. The pilot enters the message they want to type, and the computer kind of plots a course, pumping out dots of smoke to form each letter along the way. Now, this is actually the type of skywriting I saw over the summer. But another difference is that sky typing pilots don't fly their planes in the shape of each letter. Instead, a series of pilots work in tandem, flying across the
same patch of sky in parallel lines. While releasing the dots to form this message. That seems a little less fun. But I mean, I guess it's kind of like an old dot matrix printer, right, Yeah, especially up close, right, it's just a bunch of broken dots, But when you view it from far enough away, it looks.
Like solid letters.
And the process is faster, cheaper, It's easier than traditional skywriting, but as old school skywriters will tell you, it is also less artful.
Yeah, it sounds like it. I mean, you know, I think Gabe was saying earlier, it's like skywriting is like painting a mural, and this just sounds kind of more like paint by numbers, right, Like you just kind of follow the pattern. There's less skill involved.
Yeah.
Well, you don't have to warn for traditional skywriting just yet, because while it is much rareer these days, there are still a handful of pilots out there who fly the old fashioned way, and they are teaching their skills to the next generation. And since the old method doesn't require all the equipment and manpower for skytyping, it's still the most accessible way for solo flyers who you know, want to paint on the world's biggest canvas.
Well, I don't know how you pulled it off, but now you've got me feeling sentimental about what are essentially big smoky billboards. So Mary, what do you say we give them the trophy this week? Yeah?
Yeah, I liked his Wizard of Oz fact too, and you know he's actually seen skywriting, so I think he's earned it.
Yeah, you just pick on me for the first part, you give me a trophy and send me off in the end.
But I'm gonna take this trophy and you guys can live with your decisions. We will.
Well, I'm afraid that's all the time we have for today's Part Time Genius from Mary, Gabe, Dylan, Will and myself. Thank you so much for listening. And while we have the show, don't have enough money for skywriting, we do have an Instagram account. Just drop us a line at part Time Genius and we'll be back with more soon. Thank you so much for listening. Part Time Genius is
a production of Kaleidoscope and I Heart Radio. This show is hosted by Will Pearson and me Mongais Chatikler and research by our goodpal Mary Philip Sandy.
Today's episode was.
Engineered and produced by the Wonderful Dylan Fagan, with support from Tyler Klang. The show is executive produced for iHeart by Katrina Norvel and Ali Perry, with social media support from Sasha Gay, trustee Dara Potts and buy Any Shorey. For more podcasts from Kaleidoscope and iHeartRadio, visit the iHeartRadio app, Apple Podcasts, or wherever you listen to your favorite shows.