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Park Street Insider Podcast

Park Street Companieswww.parkstreet.com

The Park Street Insider Podcast is a spirit industry-focused podcast dedicated to bringing you closer to the key brands, topics, and trends driving the drinks business. We host the spirits category's most influential leaders and entrepreneurs to uncover the business strategies, stories, and brand-building tips behind some of the biggest brands in the industry.  Whether you're interested in Agave spirits, whiskey, read-to-drink, low & no, or any other category, our hosts will bring you closer to the heart of what's happening in each. 

In each episode, hosts Emmett Strack and Andres Correa speak to spirits industry thought leaders to discuss the moves that shaped their careers, how they built some of the brands we all know and love, and some of the tools they can’t live without. They'll also zero in on the hottest subjects taking hold of beverage alcohol, keeping listeners up to date on the trends shaping spirits. 

Want to stay in the know about new episodes from the podcast? Fill out the form below: https://share.hsforms.com/1MEb-81x2TXi3f15qO_yEpA4tip1

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Episodes

What RNDC, Breakthru & Winebow Want from Spirits Brands in 2025

Send us a text In 2025, the spirits distribution landscape has become increasingly competitive, with traditional powerhouses like RNDC, Breakthru, and Winebow facing new market pressures while brands struggle to secure distribution partnerships in an oversaturated environment. As distributors become more selective about their portfolios, the brands that are successfully breaking through the noise are taking fundamentally different approaches to partnerships and market positioning. In this episod...

Jun 25, 202544 minSeason 6Ep. 15

Expert Talks— How Beverage Brands Can Navigate Financial Headwinds

Send us a text How can emerging spirits brands thrive even when economic conditions get tough? Smart financial strategy makes all the difference. In this episode, Brian Rosen, Chairman of InvestBev, shares his proven playbook for building resilient beverage brands that can weather any storm. Drawing from his extensive experience guiding brands through various market cycles, Rosen reveals the essential capital planning framework that separates thriving companies from those that merely survive. De...

Jun 18, 202516 minSeason 6Ep. 15

818 Tequila's 3 Pillars of Brand Building— Expert Talks

Send us a text How did 818 Tequila rise above being "just another celebrity spirit brand'? Beyond Kendall Jenner's star power, the brand's success stems from deep industry expertise. In this episode, David Yan Gonzalez, Director of Tequila Operations at 818, shares his proven framework for building premium spirits brands. Drawing from decades of experience crafting successful tequila brands, Gonzalez unveils his three-pillar approach to authentic brand building. Find out his critical tangible el...

May 14, 202512 minSeason 6Ep. 13

2025 Bar Trends: Spirits Spending & Consumer Insights from CGA by NIQ

Send us a text Bars, restaurants, and venues form the foundation of drinking culture. However, the factors driving spending and visitation within the on-premise sector have evolved significantly due to COVID disruptions, economic pressures, and shifting category dynamics. In this episode, we're examining what's happening inside bars and restaurants in 2025. Matthew Crompton, Vice President of CGA by Nielsen IQ for On Premise in the Americas, brings his expertise to this conversation. Our discuss...

Apr 30, 202539 minSeason 6Ep. 12

Brother's Bond Bourbon CEO & Co-Founder Vincent Hanna— What it Takes

Send us a text When Vincent Hanna and his co-founders, Ian Somerhalder and Paul Wesley, launched Brother’s Bond Bourbon, they didn’t just introduce another celebrity whiskey—they found a new way to build a modern whiskey brand based on passion and authenticity. In the process, Brother's Bond has become one of the fastest-growing premium bourbon brands while building the largest social media following in the spirits industry. Find out how Hanna's career in beverage alcohol and a keen eye for mark...

Apr 16, 202559 minSeason 6Ep. 11

Inside Spirits Innovation with Maurice Doyle & Morten Stengaard— Expert Talks

Send us a text In today's spirits market, crowded with endless options, meaningful innovation has become essential for brands seeking to establish their identity amid evolving consumer tastes. Yet mere novelty rarely drives success in an industry where everyone claims to be doing something new. The most effective innovations—whether introducing distinctive flavor profiles, highlighting unique production methods, or unveiling striking packaging—connect authentically with drinkers' genuine interes...

Apr 02, 202521 minSeason 6Ep. 10

Simon Ford on Growing Fords Gin from Startup to Brown-Forman Acquisition— What It Takes

Send us a text Over the 2010s, Fords Gin transformed from a bartender-driven startup to a cocktail culture staple, securing a key position in Brown-Forman's prestigious portfolio. Co-founder Simon Ford built his career immersed in the cocktail scene that his brand would later come to represent. In this episode of the Park Street Insider Podcast, Simon Ford discusses his journey working alongside major spirits industry brands before founding Fords Gin—a company now synonymous with premium gin. He...

Mar 19, 202552 minSeason 6Ep. 9

Beverage Alcohol Tariffs in 2025: Where We Stand & What’s Ahead

Send us a text This March, new U.S. tariffs targeting Canada, Mexico, and China are set to send shockwaves through the beverage alcohol industry. With wine, beer, and spirits brands bracing for major financial impact, how can businesses prepare? The Park Street Insider Podcast welcomes Alison Leavitt, Managing Director of the Wine and Spirits Shippers Association (WSSA), for an essential insider briefing on the changing tariff landscape. In this critical episode, Leavitt provides a clear breakdo...

Mar 03, 202534 minSeason 6Ep. 8

What It Takes— Teremana Tequila CEO Richard Black

Send us a text When Dwayne 'The Rock' Johnson and his team of co-founders (Dany Garcia, Ken Austin, and Jenna Fagnan) partnered with industry powerhouse Mast-Jägermeister, they didn't just launch another celebrity tequila – they broke records, becoming the fastest premium spirits brand in U.S. history to reach 1 million cases. In the process, they were able to sidestep the growing pains that new-to-market brands often undergo during periods of massive growth. In this episode, CEO Richard Black r...

Feb 19, 202549 minSeason 6Ep. 7

The Top Beverage Alcohol M&A Deals of 2024: Unpacking Investors Strategic Playbook

Send us a text From billion-dollar buyouts to strategic portfolio plays, beverage alcohol's dealmaking landscape tells a fascinating story of power, strategy, and evolution. While the post-pandemic M&A frenzy may have cooled, 2024's high-stakes transactions revealed how the industry's biggest players are placing their bets on the future of drinks. Join host Emmett Strack as he sits down with Ryan Lake, Managing Director of Arlington Capital Advisors, to decode the year's most consequential d...

Feb 05, 202538 minSeason 6Ep. 6

What It Takes— Building a Category-Leading Brand with Seedlip’s Emma Wykes

Send us a text Launching an unproven concept into an untapped market segment requires exceptional courage. For Emma Wykes and Seedlip, the vast potential they saw in the non-alcoholic spirits category transformed this calculated risk into a pioneering opportunity. Join host Andres Correa as he sits down with Emma Wykes, the former COO of Seedlip Drinks. As a figure who played a pivotal role in building the world's first non-alcoholic spirits brand that caught the attention of industry giant Diag...

Jan 22, 202540 minSeason 6Ep. 5

What's Trending— Additive-Free Tequila

Send us a text The battle over "additive-free" tequila labeling has exposed a deep rift between tradition and transparency in Mexico's most iconic spirit. When Tequila Matchmaker's data revealed widespread additive use despite contrary claims, it didn't just challenge the CRT's regulatory authority – it forced a reckoning with consumer trust in an industry built on artisanal heritage. For many independent brands, an "additive-free" certification from The Additive Free Alliance became a cornersto...

Jan 08, 202536 minSeason 6Ep. 5

What's Trending— Inside the EU and UK Spirits Markets

Send us a text The Park Street Insider Podcast is ending the year with an exploration of the EU & UK alcohol markets. Europe leads the world in alcohol consumption, with eight of the top ten biggest alcohol-consuming countries being European. Despite its distribution makeup taking a different form than in the U.S. market, EU and UK distributors remain at the center of the spirits industry landscape. This episode offers a window into the current dynamics driving the EU and UK spirits markets ...

Dec 11, 202438 minSeason 6Ep. 4

What's Trending— The Potential of Low & No Alcohol

Send us a text Low & No is one of beverage-alcohol's spotlight categories in 2024. Many projections indicate that the segment will continue to expand its influence in terms of shelf presence, case volumes, and overall consumer awareness. But while the category's forecast is bright, low & no represents only a marginal share of total beverage alcohol. In this episode, Emmett Strack sits down with industry veterans and low-and-no leaders to unpack the category's rise and trajectory in 2024 ...

Nov 13, 202448 minSeason 6Ep. 3

Essential Talks— The Financial Basics for Brand Building

Send us a text Establishing a sound financial model in a business's early days is crucial for spirits brands to set a foundation for sustainable growth. A well-crafted financial plan helps brands minimize surprises and accurately forecast the capital-intensive aspects of the spirits business. In this episode, you'll hear two presentations on financial modeling. First, former Pernod Ricard executive Guillaume Thomas will share his best practices for financial success during the brand-building pro...

Oct 16, 202416 minSeason 6Ep. 2

What It Takes— Surfside CEO Clement Pappas

Send us a text Brands are often founded with the purpose of aligning with a given trend and exploiting a perceived white space in the market. In the mid-2000s, introducing a premium bourbon may have seen high growth, likewise for rolling out a specialty high-end tequila in the early to mid-2010s. But when founders really get it right, and their offering is able to align with multiple trends at once, it's possible to see uniquely explosive growth. Such was the case for Surfside, which saw over a ...

Oct 02, 202444 minSeason 6Ep. 1

What's Trending— How Spirits Brands Can Build Connections With Bars

Send us a text The landscape of on-premise spirits consumption has undergone significant shifts in the past few years, challenging the long-held view that primary drivers of growth for spirits brands take place on-premise. The aftermath of the pandemic has seen consumers engage differently with bars and restaurants, learn to be at-home bartenders, display increased health consciousness, and grapple with inflationary pressures that affect their spending habits. These macro-level changes have affe...

Sep 18, 202439 minSeason 5Ep. 15

What's Trending— How Du Nord Drove Growth Through Partnerships

Send us a text At one point or another, every person in the spirits industry is almost certain to have their career altered, influenced, or shaped by personal relationships. On a business-to-business level, many brands the Park Street Insider Podcast has hosted over the years echo similar sentiments around the crucial role partnerships have played in their trajectory. No brand is constructed in a vacuum, and the long-term success of each is often tied to the quality of partnerships they form wit...

Sep 05, 202434 minSeason 5Ep. 14

What It Takes— Michter's President Joe Magliocco

Send us a text In the late '90s, Joe Magliocco made a small investment to become the sole owner of the Michter's whiskey trademark, a historic brand originally founded by a Swiss Mennonite farmer in the 1700s that had since fallen into obscurity. The trademark only cost Magliocco $245 to snap up at a time when consumers and distributors wanted nothing to do with the category. Thanks to a sound strategy, great team building, and a meticulous method of production, the revitalized brand was named T...

Aug 22, 202436 minSeason 5Ep. 13

What's Trending— Tracking Spirits in the Modern M&A Market

Send us a text From the start of the 2020s, beverage alcohol's merger and acquisition sector has proved to be a dynamic lens through which the wider spirits market can be evaluated. The last four years have seen the M&A market go through phases of high growth, diversification, and contraction. At this year's American Craft Spirits Association Convention in Denver, Emmett Strack was joined by a group of experts within the M&A landscape to discuss the ebbs and flows of investment activity ...

Jul 24, 202435 minSeason 5Ep. 12

What it Takes— Ilegal Mezcal Founder John Rexer

Send us a text The spirits market is constantly driven by new trends that rise, fall, and reinvent themselves. While brand success is relative to the goals of each founder, the extent to which a business can commercially blossom in the spirits category is often determined along the lines of good timing and a laser focus on aligning with the trends of the moment. Of the many positive elements John Rexer, the founder of Ilegal Mezcal, had going for him when he formulated his brand in the mid-2000s...

Jul 10, 202441 minSeason 5Ep. 11

What's Trending— Spirits Distributors' Tips for Brands in 2024

Send us a text Beverage alcohol distributors sit at the epicenter of a cluttered product landscape where, according to Mark Harmon of the Independent Distributor Network, “God isn’t making any more shelf space.” Distributors only have so much time and attention they can give to each spirits brand. What’s left is for brands to do everything in their power to make a compelling case that their products deserve to take up a meaningful share of a distributor's attention. Emily Pennington sat down wit...

Jun 26, 202437 minSeason 5Ep. 10

Essential Talks— 5 Alcohol Trends Shaping the Industry

Send us a text The rate of change seen in beverage alcohol over the last couple of years has been nothing short of impressive. We’re fast approaching the midway point of 2024 and have started to see some trends that emerged over the last two years begin to cement themselves. In this speech given at Bar Convent Berlin, Spiros Malandrakis, International Head of Research—Alcoholic Drinks at Euromonitor, discusses the top trends shaping the alcohol industry in 2024. Malandrakis touches on issues lik...

May 08, 202412 minSeason 5Ep. 9

What It Takes— Bardstown Bourbon Company CEO Mark Erwin

Send us a text Few spirits brands cater to the entrepreneurial spirit like the Bardstown Bourbon Company. In a category that generally requires a massive investment on the part of a founder to launch a brand, Bardstown's unique model has found a way to lower the barrier of entry into the whiskey for aspiring entrepreneurs. And while almost every spirits brand will claim to incorporate tradition and innovation, you'd be hard-pressed to find a company that balances these two principles like Bardst...

Apr 23, 202442 minSeason 5Ep. 8

What's Trending— ReserveBar CEO Derek Correia on Unlocking E-commerce

Send us a text E-commerce in beverage alcohol has historically lagged behind traditional CPG sectors, but thanks to the pandemic and the gradual loosening DTC shipping laws, we're seeing this channel assume a meaningful share of alcohol sales for the first time. In this episode, the Park Street Insider Podcast welcomes ReserveBar CEO, Derek Correia. He and Emily Pennington evaluate how bev-alc e-commerce has progressed to where it is today, how ReserveBar was able to scale its business to sit at...

Apr 02, 202450 minSeason 5Ep. 7

Podcast Special— 2024 Industry Trends

Send us a text Brand building in the spirits industry is always context dependent. What might drive sales in one market may have little relevance in another. The result is a necessity for brand's to understand the performance drivers, consumption habits and key trends in their target markets and channels. On this special crossover episode, Chris Maffeo, host of the Maffeo Drinks Podcast, joins the Park Street Insider Podcast's Emmett Strack for a wide ranging chat on the key consumer trends prop...

Mar 18, 202453 minSeason 5Ep. 6

Essential Talks— Selling in Control States 101

Send us a text Control states can feel like a weighty subject. They're one of the main reasons that the U.S. should be taken as fifty individual markets as opposed to a unified entity. But with the right context and know-how, making sales in these states won't seem like such a large hurdle. On this episode of the Park Street Insider Podcast, Ashley Glickman, Executive Vice President of National Sales at Westward Whiskey, offers a supplier perspective on making sales in control states. She’ll bre...

Mar 01, 20246 minSeason 5Ep. 5

What It Takes— Blue Run Spirits Founder Mike Montgomery

Send us a text Going from founding a brand to selling it to a strategic acquirer in less than three years is an achievement worthy of celebrating. But for Mike Montgomery, founder of Blue Run Spirits, this milestone was only the start of the hard work. Now backed by Molson Coors, Montgomery is more motivated than ever to make waves in the trending bourbon category. On this episode of the Park Street Insider Podcast, Andres Correa is joined by Blue Run Spirits founder Mike Montgomery to unpack ho...

Feb 19, 202443 minSeason 5Ep. 4

Essential Talks— The Future On-Premise Consumer

Send us a text As larger portions of Gen-Z reach legal drinking age, their impact on the alcohol industry is becoming more pronounced and the segment's preferences have come into full view. What's become increasingly clear is that how this demographic interacts with alcohol is dramatically different from each generation that's come before it. Strikingly, Gen-Z is more inclined to imbibe on-premise than any other age bracket in the current market. So as this demographic brings its shifting consum...

Jan 31, 202418 minSeason 5Ep. 3

What It Takes— BuzzBallz CEO & Founder Merrilee Kick

Send us a text In the early days of laying the groundwork for her brand, Buzzballz, Merrilee Kick received a call from a distributor who informed her that, despite having a contract in place, they would be canceling their order, asserting that ready-to-drink products were a "fad." In 2024 it's almost impossible to imagine that her now iconic brand was ever in such a position, but Kick's beverage-alcohol journey was non-linear and faced adversities known to many early-stage entrepreneurs. Kick jo...

Jan 15, 202438 minSeason 5Ep. 2
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