Innovating Communication in Your Organization

Jim Bryson, Deputy Commissioner of Parks and Conservation of Tennessee State Parks, discusses the benefit of leaning on your team and the importance of innovation in how you handle communication across your organization.

Joining Tennessee State Parks from a corporate background in marketing research, Jim has discovered how central building a culture of trust within your organization is. As a leader, you set the pillars and vision, and you lean on your staff to fill in the how to your why. Being confident in your leadership allows you to pull from the experience of those around you.

Jim also shares his experience in starting the first internal podcast dedicated to communication and recognition within the Tennessee State Park staff. As leaders, communicating across a widespread team can be challenging, but it is imperative for building a strong organization. By taping into the deeply held passion for the mission and sharing wins and initiatives, you can meet three key needs: provide information, entertainment, and recognition.