Do Interpretive Services Provide a Return

Today on the ‘Park Leaders Show’, Phil Gaines, retired Director of South Carolina State Parks, returns to discuss the value of interpretive services.

As Phil notes, many parks are applying budget cuts to interpretive services and discontinuing in-person programming due to COVID-19; however, while the physical returns have dwindled, the online returns have been surprisingly high.

While interactive platforming is a helpful tool, as Phil explains, if a park wants to maintain its interpretive services, it must justify them through analytics validating their impact and champion them through product development and resource management. In any situation, for interpretive services to have legislative support, a park must be able to demonstrate communal impact and how that impact can yield financial returns to sustain future programs.

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