If you want to see how AI is changing marketing work, team roles, and content creation, this episode is for you. In this episode Paris hosts Jakub Grajcar, the Head of Marketing at Talkie.ai. Jakub shares his path in marketing, and examines how AI is changing marketing strategies. They discuss new skills for marketers, systems thinking, and building AI agents for specialized tasks. Jakub explains his Content Flywheel and how it turns talks into ongoing content. Tune in to hear about AI’s role in...
Aug 14, 2025•47 min•Ep. 163
If you're exploring how AI is impacting sales, hiring, and team performance, this episode is for you. Chris Black, CRO at Jolera, joins Paris to talk about how the company has grown into a global MSP with over 700 employees. He shares how they keep a startup mindset, the shift away from white-labeling, and how their channel partner strategy drives scale. This conversation also covers the role of AI. It looks at where AI fits today, what most teams get wrong, and how it is already reshaping the w...
Jul 24, 2025•49 min•Ep. 162
Meet Aniq Rajabdeen, Head of Marketing at John Keells IT, the digital transformation arm of Sri Lanka’s largest conglomerate. With years of experience across the US and APAC, Aniq shares his frontline perspective on how enterprises are adopting AI, enhancing cybersecurity, and executing digital transformation initiatives. This conversation covers the growing role of AI in marketing, productivity and the emerging frontier of Generative Engine Optimization (GEO). Aniq also gives practical advice f...
Jul 15, 2025•40 min•Ep. 161
Search is changing. AI systems now control how information is found and shown. In this episode, Andreas Voniatis, “Dre,” joins Paris to explain what this shift means for content strategy. His work focuses on helping brands appear in AI-generated responses. Andreas explains how large language models select content and why common SEO tactics are being filtered out. The conversation covers how to build content that aligns with AI preferences. It breaks down why AI ignores low-effort pages. Dre teac...
Jun 19, 2025•35 min•Ep. 160
Jack Wilson, EVP at Amplify5, joins Paris to break down what causes GTM teams to stall. It’s not just bad leads or a slow pipeline. It’s misalignment, missed signals, and teams pulling in different directions. Jack shares what goes wrong behind the scenes and how to catch it early. He explains how leadership gaps, vague targets, and rushed expansion plans set teams up to struggle. He also talks about where AI helps and where it doesn’t, and why trust still matters more than tech in B2B sales. St...
Jun 12, 2025•47 min•Ep. 159
Want to learn how a bootstrapped cybersecurity company can outsmart well-funded competitors? Jitendra is Chief Marketing Officer at Infopercept Consulting, a platform-led managed services provider in cybersecurity. In this episode, we talk about how to win CISOs’ trust, what really drives buying decisions in this space, and how to cut through the noise with creative outreach that actually gets attention. If you’ve ever felt stuck trying to differentiate your security product in a crowded market,...
Jun 06, 2025•44 min•Ep. 158
In this episode, Paris speaks with Lalit Shinde, Chief Growth Officer at Sequretek. With over 30 years of experience in AI and cybersecurity, Lalit leads global growth, sales, and partnerships at the company. He also serves as a board member and mentor across multiple organizations in the tech space. Lalit Shinde shares how his team built a cybersecurity company from the ground up and grew it to $25 million in revenue. He explains the mistakes many founders make when entering new markets, includ...
May 29, 2025•39 min•Ep. 157
What does it take to lead a cybersecurity company that protects some of the world’s most sensitive systems? Barry Mainz, CEO of ForeScout, shares what he's learned about decision-making, trust, and communication in a high-pressure industry. This episode pulls back the curtain on how ForeScout operates—and what keeps it grounded. Barry also talks about what gets a CISO to respond, how messaging shapes outcomes, and why internal alignment matters just as much as external strategy. This is a clear,...
May 22, 2025•35 min•Ep. 156
Paris interviews Ido Weisenberg, CEO of Voyantis, a company revolutionizing customer lifetime value (LTV) prediction with AI and machine learning. Ido shares on utilizing predictive analytics to optimize customer acquisition, retention, and revenue growth for SaaS and consumer companies. He also discusses how aligning marketing and revenue goals can drive sustainable business success. In this Episode: - The role of AI in predicting customer LTV - How predictive analytics improves ad spend effici...
Mar 04, 2025•45 min•Ep. 155
This 2024 blog post reviews advancements in Large Language Models (LLMs). Key themes include the breaking of the GPT-4 barrier , with multiple organizations surpassing its capabilities; significant improvements in model efficiency and price reductions , making LLMs more accessible; the rise of multimodal models incorporating vision, audio, and even live video; and the emergence of inference-scaling "reasoning" models . The author also discusses challenges like the prevalence of "slop" (unwanted,...
Jan 06, 2025•27 min•Ep. 154
In this episode, Paris sits down with Anne Clara Laugesen,, the CMO and Head of ESG at Stella Energy and Viggo. Anne shares how Viggo disrupted the traditional Danish taxi market with its all-EV fleet. And how the strategic rebranding to Stella Energy set the stage to cater to international markets and industry competitors. Tune in to hear the challenges of launching a sustainable ride-hailing service, how to market to B2C and B2B audiences, and why Stella Energy's fast-charging network is vital...
Nov 29, 2024•38 min•Ep. 153
In this episode, Guus Goorts, education marketing expert and author of Genuinely Helpful: A Practical Guide to Effective University Websites, joins Paris to share insights on enhancing digital marketing for higher education. They discuss optimizing university websites, leveraging AI, and creating authentic student experiences that resonate with them. The conversation also dives into using data and analytics to refine enrollment strategies, avoiding common digital outreach pitfalls, and adapting ...
Nov 19, 2024•43 min•Ep. 152
In this episode, Paris hosts Martijn van de Veen, Chief Business Development Officer at ICEF, for a discussion about the digital transformation reshaping education marketing. They discuss how the pandemic drove education institutions to adopt virtual recruitment tools, hybrid learning models, and digital marketing strategies, highlighting the benefits and challenges of these innovations. Top Discussion Points 1. Pandemic-Driven Shifts in Education Marketing. 2. Role of Aggregators and Digital Pl...
Oct 29, 2024•41 min•Ep. 151
In this episode Paris hosts Curphy Smith, the Business Development Manager at Century Solutions Group. Curphy has a rich background in managed services and understands the evolving cyber threat landscape. In this conversation, Curphy provides listeners with a roadmap to safeguard businesses. He also shows how to utilize cybersecurity as a catalyst for brand growth. Tune in to know how to enhance your brand’s resilience against cyber threats while driving growth. 00:00 Introduction 02:13 -AI in C...
Oct 17, 2024•49 min•Ep. 149
In this episode Paris is joined by Jeff Umbro, CEO of The Podglomerate, to dive deep into the world of podcasting. Podcasting has become a powerful medium for brands, thought leaders, and content creators to engage with their audience, but it's not without its challenges. Paris and Jeff explore key strategies for podcast production, marketing, and monetization. Jeff shares insights on leveraging podcast advertising platforms like AdvertiseCast, Gumball, and Spotify Ad Analytics to grow your podc...
Oct 10, 2024•38 min•Ep. 148
In this episode of Paris Talks Marketing, Paris speaks with Sean Malarkey, Co-founder and Chief Growth Officer of Repurpose.io, about how content creators can save time and simplify content sharing through effective repurposing. Discover how Repurpose.io allows you to transform a single piece of content from TikTok, Instagram, YouTube, and other platforms into unlimited, platform-optimized content that reaches audiences across YouTube, Facebook, TikTok, Snapchat, LinkedIn, and more. Sean also sh...
Oct 03, 2024•48 min•Ep. 147
In this episode of Paris Talks Marketing, David Arnoux, Co-Founder and CEO of Growth Tribe, shares his insights on modern marketing challenges, the role of AI in business, and principles of long-term relationship building with customers. With over 37,000 alumni and 1,000 companies trained, Growth Tribe is at the forefront of helping organizations develop vital skills, such as project management and data visualization, to inspire their teams and close the digital skills gap. As a learning partner...
Sep 26, 2024•45 min•Ep. 146
In this episode Paris speaks with Ben Catley Richardson, the founder of Accountability Viking. Ben shares his journey of becoming the Accountability Viking as a response to being ignored during his self-employment years in marketing and branding. He discusses the importance of standing out, the application of accountability to inspire and meet expectations, the challenges of procrastination, and highlights the vital role of systemization in agencies for scalability and efficiency. He also emphas...
Sep 19, 2024•48 min
In this episode, Paris interviews Garrett Caudle, CEO of Influent, an executive social agency, to discuss the untapped potential of LinkedIn for B2B marketing. The episode discusses common misconceptions about LinkedIn, the importance of quality over quantity, and strategies for building a successful marketing presence. Paris and Garret also explore the evolving landscape of social media marketing, highlighting the shift from company-centric to people-centric approaches, the impact of founder-le...
Sep 03, 2024•54 min
In this episode of Paris Talks Marketing, we dive into the marketing genius behind Adam Robinson, founder and CEO of Retention.com & RB2B. The two delve into best practices for B2B lead generation, the future of cookies and tracking in the digital world, and how to leverage LinkedIn for personal branding and business growth. Adam Robinson is the Founder/CEO of Retention.com and RB2B. Adam bootstrapped Retention.com to $22m ARR in 4 years by helping ecommerce stores identify their anonymous w...
Jun 06, 2024•50 min•Ep. 143
In this episode of Paris Talks Marketing, Paris welcomes Preston Junger, VP of Restaurant Solutions at Nift. Preston shares his journey from traditional office jobs to embracing the flexible, passion-driven work culture influenced by the pandemic. He discusses Nift's innovative approach to helping restaurants acquire customers through personalized gifts, elaborating on the company's evolution and his role in driving the restaurant initiative forward. Preston also touches on his balance of profes...
May 30, 2024•44 min•Ep. 142
In this episode Paris sits down with Eric Brooker, a revered business leader, author, and podcast host. Eric shares his journey of building a successful personal brand through consistent engagement on LinkedIn, leveraging the platform for immense business growth, and establishing a top 1% globally ranked podcast, 'Counsel Culture.' The two share insights on creating and repurposing content, getting notable guests, and maximizing LinkedIn's potential for personal and company branding. Eric also r...
May 23, 2024•40 min•Ep. 141
In this episode of Paris Talks Marketing, Paris talks with Alberto Rizzoli, co-founder of V7, a platform advancing the automation of AI data labeling. They delve into the significant role of AI in marketing, the ethical use of AI in creating genuine content and the risks of saturating the market with AI-generated content. Alberto Rizzoli is co-Founder of V7, a work automation platform that speeds up the labeling of AI data and is used by over 350 companies including GE, Siemens, Merck, and MIT. ...
May 16, 2024•48 min•Ep. 140
In this episode of Paris Talks Marketing, host Paris talks with Arjun Pillai, serial entrepreneur and CEO of Docket, an AI platform transforming B2B sales. Arjun Pillai is a serial entrepreneur with two successful exits and is currently on his 3rd venture. He is the Co-founder & CEO at Docket Inc., an AI platform that serves as a virtual sales engineer for AEs to close complex B2B deals. Docket trains on all your company’s knowledge, powered by state-of-the-art LLMs, and creates a dynamic kn...
May 09, 2024•56 min•Ep. 139
This episode of Paris Talks Marketing features Shay David, co-founder and CEO of Retrain.a , discussing the misconceptions surrounding AI and automation's impact on the job market. The conversation delves into how AI is transforming the digital landscape, Shay's entrepreneurial journey, and insights on how technology is reshaping skills demands. Shay David is the Co-Founder & CEO of retrain.ai . Retrain.ai sees a world where people can work alongside machines, and not be displaced by them, w...
May 02, 2024•45 min•Ep. 138
In this episode of Paris Talks Marketing, host Paris dives deep into the entrepreneurial journey of Chris Heffernan, founder and CEO of Dlivrd, a logistics platform connecting brands with independent contract delivery drivers in the U.S. and Canada. Chris shares his early days of doing unscalable tasks to differentiate from competitors, the importance of personal touch in the gig economy, strategies for driver recruitment and retention, and marketing techniques that have helped Dlivrd carve its ...
Apr 25, 2024•46 min•Ep. 137
In this episode of Paris Talks Marketing, host Paris dives into the world of SaaS marketing strategies with guest Megan Bowen, CEO of Refine Labs, a leading B2B demand generation agency that helps B2B companies transform their marketing strategies to generate revenue. Paris and Megan discuss the importance of balancing organic and paid content distribution, Megan's journey from account manager to CEO, and the evolution of Refine Labs under her leadership. The conversation covers key insights on ...
Apr 18, 2024•59 min•Ep. 136
In this episode of Paris Talks Marketing, host Paris delves into the world of SaaS marketing strategies with guest Arun Lal, a seasoned marketing executive. Arun Lal has 18+ years of experience as a Marketing Executive across enterprises: Microsoft, VMware, and multiple startups: Productiv, Climate (Unicorn acquired by Bayer), Contiq (as Co-founder). He has a track record of taking products from 0 to 1. Currently, he is the VP of Product Marketing at Culture Amp, an all-in-one intuitive employee...
Apr 11, 2024•47 min•Ep. 135
This episode of Paris Talks Marketing delves into the strategies behind demand generation versus lead generation, particularly in the competitive SaaS market with Liam Bartholomew, the VP of Marketing at Cognism. Having been there for the last 4.5 years, he helped the company grow its marketing team from 4 to now over 40 people! Liam is passionate about demand generation and shaking up B2B marketing to move it away from traditional lead gen. Demonstrating how we can all do more fun, advanced and...
Apr 04, 2024•38 min•Ep. 134
This episode of Paris Talks Marketing features Marc Rutzen, CEO and co-founder of HelloData.ai , discussing the impact of generative AI on SEO strategies. Marc shares his journey from founding his company, achieving profitability without external funding, to leveraging AI for efficient real estate data analysis. The conversation also touches on the sustainability of SEO practices in the age of AI, the company's approach to product development, and marketing strategies that have contributed to th...
Mar 28, 2024•37 min•Ep. 133
