How trad wives took over the internet — from 4chan to TikTok

Where did the "tradwife" trend come from — you know, aside from the 1950s — and why has it become increasingly popular online? Today, we’re talking about not just how men aren’t doing that well, but maybe women aren’t either. This question, of course, is because the (usually) alt-right tradwives supporters have a new girlboss, and it’s Erika Kirk.Journalist Liz Plank joins us to break down the resurgence of these regressive ideas about where women belong and how they should conduct themselves, the trend’s origins (again, aside from in the ‘50s), and why the #tradlife is appealing to people now.

Our guest Liz Plank is a journalist, podcaster, and author. She hosts the Boy Problems podcast wherever your listen (or watch on YouTube), the Airplane Mode newsletter, and you can follow her work more broadly at https://www.elizabethplank.com/ or @feministabulous everywhere.

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