Cricket, Branding & Business: Why Team Sponsorships Matter | Ft. Nitin Navneet Tatiwala
Episode description
In this episode of Paisa Vaisa, Anupam Gupta hosts Nitin Navneet Tatiwala, VP Marketing, Customer Experience & Air Network (MEISA), FedEx. The logistics giant is currently in news for sponsoring one of the most celebrated teams, Chennai Super Kings in the ongoing Indian Premier League. Their conversation starts with the inception of the FedEx, its vision and then diving deeper into brand partnerships, and marketing strategy.
Nitin shares the brand’s India journey, the global playbook behind major sports sponsorships, and why they chose to back an IPL giant. He also breaks down how sponsorships drive growth across markets and discusses career opportunities for freshers.
🔹 Topics Covered:
✅ Building a strong logistics network across India
✅The strategy behind major global and IPL sports sponsorships
✅ How partnerships drive brand growth and new career opportunities
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