Hey, Bo here. Hope you're doing well. You know, the longer I've been on this entrepreneurial journey. The more I've seen that success has so little to do with what most people think it does. You know, a lot of the coaches and stuff out there, they're teaching business from a very tactical and strategic perspective. Like you need to, you know, do this and this and this and follow this strategy and do these actions and build this funnel and.
Make your offer like this and your copywriting like this, and your scripting of your content like this, you know, like there's all these very tact, tactical things, and I think most people believe that that's what they need to know. They need to know the tactics and strategies and, and all of that stuff, and know what funnel to build and blah, blah, blah. And you know, some of that is important.
You need a little bit of that, but you have to see like there are people out there that are massively successful who don't know any of that shit. There are people that are making millions of dollars and they don't know what a funnel is. They don't know how to. Write copy or script content in a specific way. They're just out there being themselves and prospering.
So how is that, how, how are there people out there that are just make, making millions of dollars and they're very successful without even trying to be really without, without knowing all the tactics and strategies while there's people out there. There's so many people out there. I would say the majority of people are the people who do know all the tactics and strategies. They are consuming all the information. They know everything or pretty much everything. You know, they've heard 90% of it.
They, they have all the strategies, they have it all in their head. They know what to do, but they're still not successful. Like, how do you explain that? The people who who know less are more successful than the people who know more. Well, it's pretty simple. It's just that success is 99% your psychology and your state of consciousness. It's your identity. It's who you believe you are. It's the internal stuff. It's the way you think, it's your emotional state.
That stuff is so much more important than the tactics and strategies, and I've had this calling for quite a while to like really. Share more about that aspect of entrepreneurship and, and success. 'cause it's, I think it's like more important. It's harder to sell, maybe it's harder to sell people on, like why they need the mindset work. They just want, you know, most people just want the tactics and strategies and just, oh, just tell me what to do.
But like, I've seen it so many times, like I've had students in my programs and things where. You know, I give them everything they need to know. They have all the knowledge and information, and they still don't do anything with it. And it's so obvious to me like it's just a mindset problem. Like most creators who are not successful, it's just because of the way they think. Really. That's it.
It's because of their psychology, it's because of their limiting beliefs about money, maybe their poverty consciousness, you know, they have all these. Internal limitations and resistances, and that is 90% of the game, if not more like entrepreneurship is just a game of overcoming your inner demons and facing your traumas and stresses and learning how to release that shit and get out of your own way. That is 90, 90% of the game, if not more, and.
I really want to start really talking about more of that side of entrepreneurship rather than just the tactics and strategies. Because like I could give people all of those strategies in the world and it's not gonna really make a difference in their life unless they also address the internal stuff, you know? So I just realized like how important that is, and I've seen it in my own life also.
Like I've seen myself, like, I'm only saying this because I've, I've noticed this destructive pattern within myself, like this pattern of. Acquiring all the information. I know everything I need to know. I have all the knowledge in the world that I need to make as much money as I wanted and to be asce as successful as I want to be. But there's something inside of me that still like sabotages myself, you know, and holds myself back. And prevents me from doing what I know I can do.
You know, and I realize that it's, it's really much deeper than just like the knowledge. It's, it's really not about the knowledge. It's about your state of being and who you, who you are being, and how you are showing up and the energy that you are embodying on a regular basis. Like are you embodying? The energy of the person that you want to be, or are you stuck in the past and your past identity and who you were.
You know, like you have to step into the future identity in a way, like who you want to be, and you have to be that. Now, that is the key to manifesting what you want in your life is you have to be. Now the person that you envision yourself being in the future, you know, most people are just like looking to the future and like, oh, someday I'll have that. Someday I'll be that person. I'm working towards it, you know?
But if you're working towards it, you're always seeing it as something that is not here now. You know, so you have to be it now, and that's when it'll come into your life. You know, like you can't get it if you, if you aren't it, you know, that's like, that's, that's the law of the universe, you know, like you attract what you are, not what you want, not what you chase. After you attract what you are and who you are on a, on a deep level is what will determine your results and.
Fortunately, who you are is not fixed in stone. You know, like we form this ego throughout our lives, you know, this, this solid fixed identity of like who we believe we are. But if you're attached to that, then you're always gonna resist change of any kind. But so, so you have to see like your identity is not fixed in stone. Your personality is not fixed in stone.
The habits and things that you have throughout your life and the way you think and the way you feel on a regular basis, those are just deeply ingrained habits. But it's not who you are. It's not really who you are. It's not your true self. So we have to learn how to release the ego and the false self so we can get in touch with our true self, the self that feels at peace, the self that feels abundant, the the self that doesn't have all these fears and insecurities and resistances.
And when we can live in alignment with that part of ourselves, that's when we can move forward gracefully and take action and not have all these self-sabotaging behaviors and habits and things.