Hey, this is Bo and today I wanna talk about AI and the impact that AI is going to have on the whole creator industry in the coming years. I've been digging a lot deeper into AI recently and just looking at like how people are using it and how I might potentially use it. And I've also seen a lot of the fear around it. A lot of people are worried that AI is going to like, make their business obsolete or something and, and take their jobs and stuff, and I think that, you know, some of that.
Can be true, but I think a lot of it is overblown and overhyped a little bit. And I think that if you understand the core principles of success, the foundational principles of success, the things that will always hold true, that will stand the test of time. Then you don't have to worry about AI taking your job or replacing you or anything. Instead, you can just adapt and use AI to help you prosper. But I think a lot of people are.
Acting like AI is some magic pill that's gonna give people like the ability to, uh, make a bunch of money online, for example, or like the competition in the industry is gonna increase and the market's gonna be saturated because it's so easy now for people to create things and that is true. That is one thing that you might need to be a little bit worried about, is like when it becomes easier for everybody to create things. Create content, create products.
I mean, now people are launching like full blown software products in a matter of days or weeks, you know, where it used to take people years maybe to develop that. it might've been impossible for a lot of people to create those sort of things, and now it's becoming possible. So the. the. Playing field has been leveled. It is now easier for anyone to create things and to get products out into the marketplace, to create content, to write, uh scripts, write books, whatever it might be.
It's easier than ever to create, but that does not mean it's easier to be successful and to prosper necessarily, because I think what a lot of people are missing is that. One, people buy from people in general, people are not gonna stop buying from you just because your competitor is now like pumping out a bunch of products with ai. They're not gonna stop buying from you if they have some sort of relationship and and connection with you and you have a personal brand. Okay?
So I think this whole AI thing is making. Personal branding a lot more important because people are gonna continue to buy from people who they know, like, and trust. That is always going to be true. Now, maybe there'll be a, there'll be a day when people can't even distinguish AI from real humans. Then maybe at that point we have to worry a little bit more, but I really don't think that's coming anytime soon. I think that.
People will always have a higher level of trust from real, authentic human beings. And they're gonna want to continue to buy from real people, you know? There's a fascinating experiment. I wish I could remember exactly what it was, but I saw, um, one time they did this study where they connected people's, uh, brains to like a brain scanner or whatever, and then they had them look at this, uh, picture of the Mona Lisa, you know, like the famous painting.
And one of the pictures, uh, they both looked completely identical. So like, just looking at them, you couldn't tell the difference. But one of them was the authentic Mona Lisa, and one of them was a copy was a, a, a duplicate, you know, so one was, the original one was the duplicate.
And even though the observers of the painting could not distinguish which one was real and which one was fake, what they found was that people's brains actually lit up When they were looking at the real Mona Lisa picture versus when they were looking at the fake one, even though consciously they couldn't tell the difference, part of them knew that they were looking at the real one versus the fake one.
So on a subconscious level, people know, people know if your content was written by ai, even if it sounds exactly like you, even if it, if your email was written exactly like you would've written it. People on some subconscious level can tell that maybe not consciously. They don't know that. They're not thinking like, oh, this was written by ai. But part of them can tell, and part of them is going to trust you a little bit less because of that, and that they don't even know why.
But they will, they will trust you less. They will buy from you less often. They will not consume your content as much if it's created by ai. So that's a, a fascinating thing to think about, I think, is that. Consciously, people might not know the difference between AI and human generated content, but unconsciously they do. So you will always have an advantage if you are real in this AI generated world.
if you're the one still writing your emails, and I, I made that promise a long time ago to my audience, is that if you get an email from me. It was written by me, not an ai. It was written by me, and that will always be the case. I will never write my content with ai. Now, yes, I might use AI to help with some of like the outlining or idea generation maybe, but the actual writing itself will always be me. So that's one thing to think about.
again, I think personal branding is gonna be more important than ever having a personal brand where people actually know you, where they have some type, type of connection with you. Like that's why I think it's super important to create video content or podcast content like I'm making right now, where people can hear your voice and connect with the real you. Not just some like scripted stuff, you know, like a people reading off a script or a scripted email or, or sales video or whatever.
I've always been more of a fan of doing things in a, in a more raw, authentic way. I've never really scripted my content word for word. I mean, I have, but I never. Really liked doing it that way, and I, I always stopped doing it after a while because it just didn't feel right, you know? And I've always preferred to just kind of go off the top of my head and just talk, you know, like this, this podcast right here. There's no script. I don't have an outline.
I'm just speaking to you directly, you know, and I think if you can do that. You will have a major advantage in the coming years if you can be totally real, authentic, unscripted, unedited, and just be your real self, that is gonna give you an edge. so yeah, personal branding is gonna be super important and also. Okay, so AI is helping people create products a lot faster. That's true.
Okay. You could create a software product and launch it in a day, but that doesn't take away the fact that you still need to learn how to sell. You need to know how to advertise at least, or you need to know how to build an a big audience of people to sell your products too. Like just because you can use AI to create things doesn't mean. That you're gonna have people to, to buy those things. You know, it's like the whole build it and they will come. Myth it's, it's like that's not how it works.
You don't just build a product no matter how good the product might be. People aren't just gonna flock to your doorstep to buy it from you. You have to still build an audience. You have, you have to still advertise. And I think that is another huge thing that's gonna give people a major advantage. That's gonna give a small percentage of people a major advantage in the coming years is people that know how to build audiences.
Build large enough audiences and who know how to advertise and get their products in front of a lot of people. That is always going to be extremely important. It doesn't matter how good these AI generated things are, if they're not able to be exposed to enough people, if you're not able to get those products in front of enough people, if you're not able to sell them effectively, um, that's still a very important skill, knowing how to sell. Copywriting.
super important, and I don't think AI copy is, is as good as a human can write copy, at least like the best copywriters. Um, I still do all my copywriting myself. I don't use AI for that either. And I think people that do that will have an advantage. You know, like everybody's talking about how AI is gonna give you the advantage, but in a way. being anti AI is kind of gonna give you an advantage. You know, like being more human is gonna give you an advantage.
Not to say that you can't use ai, I think there are a lot of use cases, things that it can speed up your workflow a lot in a, in a lot of cases. And I'm not, I'm not against it. I'm definitely not against AI or using it, but I just think you have to be careful about how you use it and. Stop thinking of it as like a magic pill the fundamentals of success still remain the same. So I think. The future is bright, I think it's a great opportunity. AI is amazing.
I, I'm not against it, but I just think that the fundamentals of success don't change, and you're not gonna be at a disadvantage necessarily if you don't use it. If you don't use ai. I think at some point you wanna start incorporating it into different aspects of your business. And I definitely see the use case of like, uh, using AI to help your customers get better results. I think that's a big one.
So I say all this because I see people getting way too caught up in the hype and they're getting distracted because AI is like this big shiny object right now. But I really don't believe it's as important as people are making it out to be. I mean, yes, I do see there's amazing use cases for it, and I can definitely see the potential and I don't think you should not use it at all. At all, but I just think it's over hyped and it's distracting people from really.
Focusing on what actually matters and just focusing on the fundamentals of business success and just doing the maybe more boring things in your business that need to be done in order to grow your business. Um, I think people are getting distracted from that. And AI is just a shiny object for a lot of people, and it's really not helping them move the needle forward in their business. So again, it goes back to the fundamentals. Like you still need those things.
You still need a brand, you still need an audience. You still need to be building your email list, your customer list. You still need to learn how to advertise. Those are all gonna be extremely imp important moving forward. And if you have all those things, then yes, AI is gonna make you a lot of money. But for the people who don't have those things, AI is not gonna really do much for them. For them. as far as money goes.
You know, most people are not gonna make much money from AI except the people who have the audiences, So with all that said, I have something coming that you may have heard me talk about a little bit. I've been teasing it here and there.
But I have a program coming soon that's gonna help you with those things that I just talked about, help you build an audience, help you learn paid advertising, help you scale your business rapidly using paid ads and automation and sales funnels and stuff like that so that you can build that audience and you can do it quickly.
So then when you do create cool things in the future, you have a lot of people to sell those things to so that you can actually capitalize on this opportunity if you want to get on the wait list for the program, there should be a link in the show notes of this episode and you can learn a little bit more about it there In the meantime, stay awesome. I'll talk to you soon. Cheers.